Marketing 6621

2. What is a
A brand is all of the
impressions and experiences
consumers associate with a
company, a product, or a
service.

3. A brand is a name, term, symbol, design, or
combination thereof that identifies a seller’s
products and differentiates them from
competitors’ products.

4. Over time this image
becomes synonymous with
the level of creditability,
quality, and satisfaction in
the customers’ minds.

5. What your business will consistently
deliver to the customer. Establishes
expectations from customers, and
reflects the values of the company.

6. The perception that the general public holds about a
particular business.

7. Attempt to attach a higher credibility to a
product by associating it with a well
known company name.

8. Nike has many types of shoes, but uses
the Nike brand for all their shoes

9. Marketing policy under which
each product has its own
unique brand; different from
each product within that
product line.

10. PepsiCo makes many types of
drinks, but each drink has its
own branding such as;
Mountain Dew, Gatorade,
and Tropicana.