This 30-60 minute presentation describes the difficulties in creating websites that attract traffic and ultimately bring in money and customers for business owners, and a recommended solution for those difficulties. Based on highly successful and profitable experience on the Web since before the term E-commerce was even coined, the theory of CTPM can be applied by offline businesses, individual bloggers, webmasters, and anyone in between, to streamline their Web presence and maximize traffic and profits. This theory is applied today by thousands of sites that are in the top percentile of the entire World Wide Web. A variety of tools using CTPM, including the flagship product that is built upon it, will be mentioned during the presentation.

1. C-T-P-M: Proven Paths to Success on the Internet, in Israel and Worldwide