SlideShare una empresa de Scribd logo

Multicanalita e-social-media-maurizio alberti-ecircle-20feb2013

•
•
Gianluigi Spagnoli
Gianluigi Spagnoli
1 de 16
Descargar para leer sin conexión
MULTICANALITÀ E SOCIAL MEDIA COME CREARE ENGAGEMENT E FIDELIZZAZIONE Maurizio Alberti Managing Director eCircle
INTRO
REFERENZE
TOP 100
PERCORSO Email to Social Twitter to Share to Email social Email & Social Facebook to Subscribe
EMAIL + SOCIAL
EMAIL TO FAN
FAN TO REGISTERED USER
LIFE CYCLE STRATEGY
RATING & REVIEW? YES PLEASE Fonte: studio «come comunicano gli ecommerce» ecircle 2012
UGC
TWITTER TO EMAIL
SHARE TO SOCIAL
SOCIAL TO EMAIL..
..EMAIL TO SOCIAL
THANK YOU! Maurizio Alberti Managing Director eCircle @ m.alberti@ecircle.com it.linkedin.com/in/maurizioalberti/

Recomendados

Xee Me - Presence Expansion
Xee Me - Presence ExpansionXee Me - Presence Expansion
Xee Me - Presence ExpansionAxel Schultze
 
Fluency 3.0 Angela Maiers 04-07-2010
Fluency 3.0 Angela Maiers 04-07-2010Fluency 3.0 Angela Maiers 04-07-2010
Fluency 3.0 Angela Maiers 04-07-2010Angela Maiers
 
6
66
6Watcharinz
 
SMILE: Social Media in Live Experiences
SMILE: Social Media in Live Experiences SMILE: Social Media in Live Experiences
SMILE: Social Media in Live Experiences 3sixtyfive
 
Online Marketing Summit with DJ Waldow
Online Marketing Summit with DJ WaldowOnline Marketing Summit with DJ Waldow
Online Marketing Summit with DJ WaldowChristopher Penn
 
Online Marketing Summit: Email Marketing - The Digital Glue of Social Media
Online Marketing Summit: Email Marketing - The Digital Glue of Social MediaOnline Marketing Summit: Email Marketing - The Digital Glue of Social Media
Online Marketing Summit: Email Marketing - The Digital Glue of Social MediaDJ Waldow
 
Mr. Ramzi Halaby - Ingredients to Produce More Social Media Case Studies
Mr. Ramzi Halaby - Ingredients to Produce More Social Media Case StudiesMr. Ramzi Halaby - Ingredients to Produce More Social Media Case Studies
Mr. Ramzi Halaby - Ingredients to Produce More Social Media Case Studiesarabiansocialmedia
 
Dallas Social Media Club - Smart Business, Social Business
Dallas Social Media Club - Smart Business, Social BusinessDallas Social Media Club - Smart Business, Social Business
Dallas Social Media Club - Smart Business, Social BusinessMichael Brito | Zeno Group
 

Recomendados

Xee Me - Presence Expansion
Xee Me - Presence ExpansionXee Me - Presence Expansion
Xee Me - Presence ExpansionAxel Schultze
 
Fluency 3.0 Angela Maiers 04-07-2010
Fluency 3.0 Angela Maiers 04-07-2010Fluency 3.0 Angela Maiers 04-07-2010
Fluency 3.0 Angela Maiers 04-07-2010Angela Maiers
 
6
66
6Watcharinz
 
SMILE: Social Media in Live Experiences
SMILE: Social Media in Live Experiences SMILE: Social Media in Live Experiences
SMILE: Social Media in Live Experiences 3sixtyfive
 
Online Marketing Summit with DJ Waldow
Online Marketing Summit with DJ WaldowOnline Marketing Summit with DJ Waldow
Online Marketing Summit with DJ WaldowChristopher Penn
 
Online Marketing Summit: Email Marketing - The Digital Glue of Social Media
Online Marketing Summit: Email Marketing - The Digital Glue of Social MediaOnline Marketing Summit: Email Marketing - The Digital Glue of Social Media
Online Marketing Summit: Email Marketing - The Digital Glue of Social MediaDJ Waldow
 
Mr. Ramzi Halaby - Ingredients to Produce More Social Media Case Studies
Mr. Ramzi Halaby - Ingredients to Produce More Social Media Case StudiesMr. Ramzi Halaby - Ingredients to Produce More Social Media Case Studies
Mr. Ramzi Halaby - Ingredients to Produce More Social Media Case Studiesarabiansocialmedia
 
