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PR and Interpretation Public Relations Concepts for Interpretive Science Communication Simon Schneider – GEOTECHNOLOGIEN – Potsdam, Germany
Public Relations ,[object Object],[object Object],[object Object],Simon Schneider – GEOTECHNOLOGIEN – Potsdam, Germany
Communication ,[object Object],[object Object],[object Object],Simon Schneider – GEOTECHNOLOGIEN – Potsdam, Germany
Interpretation ,[object Object],[object Object],Simon Schneider – GEOTECHNOLOGIEN – Potsdam, Germany
Public Relations and Interpretation ,[object Object],[object Object],[object Object],Simon Schneider – GEOTECHNOLOGIEN – Potsdam, Germany
Public Relations Interpretation - foccused on the written word - commercial interest -out-door and hands-on  experience - povocative, persuasive communication (in  positive sense) Public Relations and Interpretation Simon Schneider – GEOTECHNOLOGIEN – Potsdam, Germany
Inter PR etation ,[object Object],Simon Schneider – GEOTECHNOLOGIEN – Potsdam, Germany
Utilize PR-Concepts ,[object Object],[object Object],[object Object],Simon Schneider – GEOTECHNOLOGIEN – Potsdam, Germany (K R  + K A ) * AT = IO
What Public Relations can learn: ,[object Object],[object Object],[object Object],[object Object],[object Object],Simon Schneider – GEOTECHNOLOGIEN – Potsdam, Germany
What Interpretation can learn: ,[object Object],[object Object],[object Object],[object Object],Simon Schneider – GEOTECHNOLOGIEN – Potsdam, Germany
Science Interpretation ,[object Object],[object Object],[object Object],[object Object],Simon Schneider – GEOTECHNOLOGIEN – Potsdam, Germany

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Science interpretation

  • 1. PR and Interpretation Public Relations Concepts for Interpretive Science Communication Simon Schneider – GEOTECHNOLOGIEN – Potsdam, Germany
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  • 6. Public Relations Interpretation - foccused on the written word - commercial interest -out-door and hands-on experience - povocative, persuasive communication (in positive sense) Public Relations and Interpretation Simon Schneider – GEOTECHNOLOGIEN – Potsdam, Germany
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