Enviar búsqueda
Cargar
Taking Legacy Software Global
•
1 recomendación
•
466 vistas
Glenn McClure
Seguir
Empresariales
Tecnología
Denunciar
Compartir
Denunciar
Compartir
1 de 30
Descargar ahora
Descargar para leer sin conexión
Recomendados
Hils proposal 28 3-2016
Hils proposal 28 3-2016
Martin Chaney
Design proposal final
Design proposal final
virtzZz
Content Marketing for Lead Gen: How to Get Started
Content Marketing for Lead Gen: How to Get Started
Marqui CMS
Breads by Josep
Breads by Josep
Charli Vornes
website presentation
website presentation
ChunYinTo
Integrating Facebook Timeline into Your Digital Presence: Tips and Tools
Integrating Facebook Timeline into Your Digital Presence: Tips and Tools
Marqui CMS
Marketing Professional Services
Marketing Professional Services
David Hitt
Website development proposal
Website development proposal
Triptiatri
Recomendados
Hils proposal 28 3-2016
Hils proposal 28 3-2016
Martin Chaney
Design proposal final
Design proposal final
virtzZz
Content Marketing for Lead Gen: How to Get Started
Content Marketing for Lead Gen: How to Get Started
Marqui CMS
Breads by Josep
Breads by Josep
Charli Vornes
website presentation
website presentation
ChunYinTo
Integrating Facebook Timeline into Your Digital Presence: Tips and Tools
Integrating Facebook Timeline into Your Digital Presence: Tips and Tools
Marqui CMS
Marketing Professional Services
Marketing Professional Services
David Hitt
Website development proposal
Website development proposal
Triptiatri
Lambeth Council's Website Redesign
Lambeth Council's Website Redesign
Susanna Willis
WordCamp Atlanta 2015: Planning your website from concept to launch
WordCamp Atlanta 2015: Planning your website from concept to launch
Mickey Mellen
Organizing 2.0: How to Plan for Your Website Redesign
Organizing 2.0: How to Plan for Your Website Redesign
Julie Blitzer
Sample Presnetation for Website Development Project
Sample Presnetation for Website Development Project
Patrick Ogbuitepu
Website Development and Marketing Proposal PowerPoint Presentation Slides
Website Development and Marketing Proposal PowerPoint Presentation Slides
SlideTeam
The Marketer's Guide to Taking Your Website Mobile
The Marketer's Guide to Taking Your Website Mobile
Marqui CMS
Request For Proposal: The Web Site Redesign
Request For Proposal: The Web Site Redesign
Luke Robinson
Excel with Enterprise SEO
Excel with Enterprise SEO
Kirill Kronrod
Website re-design-best-practices
Website re-design-best-practices
Chuck Bowen
Back & Spine Pain Management Doctors, Surgeon Website Marketing Proposal
Back & Spine Pain Management Doctors, Surgeon Website Marketing Proposal
basicspine
Selecting a CMS - 9 Fears that Shouldn't Hold You Back
Selecting a CMS - 9 Fears that Shouldn't Hold You Back
Marqui CMS
Types of digital ads
Types of digital ads
Kiran Mandrawadkar
7 Tips to Get More Leads from Your Website
7 Tips to Get More Leads from Your Website
Marqui CMS
DIGITAL MARKETING FOR BUSINESS GROWTH Workshop Slides
DIGITAL MARKETING FOR BUSINESS GROWTH Workshop Slides
Bjarne Viken
Content Hub - Presentation Deck
Content Hub - Presentation Deck
Tom Spencer
How to Launch a Website
How to Launch a Website
LinkedIn
Siber Güvenlik Şirketi İstanbul, Türkiye | Siber Güvenlik Şirketi Yakuplu, İs...
Siber Güvenlik Şirketi İstanbul, Türkiye | Siber Güvenlik Şirketi Yakuplu, İs...
