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Quick View of some tips I gave at an NYU Events marketing class

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G
Gerrmaioud

This slide discussed the three parts of Social media marketing as it pertains to Event planning

Redes sociales
1 de 11
EVENTS MARKETING INTENSIVE Social Media Integration Presenter Gerrmaioud Chape
Three Stages Of Social Media Event Marketing 1.Pre-Event Marketing 2.Real Time Engagement 3.Post Event Relationship Extension
Quick Usage Statistics • 73 % Of Americans have a social media profile • 55 % Of Americans have a profile • 22 % Of users check in more than 5 Times daily
Event Facebook • Audience • Targeted Ads • Retargeting ads Twitter • Announcement • Lists • Links • Hashtags Google Plus • Audience • Targeted Ads • Retargeting Linkedin • Audience Filter • Groups Meerkat/Periscope & Instagram Vine & Snapchat Pinterest • Click Back Feature • Storage Wordpress • Write an Entry • Store Youtube • Anotations • Create subscription
TYPES OF SOCIAL MEDIA USAGE Engagement • Have Conversations • Be Sincere • Encourage attendee engagement • Listen
CRISIS MANAGEMENT 1. Respond Quickly 2. Apologize 3. Ask to go “Private” 4. Post Resolution 5. Do not delete negative post
HELP DESK • Answer Questions • Make Suggestions • FAQ
Post Event analytics & Follow Up
Event Newsletter • Thanks for Attending • Social Media Contacts for Event Team • Recap (memorable moments) • Hashtags for those who missed it #EventsMarket2015 #NYU #succcessfulmarketing #RLGANT #TSS
The Social Society www.thesocialsocietyus.com @The_Social_Society @1socialsociety /THeSocialSocietyUs

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Quick View of some tips I gave at an NYU Events marketing class