1. By Stuart Wright & Georgia Money

2.  A promotion package for a new film, to
include a teaser trailer, together with two of
the following three options:
 a website homepage
 A film magazine front cover, featuring the
film;
 A poster for the film
 We have chosen to do a magazine front cover
and a poster adverting the film

3.  It is going to be about 1 and a half minutes long.
 It will have scenes with violence, guns, card games, smoking and alcohol in it which are all
generic conventions of Gangster. It could also have a drugs deal going on and possible a car
chase depending on how realistic we can make it look.
 An inspiration for our trailer is the snatch trailer where it stops the action and then says the
persons name with the background in a different colour.
 We think our gangster film will be like a British gangster film trailer with a lot of action and not
very much talking as its hard to find actors who are any good and would reduce the need for
them to talk
Ideas for shot/scenes
 Man being interrogated in something that looks either like Cellar or Warehouse or
Garage with Concrete floors were he then gets hit by crowbar or weapon round
head while tied to a chair falls with chair and has blood pouring from his head
onto floor. The person who hit him says ‘you have one week to find my money’
 Tells his two frineds
 Dark Alley Ways which may include violence, drug dealing.
 A man running away and showing it by having shaky cam and then either jump
into the van and driving off or hiding round a corner
 There could also be gambling on a cards game
 The drinking scene in pub because they have just won the money from the cards
game.
 Then money gets robed by man with shotgun as they are coming out pub

4. We have looked at the three very popular gangster films and analysed their
trailers. The trailers are; snatch, lock stock and two smoking barrels and layer
cake.

5.  Snatch:
Music
•The snatch trailer has non digetic music running all the way through the trailer but there are two
different songs.
•The first song is very fast paced to show how fast pace the film is and how much action there is in it.
•Then the music changes to a wild west type song and it starts to introduce the main characters. This
gives a feeling that all the main characters will be fighting against each other.
Info
•In snatch there are a lot of different characters which are mainly dressed in suits. The ones that are
dressed in suits are trying to get the 86 carat diamond so it is almost a race to the diamond.
•Snatch has a lot of guns and fighting in the trailer and less of the gangster 'family' feel to it. It has lots
of different people after the diamond including Avi and his gang, brick top and his gang, two boxing
promoters and a Russian.
•The generic conventions you get to see in snatch are; guns, diamonds, betting on cards, fighting and
suits and ties.
•This trailer has a clip to interlink two clips such as an effect to make it look like the camera has
zoomed in very fast. This makes the clips feel faster pace than the Goodfellas clip because it isn't
smooth so it keeps the audience interested and it doesn't let the audience feel comfortable. This works
well with the music because they are both very fast paced. This makes the audience feel like no one
has the power so anything could happen and because you see every character almost an equal
amount of time then you don't know who is good or bad and who you are supposed to like and not like.
•This is a British gangster film so it has lots of action with lots of different gangs where as the American
films are more about the story on one gang and how they made it to power.

7.  Lock, Stock and two smoking barrels:
 Music
• The lock stock and two smoking barrels trailer has non digetic music running the whole way through the trailer like the
others but this time it has four different songs
• At the start the music is slow while the main group of four friends are being introduced. The music is slow and relaxed as if
to say they are normal and nothing to worry about.
• Then the music changes at a card game to faster pace to build tension and show that the card game is important. Then
there is exaggerated sound of the card being put down to show how important that card was.
• The music then changes to more high pitched sound to show that something bad has happened.
• Then the music changes to more happy faster song to suggest they might have a way of getting the money that they lost.
the music then changes to faster paced music to suggest that it is violent with a lot of action.
• Then one of the four friends says 'were on' and the music changed again to slower party music as if they have been
successful so they can celebrate.
 Info
 You then get to see generic conventions to do with the gangster genre which include; drugs, money, alcohol, suits and
ties, women, guns and cars. There is no fade between clips like with Goodfellas but at the start the clips are quite long
when it is introducing the four friends so it makes it feel like they have control until they lose at the cards game so and then
the clips are shortened to make it faster clip changes. There are also a lot of different people that you see so it seems like
they are all after the money. This is a bit like snatch apart from you know what group you following. This is a British
gangster film so it has lots of action with lots of different gangs where as the American films are more about the story on
one gang and how they made it to power.

