Everything can be a Social Tool. A follow up from http://www.slideshare.net/GhaniKunto/mobileyouth-why-do-teens-smoke

1. Silly Social Tools

2. Why would anyone pay
$3
for a cup of coffee?
Hint: they’re not paying for the coffee
flickr:Vonography
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flickr:AlimMohammed
When Starbucks first opened in developing markets like Indonesia,
customers preferred paper cups to mugs
because they can reuse it the next day
and show their peers just how hip and modern they were
You’re not paying a premium for caffeine
You’re paying for social connections

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Why would anyone pay
ANYTHING
for virtual stickers?

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Why would anyone pay
ANYTHING
for virtual stickers?
certainly seemed silly to some

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SILLY but
the messaging app LINE
generated $68 million/year
selling virtual stickers
It’s so successful that followed suit

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If your product is a
SOCIAL TOOL
customers will happily
throw money at you
even if it seems silly

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9. SOCIAL TOOLS
enable you to connect with others
without ever saying a word
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Band t-shirts
VW Beetles
Fixie bikes
Social Tools help establish
a sense of belonging & significance
flickr: Disposable Dreams ;The Commons:Rober Couse-Baker

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Social Tools are social by consensus,
not by design

12. Social Tools are social by consensus,
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not by design
but the “Indestructible Nokia 3310”
is still a better Social Tool than
the new Nokia Lumia
Microsoft spent $550million++ launching Windows Phone,

13. Instead of asking: Who is this product for?
Ask: Who will this product connect?
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14. Instead of asking: Will people like the product’s story?
Ask: Whose story will this product help tell?
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15. Ask these questions now, because
Social Tools wait for no one
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16. http://www.flickr.com/photos/jamescridland/612782641/
sizes/l/in/photostream/
flickr: James Cridland
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Ever wondered what happened to lighters in concerts?

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Even uber-social tools like cigarettes
must adapt or face extinction

18. If your product is not a social tool
then you’re just silly
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