1. Fashion Magazine
Initial Research
By Gilly Genge

2. Vogue Men
• Vogue was originally a fashion magazine aimed at the
female audience however, it has since been expanded into
a brand of products including; Vogue Men, Vogue living and
Teen Vogue.

3. • In 2005, Conde Nast launched Men’s Vogue alongside announcing plans for
an American version of Vogue Living to launch in late fall of 2006.
• However, Men’s Vogue ceased publication in October 2008 and is now only
a twice-yearly extract in Vogue (the main magazine).
• Just like the original Vogue, Men’s Vogue was known for its sleek and
sophisticated style and featured a wide range of articles from A-list men to
tailored suits and designer watches.
• The logo at the top of the page is the same colours as the insert of their
website, showing the synergy between the two. Both the magazine and the
website use the same typography, font and colours. The sleek style is
carried out between the two.

4. • The website for their magazine is very similar to reading a
magazine in the sense that you can just slide a page over.
Their website is actually called ‘Men’s Vogue Jotter’. It is
like a notebook with different sections.
This is their subscription section –
it has an image of their magazine with
a well recognised male celebrity on
the cover which immediately catches
your eye. This is locates on their
homepage which is simple yet sleek
and sophisticated and just what you
expect if you read their magazine.

5. GQ Magazine

6. GQ (originally named Gentlemen’s Quarterly) is a monthly men’s
magazine that focuses on fashion, style, and culture for men. It looks
at these through articles on food, movies, sex, fitness, travel, music,
sports, books and technology. It is very much like Men’s Vogue (before
it was ended) and is known as the male equivalent of Vogue.
In appearance it does look very similar to the old covers of Men’s
Vogue. Using well-known male celebrities on the front cover, dressed
in suits looking business like, targeting the business men audience.
However, not all of GQ’s covers are of men in suits they also use
some very promiscuous shots of female celebrities half clothed. (and
male)
One thing that is noticeable is that the cover uses more intimate
photography which allows the models personality to seep through.

7. GQ have also branched out and produced their own online magazine
page. Instantly you see the synergy between both the magazine and
the website, using the same fonts and sleek style layout you can see
they are related to one another. Their magazine gives you the same
information and stories as the magazine does but it allows you to
subscribe for monthly issues online which can be easier than doing it
via the post. It also makes turning pages easier as you just have to
scroll down.

8. Men’s Health

9. Men’s Health magazine focuses on nutrition, exercise, fashion and sex.
The magazine covers a large area of life issues and advices men on
what to eat and how to exercise in order to look like the celebrity men
on the front covers.
Published by Rodale Inc. in Emmaus, Pennsylvania, United Sates, is
the world’s largest men’s magazine brand, with 44 editions around the
world.
Men’s Health differs from the previous two magazines in that it has a
broader range of stories and covers a wider range of subjects which is
likely to attract a larger audience.
With the bold red heading and the half clothed men with their muscles
out (men want to look like this too!!) the magazine is instantly an eye
catcher. The variety of fonts and coverlines get people interested in
wanting to read more.

10. Men’s Health magazine
also have an online
website set up.
Just like the other online
magazines both the
website and the paper
back magazine use the
same style, fonts and
colour scheme.
However, the online
magazine is not actually
the full magazine each
month it is just
supplements of articles
from within the
magazine. The websites
main use is for
subscribing to the actual
magazine, through this
you can receive a
subscription discount.

11. Esquire

12. Esquire magazine is a men’s magazine that was founded in
1932 by editor Arnold Gingrich and David A. Smart. It
appeared for the first time in October 1933 and has since
become one the leading men’s

13. Esquire magazine also have their own
website available which means you can
catch up on styles and women if you
miss an issue.
Just like the other 3 magazines
Esquire’s website and magazine have a
sense of synergy between the two.
Meaning the style, font and image style
are all the same. All of which are smart,
sophisticated and fairly simple. The
fashion pages feature well dressed men
and show you where to shop and what
to buy.