9. Layer cake:
Music
The layer cake trailer has no music when the chef is telling you how to make a cake but it has non digetic
music running all the way through the trailer when the scenes from the film are shown.
Info
The film makers have done this because the chef is explaining the story of the film by saying how to make a
cake. The ingredients for the cake are the characters for the film e.g. 'a good egg' is the main actor of the film,
'a hand full of villains' all the bad people in the film 'one large portion' is the main women of the film and the
last ingredient is 'sprinkling of mindless freedom of expirations' you then see a lot of fighting, drugs, guns,
women, cars' with fast paced clip changes. The chef then says 'stir aggressively' then the clips are very fast
paced and a lot of action. Then the chef says 'bring to the boil nicely' and then clips slow down and you see a
kettle and someone poring tea on the flour and then the chef carries on to say 'placing in the local multiplex
for a good 90 minutes'. You then get distinguishing pictures of London to show that this is the place that it is
going to be taking place. The chef finishes by saying 'a Valla' and the first actor to speak says ' welcome to
the layer cake son'. The music fits in well with the action because it is gets faster and louder as the trailer clips
get shorter and faster paced. Most of the people are wearing suits or dressed up well but not many have ties
on to show that the two who do are important and the rest are trying to get power.
The layer cake is a British gangster film so it is different to the American films like godfather, Goodfellas and
Scarface. The British gangster films have a few different gangs at the same time where as the American
gangster films only concentrate on one or two main gangs.
The British films have more action than the American films because the American films are more about the
story line on one gang or person.

10. This could be
where the drugs
deal would
happen could
make it look like
a deserted
warehouse by not
getting any of
the scenery in
the background.
This car would
be used for the
chase scene
This car could be the
main gangster’s car
because they usually
have black cars and
would be ironic as most
American action films
they would race around
in supercars and this is
more realistic as not
everybody owns a
supercar
This could be used
to move a crate of
drugs in the drugs
deal or an obstacle
to get round in the
car chase

11. I think the most powerful poster is the Goodfellas poster
because it looks better with three people than one and it
doesn't look too crowded unlike the snatch poster. The only
thing that stands out from the black and white is the middle
persons red tie so you feel he is the most important.
•Shows most of the character in the film in
British gangsters where as it shows the
main important character in American
Gangster
•American gangster posters have black
background and suit and ties which gives
them the look that they are dark and
mischievous
•British gangster has coloured or white
background casually dressed with a few
people dressed in suit and ties as if the
people in suits are more important but the
rest in casual clothes all look like ordinary
people.

12. One idea for the magazine front cover to have titles down the side of
the page which say things like ‘Interviews with the cast of .........’ or
‘behind the scenes of ............’
A possible idea we had for the picture on the front of the magazine is to
have all the people in the trailer standing around in a circle with the main
leader of the gang crouched down holding a weapon of some sort to
show that they are a gang just because their all together and he's holding
a weapon
For the colour palette for the magazine front cover I think we are going to
have a monotonous theme with also have Red as there are connotations or
Violence and Blood which would link to the Gangster theme. We will also
have the same three colours in the magazine cover as on the poster, so
the audience can link the two advertisement together.

13.  The Audience would firstly , without meaning to be to sexist, mostly men
 The Audience for our film would firstly be people who like the Action Genre and The Gangster Genre.
 The Audience would also be people who like previous films like Lock, Stock and Two smoking Barrels, Snatch,
RocknRolla
 The age range of the audience would be people between the ages of Mid teens to the Late 30’s/ Very early 40’s as
people younger than mid teens this probably wouldn't be able to relate to the fact that their are criminals and
gangsters and things like this do exist and also would not particularly want the lifestyle of Alcohol , Partying,
Violence , Illegally gaining Money and wouldn't think that it looks fun to do what they do.
where as....
 people in the late teens and in the 20’s think that what happens in films like Lock, Stock and Two smoking
Barrels looks like great fun and like the idea of a life of
 Getting money easily by doing illegal stuff
 Drinking so much and so often that their livers would probably fail in real life
 Getting in fights and not getting arrested or seem to not have the ability to feel pain which seems to be portrayed
in British Gangster Films
 Having lots of sex with many different people without any of consequences
 Taking drugs and it being a rave and no health problems
Instead of having to work all day in a job or study at school or university.

14.  The institution that we could have for our trailer could
be screen gems, summit, MARV films, Sony Picture
Classics, entertainment and SKA films
 SKA films produced snatch and lock stock and two
smoking barrels so this is the main one we would try to
have as our institution. As with their previous
knowledge of British gangster films, they could help us
target our audience. Also Lock, stock and two smoking
barrels and snatch were very successful British films
(Lock stick wining a British independent film award and
being nominated for a BAFTA and Snatch wining a
Empire award and Guy Richie being nominated for a
golden Hitchcock award).