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What’s YOUR Story?




How To Use Storytelling To Market Yourself
Origins
  Drawings used
   and brought to life
   through voice
   (narration), dance,
   or music.



How To Use Storytelling To Market Yourself
Methodology




How To Use Storytelling To Market Yourself
Purpose
 1. To teach
 2. To entertain
 3. To preserve




How To Use Storytelling To Market Yourself
Why Storytelling
          Works

     Stories have     an emotional
     component and when you engage
     people's emotions, you stand a
     better chance of them paying
     attention and remembering your
     message.


How To Use Storytelling To Market Yourself
Best Examples




How To Use Storytelling To Market Yourself
Best Examples



         Critical thinking skills, vocabulary, and
         language patterns are enhanced
         through use of stories.
How To Use Storytelling To Market Yourself
One More Purpose…
              1. To teach
              2. To entertain
              3. To preserve
              4. To market


How To Use Storytelling To Market Yourself
Storytelling &
        Marketing




How To Use Storytelling To Market Yourself
Storytelling &
        Marketing




How To Use Storytelling To Market Yourself
Storytelling Meets
       Publicity
   1. Newsworthy
   2. Noteworthy




How To Use Storytelling To Market Yourself
Storytelling Meets
       Publicity




How To Use Storytelling To Market Yourself
Storytelling Meets
       Publicity




How To Use Storytelling To Market Yourself
Storytelling Meets
       Publicity




How To Use Storytelling To Market Yourself
Storytelling Meets
       Publicity
           Product Integration




How To Use Storytelling To Market Yourself
Storytelling Meets
       Publicity




             1. Reality Shows

How To Use Storytelling To Market Yourself
Why Storytelling
        Works




How To Use Storytelling To Market Yourself
Storytelling &
         Memory

1. Declarative
2. Semantic
3. Emotional




How To Use Storytelling To Market Yourself
What Makes A Good
          Story?
 All good stories…

 1. Emotionally
    engage
 2. Relatability
 3. Favorable
    outocome


How To Use Storytelling To Market Yourself
What Makes A Good
          Story?
             The 6 Cs Of Drama

             1.   Characters
             2.   Conflict
             3.   Complications
             4.   Crisis
             5.   Catastrophe
             6.   Conclusion

How To Use Storytelling To Market Yourself
Make Messages Stick
   1. Simplicity
   2. Unexpectedness
   3. Concreteness
   4. Credibility
   5. Emotions
   6.   Stories
How To Use Storytelling To Market Yourself
Social Media
  New tools in the evolution of storytelling.




How To Use Storytelling To Market Yourself
How To Use Storytelling To Market Yourself
Social Media




How To Use Storytelling To Market Yourself
Storytelling &
         Branding




How To Use Storytelling To Market Yourself
Storytelling &
         Careers

   1. Social Media
   2. Materials
   3. Interviews




How To Use Storytelling To Market Yourself
Storytelling &
         Networking

   1. Distinction
   2. Context
   3. Appreciation




How To Use Storytelling To Market Yourself
Write Your Story!




How To Use Storytelling To Market Yourself

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What’s Your Story?

  • 1. What’s YOUR Story? How To Use Storytelling To Market Yourself
  • 2. Origins  Drawings used and brought to life through voice (narration), dance, or music. How To Use Storytelling To Market Yourself
  • 3. Methodology How To Use Storytelling To Market Yourself
  • 4. Purpose 1. To teach 2. To entertain 3. To preserve How To Use Storytelling To Market Yourself
  • 5. Why Storytelling Works Stories have an emotional component and when you engage people's emotions, you stand a better chance of them paying attention and remembering your message. How To Use Storytelling To Market Yourself
  • 6. Best Examples How To Use Storytelling To Market Yourself
  • 7. Best Examples Critical thinking skills, vocabulary, and language patterns are enhanced through use of stories. How To Use Storytelling To Market Yourself
  • 8. One More Purpose… 1. To teach 2. To entertain 3. To preserve 4. To market How To Use Storytelling To Market Yourself
  • 9. Storytelling & Marketing How To Use Storytelling To Market Yourself
  • 10. Storytelling & Marketing How To Use Storytelling To Market Yourself
  • 11. Storytelling Meets Publicity 1. Newsworthy 2. Noteworthy How To Use Storytelling To Market Yourself
  • 12. Storytelling Meets Publicity How To Use Storytelling To Market Yourself
  • 13. Storytelling Meets Publicity How To Use Storytelling To Market Yourself
  • 14. Storytelling Meets Publicity How To Use Storytelling To Market Yourself
  • 15. Storytelling Meets Publicity Product Integration How To Use Storytelling To Market Yourself
  • 16. Storytelling Meets Publicity 1. Reality Shows How To Use Storytelling To Market Yourself
  • 17. Why Storytelling Works How To Use Storytelling To Market Yourself
  • 18. Storytelling & Memory 1. Declarative 2. Semantic 3. Emotional How To Use Storytelling To Market Yourself
  • 19. What Makes A Good Story? All good stories… 1. Emotionally engage 2. Relatability 3. Favorable outocome How To Use Storytelling To Market Yourself
  • 20. What Makes A Good Story? The 6 Cs Of Drama 1. Characters 2. Conflict 3. Complications 4. Crisis 5. Catastrophe 6. Conclusion How To Use Storytelling To Market Yourself
  • 21. Make Messages Stick 1. Simplicity 2. Unexpectedness 3. Concreteness 4. Credibility 5. Emotions 6. Stories How To Use Storytelling To Market Yourself
  • 22. Social Media New tools in the evolution of storytelling. How To Use Storytelling To Market Yourself
  • 23. How To Use Storytelling To Market Yourself
  • 24. Social Media How To Use Storytelling To Market Yourself
  • 25. Storytelling & Branding How To Use Storytelling To Market Yourself
  • 26. Storytelling & Careers 1. Social Media 2. Materials 3. Interviews How To Use Storytelling To Market Yourself
  • 27. Storytelling & Networking 1. Distinction 2. Context 3. Appreciation How To Use Storytelling To Market Yourself
  • 28. Write Your Story! How To Use Storytelling To Market Yourself