4. Purpose
1. To teach
2. To entertain
3. To preserve
How To Use Storytelling To Market Yourself
5. Why Storytelling
Works
Stories have an emotional
component and when you engage
people's emotions, you stand a
better chance of them paying
attention and remembering your
message.
How To Use Storytelling To Market Yourself
7. Best Examples
Critical thinking skills, vocabulary, and
language patterns are enhanced
through use of stories.
How To Use Storytelling To Market Yourself
8. One More Purpose…
1. To teach
2. To entertain
3. To preserve
4. To market
How To Use Storytelling To Market Yourself
9. Storytelling &
Marketing
How To Use Storytelling To Market Yourself
10. Storytelling &
Marketing
How To Use Storytelling To Market Yourself
11. Storytelling Meets
Publicity
1. Newsworthy
2. Noteworthy
How To Use Storytelling To Market Yourself
15. Storytelling Meets
Publicity
Product Integration
How To Use Storytelling To Market Yourself
16. Storytelling Meets
Publicity
1. Reality Shows
How To Use Storytelling To Market Yourself
17. Why Storytelling
Works
How To Use Storytelling To Market Yourself
18. Storytelling &
Memory
1. Declarative
2. Semantic
3. Emotional
How To Use Storytelling To Market Yourself
19. What Makes A Good
Story?
All good stories…
1. Emotionally
engage
2. Relatability
3. Favorable
outocome
How To Use Storytelling To Market Yourself
20. What Makes A Good
Story?
The 6 Cs Of Drama
1. Characters
2. Conflict
3. Complications
4. Crisis
5. Catastrophe
6. Conclusion
How To Use Storytelling To Market Yourself
21. Make Messages Stick
1. Simplicity
2. Unexpectedness
3. Concreteness
4. Credibility
5. Emotions
6. Stories
How To Use Storytelling To Market Yourself
22. Social Media
New tools in the evolution of storytelling.
How To Use Storytelling To Market Yourself