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1
By Georgette Rowland Osborne

http://www.financialgymforbusiness.com

2
• Your average Employee lives from payslip
to payslip
• The self-employed and small businesses
live from invoice to invoice

• Your average 6 and 7 figure business
lives from launch to launch
• What they all have in common is that in
between those times.......

3
...most

of them are
BROKE!!

4
Hierarchy of Achievement
DREAMS

(inspire & are free)
↓

VISION (inspire & are free)
↓
GOALS (are what change your life)
↓
NEXT ACTION STEPS &
PRIORITIES (cost & require action)

5
Dream

6
Vision

7
Goals

8
Next Action Steps

9
What does Your story look like?
Your DREAMS (???)
↓

Your VISION (???)
↓
Your GOALS
↓

(???)

Your NEXT ACTION STEPS &
PRIORITIES (???)

10
It matters because
How you perceive the importance
of being profitable in your
business will directly affect
the kind of life you end up
with.

11
Your Dreams
• When you started your business,
what type of life did you dream
of building?

• Are you there yet?
• Can clearly see how you are
going to get there

12
Do You Have a Real Business?
The only measurement, metric or
analytic that validates your
business is

PROFIT

13
Danger Signals in Your
Business
You cannot predict, with a
certain degree of
accuracy, what your sales
and your expenses are going
to be in the next 3 to 6
months

14
Danger Signals in Your
Business
You can predict the money
coming in - but it is not
enough to comfortably cover
your expenses

15
Danger Signals in Your
Business
Your sales have stayed the
same for a considerable
period of time

16
Danger Signals in Your
Business
If you lost a customer would
it seriously jeopardise your
finances

17
Danger Signals in Your
Business
You have only one way of
earning revenue and it
relies on referrals

18
Danger Signals in Your
Business
You have multiple streams of
income to make you feel
better but few really move
the needle

19
Danger Signals in Your
Business
You have no proven strategy
in place to increase your
sales a desire to make more
money

20
Danger Signals in Your
Business
You take longer to pay your
suppliers than you would
like, or in dribs & drabs so
you can hang onto money
longer

21
Danger Signals in Your Life
You imagined working for
yourself would give you more
time to spend with your
family
Instead you see less of them
– and when you are with them
you don’t mentally unplug.

22
Danger Signals in Your Life
You keep your nearest and
dearest on a need to know
basis, because you are
scared when they express
doubts about what you are
doing, that they may well be
right.
23
Danger Signals in Your Life
You imagined working for
yourself would give you more
time to spend with your
family, but instead you see
less of them – and when you
are with them you don’t
mentally unplug.

24
Danger Signals in Your Life
Your overriding emotion used
to be excitement about your
unknown future; but now it’s
fear

25
Danger Signals in Your Life
Years after working for
yourself, you have made
great
relationships, attended lots
of courses, but when you
break it down your business
has pretty much stayed the
same
26
Danger Signals in Your Life
Your business owes you
money, but you cannot see
how or when it will pay you
back

27
Take away the
uncertainty by creating
a Steady Pipeline of
Sales
28
What is your Profit
Goal /Target
for the next year?

29
Work out where you
are now financially

30
And then where you
need to be by
DD/MM/YYY

31
Decide on what things
you plan to do to
achieve this

32
Identify the weakness in your
sales pipeline? (Reverse Engineer)
• Client fulfilment / Operations
• Your product / service offering
• Lead conversion / sales process

• Lead generation

33
Pick One Area to Focus
on

34
Pick a method of
measuring your success
rate as you go

35
What specific next
steps do you need to
take now to make this a
reality?
36
Work on them
continuously until you
consistently generate
sales
37
Watch your profits go
up and up

38
39
By Georgette Rowland Osborne
Visit: http://www.financialgymforbusiness.com
For more free tips, give-aways,
free video training
and other resources
to help you take control of your finances

40

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Why profit is the stepping stone to your dream life

