Listen very carefully, monitoring of social media can help you gain a strong understanding of the perception of your brand, product, service or message.

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Listen very carefully

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Click to start film

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Boze klant

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Is everybody happiiiiiiiiiii?

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Sommigen niet

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Deze mijnheer zeker niet

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En deze allemaal niet

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Dit ziet er uit als een tevreden klant

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Maar hoe kom ik het te weten?

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Waarom wil ik het weten?

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(Hoe) wordt er over mijn merk, product of dienst gesproken?

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Is er markt voor onze productinnovatie?

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Hoe doet mijn campagne het?

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Naar wie luister ik wel en naar wie niet?

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Hoe doet mijn concurrent het?

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Vertellen we zelf het zelfde verhaal? Intern gerichte monitoring.

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Wie gaat het doen?

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Waar ga ik allemaal naar luisteren?

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En wanneer?

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Tools
Welke tools zet ik in?

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Closed communities

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Tools: Google Alert

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Closed communitiesTools: Socialmention.com

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Tools: Social Mention

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Tools: Twitter search

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Tools: Tweetdeck alleen voor Twitter

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Filter het aanbod t.b.v. kwaliteit en relevantie

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Influencers

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Realtime analyse – official Twitter

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Click to start film

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Thanks for listening @gyzio