Dallas Social Media Club - Smart Business, Social Business
Dallas Social Media Club - Smart Business, Social BusinessDallas Social Media Club - Smart Business, Social Business
Dallas Social Media Club - Smart Business, Social BusinessMichael Brito | Zeno Group
 
DJ Waldow Interactive Resume
DJ Waldow Interactive ResumeDJ Waldow Interactive Resume
DJ Waldow Interactive ResumeDJ Waldow
 
CIRB social media & public services
CIRB social media & public servicesCIRB social media & public services
CIRB social media & public servicessophie chevalier
 
Social Media Impact 2011
Social Media Impact 2011Social Media Impact 2011
Social Media Impact 2011Yasser Monkachi
 
Doing Marketing in a Digital World - Digital Surrey November 2011
Doing Marketing in a Digital World - Digital Surrey November 2011Doing Marketing in a Digital World - Digital Surrey November 2011
Doing Marketing in a Digital World - Digital Surrey November 2011Wild Orange Media Ltd
 
Social Networking 4 your business
Social Networking 4 your businessSocial Networking 4 your business
Social Networking 4 your businessPaolo Massa
 
Guiding Your CEO and C-suite to Go Social
Guiding Your CEO and C-suite to Go SocialGuiding Your CEO and C-suite to Go Social
Guiding Your CEO and C-suite to Go SocialTed Coiné
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media OverviewThe Media Kitchen
 
Materiality in a digital world - elaine cohen presentation at the Lundquist C...
Materiality in a digital world - elaine cohen presentation at the Lundquist C...Materiality in a digital world - elaine cohen presentation at the Lundquist C...
Materiality in a digital world - elaine cohen presentation at the Lundquist C...elaine cohen
 
Social Media Marketing Tips
Social Media Marketing TipsSocial Media Marketing Tips
Social Media Marketing TipsKelly Lohman
 
Maria Schwarz facebook - det virtuelle nærmiljø
Maria Schwarz facebook - det virtuelle nærmiljøMaria Schwarz facebook - det virtuelle nærmiljø
Maria Schwarz facebook - det virtuelle nærmiljøMaria Schwarz
 
Ma cultural policy and tourism - Social Media Class
Ma cultural policy and tourism - Social Media ClassMa cultural policy and tourism - Social Media Class
Ma cultural policy and tourism - Social Media ClassRoyal Holloway, University of London
 
How to land a job in social media
How to land a job in social mediaHow to land a job in social media
How to land a job in social media<steve.ward> social recruiting & strategy
 
The Death of Corporate Brands and Personal Brands (SMX London May 2013)
The Death of Corporate Brands and Personal Brands (SMX London May 2013)The Death of Corporate Brands and Personal Brands (SMX London May 2013)
The Death of Corporate Brands and Personal Brands (SMX London May 2013)Koozai
 
Social privacy
Social privacySocial privacy
Social privacyGianluigi Spagnoli
 
How google works final
How google works finalHow google works final
How google works finalGianluigi Spagnoli
 
Search engine-optimization-starter-guide-it
Search engine-optimization-starter-guide-itSearch engine-optimization-starter-guide-it
Search engine-optimization-starter-guide-itGianluigi Spagnoli
 
Adwords: user manual
Adwords: user manualAdwords: user manual
Adwords: user manualGianluigi Spagnoli
 
Unione Europea: e-commerce manuale operativo
Unione Europea: e-commerce manuale operativoUnione Europea: e-commerce manuale operativo
Unione Europea: e-commerce manuale operativoGianluigi Spagnoli
 
Seminario ecommerce
Seminario ecommerce Seminario ecommerce
Seminario ecommerce Gianluigi Spagnoli
 
Seminario strategia web
Seminario strategia webSeminario strategia web
Seminario strategia webGianluigi Spagnoli
 
Seminario social mediamarketing
Seminario social mediamarketingSeminario social mediamarketing
Seminario social mediamarketingGianluigi Spagnoli
 
Seminario email marketing_04
Seminario email marketing_04Seminario email marketing_04
Seminario email marketing_04Gianluigi Spagnoli
 

Más contenido relacionado

Similar a Multicanalita e-social-media-maurizio alberti-ecircle-20feb2013

DJ Waldow Interactive Resume
DJ Waldow Interactive ResumeDJ Waldow Interactive Resume
DJ Waldow Interactive ResumeDJ Waldow
 
CIRB social media & public services
CIRB social media & public servicesCIRB social media & public services
CIRB social media & public servicessophie chevalier
 
Social Media Impact 2011
Social Media Impact 2011Social Media Impact 2011
Social Media Impact 2011Yasser Monkachi
 
