[mobileYouth] Auto Data: Customer service is youth marketing for auto brand

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[mobileYouth] Auto Data: Customer service is youth marketing for auto brand

1. Customer service is marketing What are your customer touch points? Why do customers abandon brands? High prices s br ieﬁ ng hi Poor customer service t o gett lick75% Lack of options C of all customer interaction Others 0% 15% source: mobileYouth via Marketing Sherpa 2012 30% 45% 60% is Customer Service According to brands According to customers source: mobileYouth via Gartner 2012 Loyalty is an issue of service, not price MOBILEYOUTH youth marketing mobile culture since 2001 ®

2. Need more insights and data? a mobileYouth® company The Youth Research Store Offering you: * Infographics * Research Brieﬁngs * Analyst Reports * Books Subject areas include: * Mobile money * Emerging markets * Churn and inﬂuence * New apps and services * Youth mobile behavior www.YouthResearchStore.com click to visit store MOBILEYOUTH ® youth marketing mobile culture since 2001

[mobileYouth] Auto Data: Customer service is youth marketing for auto brand

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