The document discusses the concept of the "Digital Self" and how an individual's online identity and digital footprint is composed of various components such as passwords, social connections, user-generated content, and more. It proposes that individuals ("Consumers") should own all rights to their Digital Self and control who can access what portions of their identity and data through an API, allowing them to reward brands with access to better customize experiences while also being rewarded. The Digital Self would be portable, stored securely, and could be filtered to only surface relevant data.

1. the Digital Self
Personality in the Age of DiSoMe
@giannicatalfamo
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2. KEYS
How many passwords do you have?
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3. How many of your passwords are identical?
KEYS
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4. How many of your PINs are your birthday?
KEYS
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5. CONNECTIONS
Here comes Facebook, these are my friends
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6. ...and my business contacts on LinkedIn
CONNECTIONS
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7. and my followers on Twitter, Quora, Pinterest, ...
CONNECTIONS
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8. CONTENT
Text I write...
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9. CONTENT
Pictures I take...
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10. Movies I shoot...
CONTENT
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11. IDENTITY
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12. SOCIAL
GRAPH
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13. UGC
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14. !e
Digital
Self
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15. !e
Digital
Self
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16. !e
Digital
Self
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17. Mine
Portable
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Safe

18. Mine
XML-like markup language
Portable
Trustees
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Safe

19. CONSUMERS will own every right to their
Digital Self, entrusted in custody to a third
party exposing only an ID API
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20. CONSUMERS will reward BRANDS by
allowing controlled access to portions of
their Digital Self
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21. BRANDS will reward CONSUMERS by
using the information in therr Digital Self to
create a better user experience
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22. CONSUMERS (or ORGANIZATIONS) will
use their unique lens to tune out all the
data that do not resonate with them
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23. Thank you !
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