Doing Marketing in a Digital World - Digital Surrey November 2011
Doing Marketing in a Digital World - Digital Surrey November 2011Doing Marketing in a Digital World - Digital Surrey November 2011
Doing Marketing in a Digital World - Digital Surrey November 2011Wild Orange Media Ltd
 
Social Networking 4 your business
Social Networking 4 your businessSocial Networking 4 your business
Social Networking 4 your businessPaolo Massa
 
Guiding Your CEO and C-suite to Go Social
Guiding Your CEO and C-suite to Go SocialGuiding Your CEO and C-suite to Go Social
Guiding Your CEO and C-suite to Go SocialTed Coiné
 
Materiality in a digital world - elaine cohen presentation at the Lundquist C...
Materiality in a digital world - elaine cohen presentation at the Lundquist C...Materiality in a digital world - elaine cohen presentation at the Lundquist C...
Materiality in a digital world - elaine cohen presentation at the Lundquist C...elaine cohen
 
Social Media Marketing Tips
Social Media Marketing TipsSocial Media Marketing Tips
Social Media Marketing TipsKelly Lohman
 
Maria Schwarz facebook - det virtuelle nærmiljø
Maria Schwarz facebook - det virtuelle nærmiljøMaria Schwarz facebook - det virtuelle nærmiljø
Maria Schwarz facebook - det virtuelle nærmiljøMaria Schwarz
 
The Death of Corporate Brands and Personal Brands (SMX London May 2013)
The Death of Corporate Brands and Personal Brands (SMX London May 2013)The Death of Corporate Brands and Personal Brands (SMX London May 2013)
The Death of Corporate Brands and Personal Brands (SMX London May 2013)Koozai
 

Similar a Multicanalita e-social-media-maurizio alberti-ecircle-20feb2013 (13)

DJ Waldow Interactive Resume
DJ Waldow Interactive ResumeDJ Waldow Interactive Resume
DJ Waldow Interactive Resume
 
CIRB social media & public services
CIRB social media & public servicesCIRB social media & public services
CIRB social media & public services
 
Social Media Impact 2011
Social Media Impact 2011Social Media Impact 2011
Social Media Impact 2011
 
Doing Marketing in a Digital World - Digital Surrey November 2011
Doing Marketing in a Digital World - Digital Surrey November 2011Doing Marketing in a Digital World - Digital Surrey November 2011
Doing Marketing in a Digital World - Digital Surrey November 2011
 
Social Networking 4 your business
Social Networking 4 your businessSocial Networking 4 your business
Social Networking 4 your business
 
Guiding Your CEO and C-suite to Go Social
Guiding Your CEO and C-suite to Go SocialGuiding Your CEO and C-suite to Go Social
Guiding Your CEO and C-suite to Go Social
 
Social Media Overview
Social Media OverviewSocial Media Overview
Social Media Overview
 
Materiality in a digital world - elaine cohen presentation at the Lundquist C...
Materiality in a digital world - elaine cohen presentation at the Lundquist C...Materiality in a digital world - elaine cohen presentation at the Lundquist C...
Materiality in a digital world - elaine cohen presentation at the Lundquist C...
 
Social Media Marketing Tips
Social Media Marketing TipsSocial Media Marketing Tips
Social Media Marketing Tips
 
Maria Schwarz facebook - det virtuelle nærmiljø
Maria Schwarz facebook - det virtuelle nærmiljøMaria Schwarz facebook - det virtuelle nærmiljø
Maria Schwarz facebook - det virtuelle nærmiljø
 
Ma cultural policy and tourism - Social Media Class
Ma cultural policy and tourism - Social Media ClassMa cultural policy and tourism - Social Media Class
Ma cultural policy and tourism - Social Media Class
 
How to land a job in social media
How to land a job in social mediaHow to land a job in social media
How to land a job in social media
 
The Death of Corporate Brands and Personal Brands (SMX London May 2013)
The Death of Corporate Brands and Personal Brands (SMX London May 2013)The Death of Corporate Brands and Personal Brands (SMX London May 2013)
The Death of Corporate Brands and Personal Brands (SMX London May 2013)
 

Más de Gianluigi Spagnoli

Search engine-optimization-starter-guide-it
Search engine-optimization-starter-guide-itSearch engine-optimization-starter-guide-it
Search engine-optimization-starter-guide-itGianluigi Spagnoli
 
Unione Europea: e-commerce manuale operativo
Unione Europea: e-commerce manuale operativoUnione Europea: e-commerce manuale operativo
Unione Europea: e-commerce manuale operativoGianluigi Spagnoli
 
