Our July event included a brief overview of the Social Media Club’s objectives and philosophy presented by steering committee member Dean Piccirillo. The evening’s events also included a 45 minute presentation lead by Jason Breed from Neighborhood America. Jason talked about emerging trends in the social media marketplace. Our event that evening closed with a panel discussion with panelists from The Naples Tomato, The City of Fort Myers and Goodwill Industries of Southwest Florida.
San Francisco (9/9/09) Embracing Technology as a Nonprofit: 5 Easy Steps
Social Media Club Southwest Florida Kick Off Event
1. Building Community and Creating Value
July 21, 2009
Hyatt Place
Coconut Point Mall
Estero, FL 33928
Home page - www.smcswfl.org
Email – contact@smcswfl.org
Follow us on Twitter - @smcswfl
Facebook Group – www.smcswfl.org/facebook
LinkedIn - www.smcswfl.org/linkedin
Many thanks to the
generosity of our
July event
sponsors
2. Housekeeping
Agenda and overview
No scheduled breaks
For those tweeting during the event this evening,
please use hashtag #smcswfl
We are live streaming the meeting tonight on
Ustream at:
http://www.ustream.tv/channel/smcswfl-conference
Continue networking at The Grape
3. Why a Social Media Club?
Southwest Florida has both regional challenges
and significant opportunities
Fortunately, our challenges are more than
matched by our unparalleled assets and
resources
Hope to be a catalyst to help draw positive
attention to our region and our community
Provide another opportunity for Southwest
Floridians to build connections within
our community
4. What is Social Media?
Social Media represents a shift in how people
discover, read and share news, information and
content
It's a fusion of sociology and technology
It helps transform monologues (one to many)
into dialogues (many to many)
Social Media represents a democratization of
information, transforming people from content
readers into publishers
From Wikipedia – http://en.wikipedia.org/wiki/Social_media, July 20, 2009
5. What is Social Networking?
Social Media sometimes involves the use of social
networking tools
A social network service focuses on building
online communities of people who share interests
and/or activities, or who are interested in
exploring the interests and activities of others.
Examples include:
MySpace
Twitter
Facebook
LinkedIn and many others
From Wikipedia – http://en.wikipedia.org/wiki/Social_networking
6. What is the Social Media Club?
A global organization now in its third year with
chapters around the U.S. and the world
Over 60 active chapters in the U.S.
15 active chapters around the globe including chapters
in Canada, Europe, Australia and the Middle East
There are currently over 100 start-up chapters around
the world forming with approximately 10 new
communities a month expressing an interest in starting
a chapter
To learn more about the global organization,
please visit – www.socialmediaclub.org
7. Membership
Membership is open –One can be a member
and participate in club events with no
requirement to pay any annual dues
The national organization was founded based
on the principal of open, free and inclusive
membership rather than closed and exclusive
Visit – www.smcswfl.org to register and be
listed as a member
8. Mission
Expand media literacy
Share lessons learned among
practitioners
Encourage adoption of industry
standards
Promote ethical practices through
discussion and actions
9. The Southwest Florida Chapter
Those of us involved from a leadership standpoint
established our initial relationships through the
use of social networking tools
Our local organization was promoted through
social media and social networking tools including
our website and blog and social networking
platforms such as Twitter, Facebook and LinkedIn
Much of the collaboration and planning for this
and future events occurred through the use of
online or Web 2.0 tools such as Basecamp and
Google Groups
10. Recognition and Thank You
Steering Committee
Our Sponsors
Naples Daily News
HBK Sorce Financial
Donated Services
SWFL-Online Video
B.C. Rhone Entertainment Group
Jaguar Data Systems
11. Conclusion
Building community by deepening our
existing relationships and establishing new
relationships
Break down barriers and open new lines of
communication
These tools provide us with a platform not
only for establishing these connections,
but for maintaining them on an indefinite
basis
12. Building Community and Creating Value
July 21, 2009
Hyatt Place
Coconut Point Mall
Estero, FL 33928
Home page - www.smcswfl.org
Email – contact@smcswfl.org
Follow us on Twitter - @smcswfl
Facebook Group – www.smcswfl.org/facebook
LinkedIn - www.smcswfl.org/linkedin
Many thanks to the
generosity of our
July event
sponsors