jangidandsons
How to drive great customer experiences for content ROI - government edition
How to drive great customer experiences for content ROI - government edition
Melissa Wilfley
Presentation on digital mkt
Presentation on digital mkt
prateebha
Optimizing for Ecommerce: The Dynamic Landscape of SEO
Optimizing for Ecommerce: The Dynamic Landscape of SEO
Be Found Online
Time Travel Simulations for Transformative Health
Time Travel Simulations for Transformative Health
SNUCHIC
DBH-4 Indarren batura
DBH-4 Indarren batura
batirfiskim
Más contenido relacionado
La actualidad más candente
Lambeth Council's Website Redesign
Lambeth Council's Website Redesign
Susanna Willis
WordCamp Atlanta 2015: Planning your website from concept to launch
WordCamp Atlanta 2015: Planning your website from concept to launch
Mickey Mellen
Organizing 2.0: How to Plan for Your Website Redesign
Organizing 2.0: How to Plan for Your Website Redesign
Julie Blitzer
Sample Presnetation for Website Development Project
Sample Presnetation for Website Development Project
Patrick Ogbuitepu
Website Development and Marketing Proposal PowerPoint Presentation Slides
Website Development and Marketing Proposal PowerPoint Presentation Slides
SlideTeam
The Marketer's Guide to Taking Your Website Mobile
The Marketer's Guide to Taking Your Website Mobile
Marqui CMS
Request For Proposal: The Web Site Redesign
Request For Proposal: The Web Site Redesign
Luke Robinson
Excel with Enterprise SEO
Excel with Enterprise SEO
Kirill Kronrod
Website re-design-best-practices
Website re-design-best-practices
Chuck Bowen
Back & Spine Pain Management Doctors, Surgeon Website Marketing Proposal
Back & Spine Pain Management Doctors, Surgeon Website Marketing Proposal
basicspine
Selecting a CMS - 9 Fears that Shouldn't Hold You Back
Selecting a CMS - 9 Fears that Shouldn't Hold You Back
Marqui CMS
Types of digital ads
Types of digital ads
Kiran Mandrawadkar
7 Tips to Get More Leads from Your Website
7 Tips to Get More Leads from Your Website
Marqui CMS
DIGITAL MARKETING FOR BUSINESS GROWTH Workshop Slides
DIGITAL MARKETING FOR BUSINESS GROWTH Workshop Slides
Bjarne Viken
Content Hub - Presentation Deck
Content Hub - Presentation Deck
Tom Spencer
How to Launch a Website
How to Launch a Website
LinkedIn
Siber Güvenlik Şirketi İstanbul, Türkiye | Siber Güvenlik Şirketi Yakuplu, İs...
Siber Güvenlik Şirketi İstanbul, Türkiye | Siber Güvenlik Şirketi Yakuplu, İs...
jangidandsons
How to drive great customer experiences for content ROI - government edition
How to drive great customer experiences for content ROI - government edition
Melissa Wilfley
Presentation on digital mkt
Presentation on digital mkt
prateebha
Optimizing for Ecommerce: The Dynamic Landscape of SEO
Optimizing for Ecommerce: The Dynamic Landscape of SEO
Be Found Online
La actualidad más candente
(20)
Lambeth Council's Website Redesign
Lambeth Council's Website Redesign
WordCamp Atlanta 2015: Planning your website from concept to launch
WordCamp Atlanta 2015: Planning your website from concept to launch
Organizing 2.0: How to Plan for Your Website Redesign
Organizing 2.0: How to Plan for Your Website Redesign
Sample Presnetation for Website Development Project
Sample Presnetation for Website Development Project
Website Development and Marketing Proposal PowerPoint Presentation Slides
Website Development and Marketing Proposal PowerPoint Presentation Slides
The Marketer's Guide to Taking Your Website Mobile
The Marketer's Guide to Taking Your Website Mobile
Request For Proposal: The Web Site Redesign
Request For Proposal: The Web Site Redesign
Excel with Enterprise SEO
Excel with Enterprise SEO
Website re-design-best-practices
Website re-design-best-practices
Back & Spine Pain Management Doctors, Surgeon Website Marketing Proposal
Back & Spine Pain Management Doctors, Surgeon Website Marketing Proposal
Selecting a CMS - 9 Fears that Shouldn't Hold You Back
Selecting a CMS - 9 Fears that Shouldn't Hold You Back
Types of digital ads
Types of digital ads
7 Tips to Get More Leads from Your Website
7 Tips to Get More Leads from Your Website
DIGITAL MARKETING FOR BUSINESS GROWTH Workshop Slides
DIGITAL MARKETING FOR BUSINESS GROWTH Workshop Slides
Content Hub - Presentation Deck
Content Hub - Presentation Deck
How to Launch a Website
How to Launch a Website
Siber Güvenlik Şirketi İstanbul, Türkiye | Siber Güvenlik Şirketi Yakuplu, İs...
Siber Güvenlik Şirketi İstanbul, Türkiye | Siber Güvenlik Şirketi Yakuplu, İs...
