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Mo.De. Motivational Design: Motivational Hooks
1.
Is there a
good motivation to hook the user on your social network? Gianandrea Giacoma & Davide ‘Folletto’ Casali
2.
what’s this about?
3.
SOCIAL NETWORK
4.
SOCIAL NETWORK it’s a
network of people
5.
SOCIAL NETWORK it’s a
network of people psychological complex and social systems dynamics
6.
How does a
social network work?
7.
How does a
social network work? 1. A good marketing campaign 2. A rich array of features 3. Alignment with user motivations 4. A good website usability
8.
it’s a network
of people psychological complex and social systems dynamics motivation
9.
you need motivation!
10.
MOTIVATION
11.
MOTIVATION “It’s a
dynamic factor of animal and human behavior that activates and directs towards an objective”
12.
RELATIONAL MOTIVATIONS
13.
RELATIONAL MOTIVATIONS
“They’re a dynamic factor of human behavior that activate and direct towards objectives that feed social networks”
14.
RELATIONAL MOTIVATIONS Competition
Excellence Curiosity Affection
15.
Competition Imposition
Aggressivity Confrontation
16.
Excellence Self-esteem
Approval Acknowledgment
17.
Curiosity Exploration
Knowledge Gaming
18.
Affection Group
Sharing Protection
19.
RELATIONAL MOTIVATIONS
20.
RELATIONAL MOTIVATIONS
? SOCIAL NETWORK
21.
RELATIONAL MOTIVATIONS
INTERFACE? SOCIAL NETWORK
22.
RELATIONAL MOTIVATIONS MOTIVATIONAL
HOOKS SOCIAL NETWORK
23.
“Technology is an
enabler, but then the dynamics are played within interfaces, intended as artifacts not only cognitive but also social”
24.
Relational Motivations
Motivational Functional Hooks Needs Social Usability
25.
shall we play?
26.
Author name
1. Competition 2. Excellence 3. Curiosity 4. Affection
27.
Author name
1. Competition 2. Excellence 3. Curiosity 4. Affection
28.
Profile
1. Competition 2. Excellence 3. Curiosity 4. Affection
29.
Profile
1. Competition 2. Excellence 3. Curiosity 4. Affection
30.
Hint 1.
Competition 2. Excellence 3. Curiosity 4. Affection
31.
Hint 1.
Competition 2. Excellence 3. Curiosity 4. Affection
32.
Vote
1. Competition 2. Excellence 3. Curiosity 4. Affection
33.
Vote
1. Competition 2. Excellence 3. Curiosity 4. Affection
34.
Top users
1. Competition 2. Excellence 3. Curiosity 4. Affection
35.
Top users
1. Competition 2. Excellence 3. Curiosity 4. Affection
36.
Trust
1. Competition 2. Excellence 3. Curiosity 4. Affection
37.
Trust
1. Competition 2. Excellence 3. Curiosity 4. Affection
38.
Badges
1. Competition 2. Excellence 3. Curiosity 4. Affection
39.
Badges
1. Competition 2. Excellence 3. Curiosity 4. Affection
40.
Suggestions
1. Competition 2. Excellence 3. Curiosity 4. Affection
41.
Suggestions
1. Competition 2. Excellence 3. Curiosity 4. Affection
42.
Invites
1. Competition 2. Excellence 3. Curiosity 4. Affection
43.
Invites
1. Competition 2. Excellence 3. Curiosity 4. Affection
44.
interestingly enough...
45.
details matters!
46.
whoops!
47.
Relational Motivations
Motivational Functional Hooks Needs Social Usability
48.
Relational Motivations
Motivational Functional Hooks Needs Social Usability
49.
Motivational Design
50.
what do you
think?
51.
Gianandrea Giacoma ibridazioni.com gianandrea.giacoma@gmail.com Davide ‘Folletto’
Casali intenseminimalism.com folletto@gmail.com UXcamp Firenze, 17 ottobre 2009 uxcamp.it
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