Seminario social mediamarketing
Seminario social mediamarketingSeminario social mediamarketing
Seminario social mediamarketingGianluigi Spagnoli
 
Adobe 2013 digital_optimization_survey_results_i
Adobe 2013 digital_optimization_survey_results_iAdobe 2013 digital_optimization_survey_results_i
Adobe 2013 digital_optimization_survey_results_iGianluigi Spagnoli
 
Social media-strategy-pmi-abbigliamento
Social media-strategy-pmi-abbigliamentoSocial media-strategy-pmi-abbigliamento
Social media-strategy-pmi-abbigliamentoGianluigi Spagnoli
 
Email marketing-statistics-2013
Email marketing-statistics-2013Email marketing-statistics-2013
Email marketing-statistics-2013Gianluigi Spagnoli
 
Web reputation combined italian
Web reputation combined italianWeb reputation combined italian
Web reputation combined italianGianluigi Spagnoli
 
Mail up ebook_08-consigli_email_marketing
Mail up ebook_08-consigli_email_marketingMail up ebook_08-consigli_email_marketing
Mail up ebook_08-consigli_email_marketingGianluigi Spagnoli
 
4 essentials-of great-website-design4
4 essentials-of great-website-design44 essentials-of great-website-design4
4 essentials-of great-website-design4Gianluigi Spagnoli
 
Executive new-media-new-internet-2013
Executive new-media-new-internet-2013Executive new-media-new-internet-2013
Executive new-media-new-internet-2013Gianluigi Spagnoli
 
Le nuove frontiere del web marketing e le PMI
Le nuove frontiere del web marketing e le PMILe nuove frontiere del web marketing e le PMI
Le nuove frontiere del web marketing e le PMIGianluigi Spagnoli
 

Más de Gianluigi Spagnoli (20)

Social privacy
Social privacySocial privacy
Social privacy
 
How google works final
How google works finalHow google works final
How google works final
 
Search engine-optimization-starter-guide-it
Search engine-optimization-starter-guide-itSearch engine-optimization-starter-guide-it
Search engine-optimization-starter-guide-it
 
Adwords: user manual
Adwords: user manualAdwords: user manual
Adwords: user manual
 
Unione Europea: e-commerce manuale operativo
Unione Europea: e-commerce manuale operativoUnione Europea: e-commerce manuale operativo
Unione Europea: e-commerce manuale operativo
 
Seminario ecommerce
Seminario ecommerce Seminario ecommerce
Seminario ecommerce
 
Seminario strategia web
Seminario strategia webSeminario strategia web
Seminario strategia web
 
Seminario social mediamarketing
Seminario social mediamarketingSeminario social mediamarketing
Seminario social mediamarketing
 
Seminario email marketing_04
Seminario email marketing_04Seminario email marketing_04
Seminario email marketing_04
 
Forrester mobile trends 2014
Forrester mobile trends 2014Forrester mobile trends 2014
Forrester mobile trends 2014
 
Caso lago
Caso lagoCaso lago
Caso lago
 
Adobe 2013 digital_optimization_survey_results_i
Adobe 2013 digital_optimization_survey_results_iAdobe 2013 digital_optimization_survey_results_i
Adobe 2013 digital_optimization_survey_results_i
 
Ab testing for_beginners
Ab testing for_beginnersAb testing for_beginners
Ab testing for_beginners
 
Social media-strategy-pmi-abbigliamento
Social media-strategy-pmi-abbigliamentoSocial media-strategy-pmi-abbigliamento
Social media-strategy-pmi-abbigliamento
 
Email marketing-statistics-2013
Email marketing-statistics-2013Email marketing-statistics-2013
Email marketing-statistics-2013
 
Web reputation combined italian
Web reputation combined italianWeb reputation combined italian
Web reputation combined italian
 
Mail up ebook_08-consigli_email_marketing
Mail up ebook_08-consigli_email_marketingMail up ebook_08-consigli_email_marketing
Mail up ebook_08-consigli_email_marketing
 
4 essentials-of great-website-design4
4 essentials-of great-website-design44 essentials-of great-website-design4
4 essentials-of great-website-design4
 
Executive new-media-new-internet-2013
Executive new-media-new-internet-2013Executive new-media-new-internet-2013
Executive new-media-new-internet-2013
 
Le nuove frontiere del web marketing e le PMI
Le nuove frontiere del web marketing e le PMILe nuove frontiere del web marketing e le PMI
Le nuove frontiere del web marketing e le PMI
 

Multicanalita e-social-media-maurizio alberti-ecircle-20feb2013