Slides from Glassdoor breakfast seminar in Palo Alto on 22nd May 2014. "Recruiting Tech Talent on a Global Scale" by Melissa Hooven, Senior Director of Talent Acquisition, Cornerstone OnDemand

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Recruiting Tech Talent
on a Global Scale
Melissa Hooven
Senior Director of Talent Acquisition

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Click to edit Master title styleClick to edit Master title styleAbout Us

3. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Click to edit Master title styleClick to edit Master title styleThe World War of Tech Talent
8 in Auckland, NZ
187 in US5 in Tel Aviv, Israel
56 in Mumbai,
India

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Click to edit Master title styleClick to edit Master title styleTech Is on the Rise!
OTHER includes APAC Tech Hiring
59
53
86
52
47
0
10
20
30
40
50
60
70
80
90
100
Tech Sales Other Services EMEA
NumberofHires
Department
New Hires = 297
Backfills = 96

5. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Click to edit Master title styleClick to edit Master title styleGrowth for CSOD in the US
How do we hire an extra 80+ Engineers in:
• Software Engineering - .net platform
• QA Analyst
• Security Engineers; CISO
• Database Engineers
• Tech Ops
• Core/Architecture
of software engineers plan to look
for a new job in the next quarter

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Click to edit Master title styleClick to edit Master title styleTechnology Growth - US
of software engineers are likely to
accept less money to work at a company
with a great culture
of software engineers read online
reviews about a company before
accepting a job offer
of female software engineers are
likely to apply to a company a friend
recommended

7. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Click to edit Master title styleClick to edit Master title styleBiggest Challenges
High volume recruitment
LA is becoming the next Silicon Valley
Competing offers
LA office growing across all departments
Is our technology sexy?
Start-up alley

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Click to edit Master title styleClick to edit Master title styleReasons Software Engineers Would Leave a Company
#1
Salary &
Comp
#2
Career
Growth
Opportunities
#3
Type of
Work
#4
Company
Culture

9. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Click to edit Master title styleClick to edit Master title styleStrategies
Hired 2 internal recruiters
Created a preferred vendors list based on results
Reduced recruitment fees to $400k in USA
Allowed only 1-2 placements externally per month
Took the time to build larger pipelines
Started recruitment 3 months in advance - “Pre-Hire”

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Click to edit Master title styleClick to edit Master title styleGoing Global - India
•Target: 15 hires
•Software Engineers
•QAs
•BSAs (Business Systems Analysts)
•Time to Fill  6 months

11. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Click to edit Master title styleClick to edit Master title styleBiggest Challenges
Competitor saturated marketplace
High volume of candidates
Disconnect between headquarters and India
Cultural challenges
Notice periods

12. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Click to edit Master title styleClick to edit Master title styleStrategies
Weigh your options on Contract Recruiters, External
Recruiters or Internal Recruitment
Cost analysis: get contract down in $
Start months in advance
Consider a hiring blitz/open house
recruitment event
Leverage online job sites, referral programs,
networking events

13. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Click to edit Master title styleClick to edit Master title styleEstablishing a Foundation
• Over $2M spend in external recruitment
• 60% - technology placements
• What if turning to an outside agency was
no longer an option?
• What model are you building to handle
high growth across the globe?

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Click to edit Master title styleClick to edit Master title styleBuilding the Dream Team

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To Scale Globally:
• Sales recruitment = 2
• Services/other recruitment = 2
• Tech recruitment = 2
• Recruiting coordinator = 1
Scaling Globally
Team Additions:
• EMEA Talent Acquisition
• Hong Kong, services all
APAC
• Tech Recruiter in India

16. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Click to edit Master title styleClick to edit Master title styleBranding
Work smarter not harder
• On the brink of a user experience re-design
• Re-designed the recruitment process and outreach alongside
• Applied product branding to recruitment branding

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Click to edit Master title styleClick to edit Master title styleInfluence Over Job Decisions
of software engineers read
online reviews about a company
before accepting a job offer

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Click to edit Master title styleClick to edit Master title styleGlassdoor Profile

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Click to edit Master title styleClick to edit Master title styleThe Investment – Online Job Sites

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Click to edit Master title styleClick to edit Master title styleOther Strategies
1. Referral Program
2. Networking Events
3. LA Tech Summit
4. Sponsor Hackathons
5. Host Meet-up Groups at your office
6. Internship Programs with 4th year students
7. Evaluate your Candidate Experience —
do something different than everyone else.
White-boarding should be one element of
your interview process.

21. Confidential and Proprietary © Glassdoor, Inc. 2008-2014
Click to edit Master title styleClick to edit Master title styleResults
2Xreviews in
30 days
#4Best Medium-
Sized Company
to Work for
3Xincrease in
traffic
year-over-year
Employee
engagement
campaign resulted
in 136 reviews in
30 days
346% increase
in job seeker
traffic and
awareness
4.6 out of
5 overall
company rating

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Click to edit Master title styleClick to edit Master title styleQuestions?