1. How to Recruit
Healthcare Professionals
Glassdoor asked nearly 500 healthcare professionals about their
job search plans and how they like to be recruited—making
recruiting healthcare professionals as simple as “an apple a day.”
2
17+
million
employees in the U.S.
$2,127
average industry cost-per-hire
average time-to-fill for more
than 23% of industry positions
64%
Healthcare Professionals Share Job Search Plans
112 days
plan to look
for a new job in
the next year
42%
plan to look
for a new job
in the next
three months
19%
have no plans
to look for
a new job at all
Plan to look for a job
in the next 3 months:
The top workplace
factors that would cause
healthcare professionals
to leave their jobs:
1
2
3
Salary and compensation
Career growth opportunities
Relationships with managers/direct boss
75%
62%
42%
number of healthcare
How to Recruit
How to Attract Top Talent
1
2
3
Transparent about the pros & cons of different companies/hospitals
Work as hard for me as they do employers
Knowledgeable about my experience
70%
65%
61%
5 Solid communication skills
6 Not pushy 43%
4 Someone with a strong understanding of the medical community 56%
Online job sites 87%
Former co-workers 25%
Networking events 16%
Friends 33%
Social media 23%
Conferences 7%
Recruiters 30%
Current co-workers 22%
Family 6%
Healthcare Professionals Hear About Job Openings from:
Recruiters
37% of men say
they hear about new
job opportunities via
recruiters, compared
to 27% of women.
Conferences
12% of men hear
about job openings at
conferences compared
to only 4% of women.
Friends
35% of women say
they hear about job
openings from friends,
compared to only
29% of men.
Former Co-Workers
28% of women hear
about jobs from former
co-workers, compared
to 20% of men.
Hosted meetups offering the opportunity to speak
with other current healthcare professionals
Conferences with other healthcare professionals
Blog posts from healthcare professionals
that work at the company/hospital
Guerilla marketing campaigns in an area
frequented by healthcare professionals
Video interviews from healthcare professionals
that work at the company/hospital
34%
Social media outreach 43%
32%
27%
18%
17%
“Be honest about the
position including the downsides
of it and its challenges.”
“Be realistic about job duties &
compensation…same goes for
company goals and culture. Don’t
just tell me how you’re exceeding
expectations, show me.”
“Don’t leave me hanging and
wondering. Once I interview, give
me feedback on whether or not
I'm getting hired.”
DOs
Recruitment Tactics that Work!
Attributes of Recruiters Healthcare Professionals Most Value:
What works best when reaching
healthcare professionals?
“Don’t try to sell a job
description, instead stay
matter of fact. More transparency
and honesty.”
DONTs
Feedback from Healthcare Professionals to Recruiters
Top Reasons Healthcare Professionals Would Leave Their Jobs
75% 42%
30%
11%15%27%
27%29%
Salary and
Compensation
Career Growth
Opportunities
Relationships
with Managers
Culture Amount of
Work
Senior
Leadership
Relationship
with Peers
Company
Mission & Values
Frequency of
Required Travel
35%
Type of
Work
41%
Location/
Commute
23%
Company/Hospital
Reputation
62%
If you’re hiring, look for areas where your organization excels and
message to those during the interview process.
Money Isn’t Everything
When healthcare professionals are making job decisions
they trust the following sources for more information:
94%
Current work colleagues 67%
Friends 56%
Family 33%
of healthcare professionals read
online reviews about a company
before accepting a job offer
86%
of healthcare professionals are
more likely to apply to a company
that a friend recommends
Previous work colleagues 62%
Online forums 44%
Online news sources & blogs 32%
Previous manager 23%
College/University professor or
other academic advisor 14%
Current manager 16%
Recruiters 9%
Bottom line: when recruiting healthcare professionals, your employer
brand reputation matters, find out how to manage it with Glassdoor.
http://employers.glassdoor.com/
Sources: Glassdoor; U.S. Census Bureau, July 2013 (17 million stat); LEAN Human Capital & The Recruiter
Academy, 2012 (112 days average time-to-fill stat); Bersin & Associates, 2012 ($2,127 average cost-per-hire stat);
For complete Glassdoor methodology, contact pr@glassdoor.com
54%
Searched Job Titles on Glassdoor
1
2
Physical Therapist
Registered Nurse
3 Occupational Therapist
4 Nurse Practitioner
5 Medical Assistant
op 5Top 5Top 5
35%Men
45%Women
66%
are likely to accept
less money to work at
a company/hospital with
a great culture
are likely to accept
less money to work at
a company/hospital that
values helping people
above all else
56%
What Influences Job Decisions