Digital Engagement of Platforms and Crowdfunding

1. Digital Engagement of Platforms
and Crowdfunding
November 5, 2013

2. Speaker: Zain Habboo, United Nations Foundation, www.unfoundation.org
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#GivingTuesday is a day to connect the world around a single
concept: Giving back
Last year over 2,500 partners joined #GivingTuesday
#GivingTuesday told the story of giving around the world
Last year online giving grew by 53% and mobile giving grew by
487%
Tuesday December 3, 2013
GivingTuesday.org

3. • Over 4,200 partners on board for this
year
• A lot of global participation and creative
ideas
• Not just about giving money, using
multiple platforms
• Examples: #Unselfie, an unselfish selfie
on Instagram, UN participation around
the world

4. Speaker: Jon Biedermann, DonorPerfect Online,
www.donorperfect.com/givingtuesday
• Donor Perfect tracks donor giving and activities
• Cultivating donors is the most important activity an
organization can do
• Can thank for donation and cultivate them online
and offline
• Comes with Weblink, unlimited donation forms
• Special #GivingTuesday promotion, waiving
set-up cost and annual fee, $700 value
• Online giving represents 8-10% of giving, important
to build both online/offline donor relationships
For over 30 years, DonorPerfect has saved time and made fundraising easier for over 10,000 organizations;
For over 30 years, DonorPerfect has saved time and made fundraising easier for over 10,000 organizations;
from small local nonprofits to UNICEF International in 25+ countries.
from small local nonprofits to UNICEF International in 25+ countries.
Simply the Best
Simply the Best
For the third time in a row since 2009, independent review organizations NTEN & Idealware’s, “A
For the third time in a row since 2009, independent review organizations NTEN & Idealware’s, “A
Consumers Guide on Donor Management Systems”, awarded DonorPerfect more “Excellent” ratings for its
Consumers Guide on Donor Management Systems”, awarded DonorPerfect more “Excellent” ratings for its
benefits and features than any other fundraising software!
benefits and features than any other fundraising software!
Just visit www.donorperfect.com/GivingTuesday
Just visit www.donorperfect.com/GivingTuesday

5. Speaker: April Wright, DoSomething.org,
helpme@dosomething.org
• DoSomething.org is the country’s largest
not-for-profit for young people
• Over 2.3 million members from the ages
of 13-25 take action on issues they care
about
• Provides volunteering and social action
opportunities
• Taking #GivingTuesday to get back in
touch with past donors through a phone
bank day
• Using the moment to thank people for all
they’ve done over the past few years and
to ask for additional support

6. Speaker: Matt Mahan, Causes, https://www.causes.com/
• Causes is the world’s largest online campaigning platform
• Connects millions of people around the world to share a common cause
• This year Causes will raise awareness for #GivingTuesday partners such as American
Cancer Society and Malaria No More on their dedicated #GivingTuesday hub page
• Anyone can contribute directly to the #GivingTuesday campaigns through
Causes.com forms
• Encouraging members to participate the #GivingTuesday conversation online with
a toolkit with items such as a #GivingTuesday online bumper sticker

7. Speaker: Clarence Wardell, tinyGive, support@tinygive.com
• tinyGive is a Twitter based donation platform built exclusively for non-profit and social good
organizations
• Allow individuals to tweet donations from $1-$500 to organizations registered on tinyGive
• Lowers transactions costs and aligns donors to platforms they are already on
• On #GivingTuesday will waive additional fees on the platform
• Also setting up two matching funds:
1. The first 2,100 donors to give to your organization they will donate $2, allowing for
up to $5,000 to be captured
2. Donors can recruit others to support an organization, there are $7,000 in available
funds for this
• Go to tinygive.com for further information

8. Speaker: Chris Sommers, Givver, support@givver.com
• Givver is a fast, social way to give to the causes that mean the most to you
• First platform dedicated to fundraising on Twitter, use #Give (or #GivingTuesday), a $
amount, and mention an organization to donate to that organization
• Can tweet or retweet a donation in seconds
• Free to use Givver outside of credit card fee, about building a community of givers
• Hope can encourage people to give by social and easy method
• For #GivingTuesday will have corporate sponsors provide awards and incentives to give

