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Marketing foundations & elements
1.
Marketing Foundations &
2.
Foundations of Marketing
3.
Economics The study of
allocating resources to maximize their uses.
4.
Business, Management, Entrepreneurship The
study of operating and managing a business & all the skills and concepts necessary.
5.
Communication Skills Interacting with
people and organizations
6.
Professional Development Ongoing growth
within a career path
7.
Elements of the
Marketing Concept
8.
Customer Orientation Business focus
on building relationships with customers to facilitate loyal, repeat customers for life.
9.
Customer Satisfaction Meet or
exceed customer’s expectations
10.
Customer Needs /
Wants Desires of the consumers that convert into purchases
11.
Company Approach Employees working
together to satisfy their customers to earn profits
12.
Company Commitment All employees
focused on the customers
13.
Company Goals Goals should
be focused on satisfying customers
14.
CRM – (Customer
Relationship Management) Combines customer information via databases with customer service and marketing communication
15.
Marketing Loyalty Programs Rewards
repeat customers
16.
Product Business provides items
that satisfy desires of consumers
17.
Profits Money business keeps
after paying all expenses
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