  • 1. 1
  • 2. By Georgette Rowland Osborne http://www.financialgymforbusiness.com 2
  • 3. • Your average Employee lives from payslip to payslip • The self-employed and small businesses live from invoice to invoice • Your average 6 and 7 figure business lives from launch to launch • What they all have in common is that in between those times....... 3
  • 5. Hierarchy of Achievement DREAMS (inspire & are free) ↓ VISION (inspire & are free) ↓ GOALS (are what change your life) ↓ NEXT ACTION STEPS & PRIORITIES (cost & require action) 5
  • 10. What does Your story look like? Your DREAMS (???) ↓ Your VISION (???) ↓ Your GOALS ↓ (???) Your NEXT ACTION STEPS & PRIORITIES (???) 10
  • 11. It matters because How you perceive the importance of being profitable in your business will directly affect the kind of life you end up with. 11
  • 12. Your Dreams • When you started your business, what type of life did you dream of building? • Are you there yet? • Can clearly see how you are going to get there 12
  • 13. Do You Have a Real Business? The only measurement, metric or analytic that validates your business is PROFIT 13
  • 14. Danger Signals in Your Business You cannot predict, with a certain degree of accuracy, what your sales and your expenses are going to be in the next 3 to 6 months 14
  • 15. Danger Signals in Your Business You can predict the money coming in - but it is not enough to comfortably cover your expenses 15
  • 16. Danger Signals in Your Business Your sales have stayed the same for a considerable period of time 16
  • 17. Danger Signals in Your Business If you lost a customer would it seriously jeopardise your finances 17
  • 18. Danger Signals in Your Business You have only one way of earning revenue and it relies on referrals 18
  • 19. Danger Signals in Your Business You have multiple streams of income to make you feel better but few really move the needle 19
  • 20. Danger Signals in Your Business You have no proven strategy in place to increase your sales a desire to make more money 20
  • 21. Danger Signals in Your Business You take longer to pay your suppliers than you would like, or in dribs & drabs so you can hang onto money longer 21
  • 22. Danger Signals in Your Life You imagined working for yourself would give you more time to spend with your family Instead you see less of them – and when you are with them you don’t mentally unplug. 22
  • 23. Danger Signals in Your Life You keep your nearest and dearest on a need to know basis, because you are scared when they express doubts about what you are doing, that they may well be right. 23
  • 24. Danger Signals in Your Life You imagined working for yourself would give you more time to spend with your family, but instead you see less of them – and when you are with them you don’t mentally unplug. 24
  • 25. Danger Signals in Your Life Your overriding emotion used to be excitement about your unknown future; but now it’s fear 25
  • 26. Danger Signals in Your Life Years after working for yourself, you have made great relationships, attended lots of courses, but when you break it down your business has pretty much stayed the same 26
  • 27. Danger Signals in Your Life Your business owes you money, but you cannot see how or when it will pay you back 27
  • 28. Take away the uncertainty by creating a Steady Pipeline of Sales 28
  • 29. What is your Profit Goal /Target for the next year? 29
  • 30. Work out where you are now financially 30
  • 31. And then where you need to be by DD/MM/YYY 31
  • 32. Decide on what things you plan to do to achieve this 32
  • 33. Identify the weakness in your sales pipeline? (Reverse Engineer) • Client fulfilment / Operations • Your product / service offering • Lead conversion / sales process • Lead generation 33
  • 34. Pick One Area to Focus on 34
  • 35. Pick a method of measuring your success rate as you go 35
  • 36. What specific next steps do you need to take now to make this a reality? 36
  • 37. Work on them continuously until you consistently generate sales 37
  • 38. Watch your profits go up and up 38
  • 39. 39
  • 40. By Georgette Rowland Osborne Visit: http://www.financialgymforbusiness.com For more free tips, give-aways, free video training and other resources to help you take control of your finances 40

Notas del editor

  1. List building e or sales process
  2. List building e or sales process
  3. List building e or sales process
  4. Increase email subscribers from 50 to 500 over the next 3 monthsGet 4 sales meetings a week a month