Slides as used at the crowdfunding workshop in Munich, organised by Ikosom and Douw&Koren, hosted by GSK.

1. research | strategies | campaigns
Gijsbert Koren
Managing Partner, Douw&Koren

4. Why?
• Why would/did you participate in a
campaign?
• Why would you start a campaign?

5. Pebble

6. © 2012-2013 Douw&Koren. All Rights Reserved.

7. guess
guess
guess
operational
fact
operational
fact
guess
© 2012-2013 Douw&Koren. All Rights Reserved.

8. Times Square to Art Square

9. Art is more
important
than ads!
Reclaim our
public space!
Start
organisation
to find
sponsors
Media (front
page, NY
Times)
Young
creatives
Network of
entrepreneurs
and artists
© 2012-2013 Douw&Koren. All Rights Reserved.

10. Hind

11. HIND’s new
CD
Digital CD,
CD, CD with
signature, in
videoclip
Mainstream
media
Fans
40.000 euro
© 2012-2013 Douw&Koren. All Rights Reserved.

12. Hind

13. Promotion of
HIND’s new
CD
Digital CD,
CD, CD with
signature, in
videoclip
Mainstream
media
Fans
30.000 euro
© 2012-2013 Douw&Koren. All Rights Reserved.

14. Museum Orientalis

15. New
entrance
“It’s on our
website,
right?”
Everyone
who is
interested
1.000.000
euro
© 2012-2013 Douw&Koren. All Rights Reserved.

16. Save the
museum
from being
closed
Everyone
who is
interested
4000+
people who
signed a
petition
180.000 euro
© 2012-2013 Douw&Koren. All Rights Reserved.

17. Adoption of innovations

18. Adoption of innovations

19. Crowdfunding
Gijsbert Koren
Managing Partner, Douw&Koren
gijsbert@douwenkoren.nl