Social Media Marketing Overview

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Overview of Social Media Marketing for real estate agents, presented by George O'Neill. The intention of this document is to be an introduction of the topic for agents.

Sector inmobiliario Empresariales Noticias y política

Twitter? Facebook? LinkedIn, MySpace, blogs, pingbacks?
Huh?

More than 80% of homebuyers and sellers are looking on-
line these days for a Realtor.

Will it be you?

® 2009 George O'Neill 2

Adopted from wikipedia.org

1.  Content created by people
2.  Using internet publishing technologies
3.  Is a shift in how people discover, read and share
news, information and content
4.  Is a fusion of sociology and technology
5.  Is transforming monologues (one-to-many) into
dialogues (many-to-many)
6.  Democratization of information, transforming people
from readers into publishers
7.  Allowing people to connect online to build personal
and business relationships
8.  Called Customer Generated Media (CGM)
® 2009 George O'Neill 5

* as Realtors ®

Source: http://www.car.org/economics/currentresearch/homebuyer2008/

® 2009 George O'Neill 6

1)  Download this presentation:
•  www.GeorgeONeill.ca/Speaking.asp

2)  Sign up and try:
•  www.twitter.com
•  www.linkedin.com

® 2009 George O'Neill 8

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Social Media Marketing Overview

2. Twitter? Facebook? LinkedIn, MySpace, blogs, pingbacks? Huh? More than 80% of homebuyers and sellers are looking online these days for a Realtor. Will it be you? ® 2009 George O'Neill 2

3. ® 2009 George O'Neill 3

4. ® 2009 George O'Neill 4

5. Adopted from wikipedia.org 1.  Content created by people 2.  Using internet publishing technologies 3.  Is a shift in how people discover, read and share news, information and content 4.  Is a fusion of sociology and technology 5.  Is transforming monologues (one-to-many) into dialogues (many-to-many) 6.  Democratization of information, transforming people from readers into publishers 7.  Allowing people to connect online to build personal and business relationships 8.  Called Customer Generated Media (CGM) ® 2009 George O'Neill 5

6. * as Realtors ® Source: http://www.car.org/economics/currentresearch/homebuyer2008/ ® 2009 George O'Neill 6

7. ® 2009 George O'Neill 7

8. 1)  Download this presentation: •  www.GeorgeONeill.ca/Speaking.asp 2)  Sign up and try: •  www.twitter.com •  www.linkedin.com ® 2009 George O'Neill 8

Social Media Marketing Overview

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Social Media Marketing Overview