9. Speaker: Lesley Mansford, Razoo, support@razoo.com
• Razoo is a crowdfunding platform for charitable causes
• Well known for 24 hour days of giving, online contests with leaderboards and prizes
• For #GivingTuesday wanted to give back
• Created a giving event on the Razoo platform
• Non-profits and fundraisers compete to raise as much as possible
• Razoo Foundation will donate $100,000 of prize money
• Fun contests during the day
• Check out givingtuesday.razoo.com and participate
• Ex: Women’s Foundation of California

10. Speaker: Maggie Franz, NCS Services, smartsolutions@ncsservices.org
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NCS Services serves non-profit, church and school markets
Providing simple and secure options for online giving
Offers an array of creative and innovative solutions such as mobile giving
Nearly 100 years of experience
On #GivingTuesday they will help donations go further
• They pledge to give back a percentage of each donation for the first
$1 million of donations
• For more call (855) 862-7827 or visit www.ncsservices.org/givingtuesday

11. Speaker: Jay Ziskrout, Charitable Checkout, www.charitablecheckout.com
• Using Charitable Checkout, businesses are able to distribute samples and rewards
in a way that also reinforces their positive image
• Is a “triple win”: The public, non-profits, and businesses all benefit
• 13% of donors spend money with the sponsoring businesses
• A free, 30-day trial subscription for #GivingTuesday

12. Speaker: Jenifer Snyder, The mGive Foundation, information@mGive.com
• mGive launched text giving in the United States, currently hosts
85% of all text donations
• Goal is to empower organizations, if only for one day, with the
power of text giving
• Text giving is increasingly the preferred mean of giving for
individuals
• For #GivingTuesday, The mGiveFoundation is waiving normal setup fees to give nonprofits the ability to receive text donations
To learn more, please visit
http://mobilize.mgive.com/givingtuesday-offer-from-mgive

13. Questions?
dave@rally.org
Speaker: Dave Cirilli, Rally.org, dave@rally.org
• Rally.org is an online fundraising platform designed to empower people to raise
money and build communities through social storytelling
• To date it has inspired tens of thousands to share their stories and change the world
• For #GivingTuesday offering several options
• A separate #GivingTuesday campaign with a list of all the #GivingTuesday
campaigns
• A tool-kit to help people reach out to supporters to help create fan fundraising
pages for #GivingTuesday
• Many non-profits getting creative for #GivingTuesday campaigns on
Rally.org
• Ex: WaterAid will have all donations matched on #GivingTuesday

14. Speaker: Bre DiGiammarino, Indiegogo, causeinfo@indigogo.com
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Indiegogo is the worlds largest global crowdfunding platform
Millions of dollars and people go through the site every week
Campaign owners and contributors from 196 countries and territories
Known for their happiness, customer services, and educational materials
For #GivingTuesday they are supporting anyone who wants to rally their social
momentum for good on that day
• Encourage campaign owners to give 1% of their revenue to causes campaigns
on #GivingTuesday
• A #GivingTuesday partner page, Indiegogo will give a dollar for every $20
raised for #GivingTuesday campaigns opted into the page
• Also offering lots of educational opportunities for campaign planning

15. Speaker: Hunter Ziesing, MyCharityofChoice, hunter@mycharityofchoice.com
• MyCharityofChoice is an event
based fundraising platform
• Connects people to a cause and
allows people to fundraise
around an event
• #GivingTuesdayThey built a side
platform for #GivingTuesday
• Already have had several
hundred non-profits
register
• Over 25,000 donors and
12,000 fundraisers
• Can pledge to give on
#GivingTuesday and then
your donation will be
automatically taken on
December 3rd

16. Raise more money from employee matching gift programs. Use
Double the Donation’s tools for free from 11/15/13 – 12/15/13.
Speaker: Adam Weinger, Double the Donation,
Info@doublethedonation.com
(Screenshot of Double the Donation’s Giving Tuesday
Matching Gift Page)
• Double the Donation provides
fundraising tools to help non-profits raise
money from employee matching and
volunteer grant programs
• Helps non-profits raise awareness and
offers ease of donation
• Maintains a database of companies who
match donations
• For #GivingTuesday can use Double the
Donation’s tools for free from
11/15/2013-12/15/2013
• Marketing toolkit available
For complete details and to try out our matching gift search visit:
http://doublethedonation.com/giving-tuesday

17. Speaker: Khee Lee, Interactive Donor, http://interactivedonor.com/
• Interactive Donor works with non-profits to connect with Millennials
• Looking forward to being one of the many partners with #GivingTuesday

18. Thank you for joining! Go to
givingtuesday.org for more!