How to drive great customer experiences for content ROI - government edition
How to drive great customer experiences for content ROI - government edition
Presentation on digital mkt
Presentation on digital mkt
Optimizing for Ecommerce: The Dynamic Landscape of SEO
Optimizing for Ecommerce: The Dynamic Landscape of SEO
Destacado
Time Travel Simulations for Transformative Health
Time Travel Simulations for Transformative Health
SNUCHIC
DBH-4 Indarren batura
DBH-4 Indarren batura
batirfiskim
Eremu elektrikoa( Fisika BATX2)
Eremu elektrikoa( Fisika BATX2)
batirfiskim
Targeting the Seniors: Mobile Health at "Home"
Targeting the Seniors: Mobile Health at "Home"
SNUCHIC
Patient: Heal Thyself: The use of technology to facilitate patient self-care
Patient: Heal Thyself: The use of technology to facilitate patient self-care
SNUCHIC
2013-02期TBSA企劃種子會社線上平台經營專案內容介紹
2013-02期TBSA企劃種子會社線上平台經營專案內容介紹
Chialin Chou
Can you be your own doctor from home using mHealth technologies?
Can you be your own doctor from home using mHealth technologies?
SNUCHIC
Traffic light
Traffic light
amcadams49
Machu picchu
Machu picchu
amcadams49
上課練習
上課練習
Ming Ku Hsieh
On-offline Total Service of Community-based Healthcare Smart Home
On-offline Total Service of Community-based Healthcare Smart Home
SNUCHIC
Laborategiko materiala eta bere erabilera
Laborategiko materiala eta bere erabilera
batirfiskim
What is CounterBalance?
What is CounterBalance?
Evolvement
Development of Elderly-friendly Healthcare Smart Home System
Development of Elderly-friendly Healthcare Smart Home System
SNUCHIC
Merk, pembungkusan, dan label
Merk, pembungkusan, dan label
Jonathan P
Lotura kimikoak.azalpena
Lotura kimikoak.azalpena
batirfiskim
SharePoint 2013 REST API & Remote Authentication
SharePoint 2013 REST API & Remote Authentication
Adil Ansari
Propietate elektrikoak eta atomoa
Propietate elektrikoak eta atomoa
batirfiskim
Destacado
(18)
Time Travel Simulations for Transformative Health
Time Travel Simulations for Transformative Health
DBH-4 Indarren batura
DBH-4 Indarren batura
Eremu elektrikoa( Fisika BATX2)
Eremu elektrikoa( Fisika BATX2)
Targeting the Seniors: Mobile Health at "Home"
Targeting the Seniors: Mobile Health at "Home"
Patient: Heal Thyself: The use of technology to facilitate patient self-care
Patient: Heal Thyself: The use of technology to facilitate patient self-care
2013-02期TBSA企劃種子會社線上平台經營專案內容介紹
2013-02期TBSA企劃種子會社線上平台經營專案內容介紹
Can you be your own doctor from home using mHealth technologies?
Can you be your own doctor from home using mHealth technologies?
Traffic light
Traffic light
Machu picchu
Machu picchu
上課練習
上課練習
On-offline Total Service of Community-based Healthcare Smart Home
On-offline Total Service of Community-based Healthcare Smart Home
Laborategiko materiala eta bere erabilera
Laborategiko materiala eta bere erabilera
What is CounterBalance?
What is CounterBalance?
Development of Elderly-friendly Healthcare Smart Home System
Development of Elderly-friendly Healthcare Smart Home System
Merk, pembungkusan, dan label
Merk, pembungkusan, dan label
Lotura kimikoak.azalpena
Lotura kimikoak.azalpena
SharePoint 2013 REST API & Remote Authentication
SharePoint 2013 REST API & Remote Authentication
Propietate elektrikoak eta atomoa
Propietate elektrikoak eta atomoa
Similar a Taking Legacy Software Global
myMarketing Cafe: Summary of Services
myMarketing Cafe: Summary of Services
Jo Lynn Deal, APR
Discover Your Searchability factor
Discover Your Searchability factor
IMSeoKing.com
pdf.pdf
pdf.pdf
KeenMarketer
Michael Carrier - Digital marketing & digital learning: new ways to recruit a...
Michael Carrier - Digital marketing & digital learning: new ways to recruit a...
eaquals
Local Digital Strategy (2015)
Local Digital Strategy (2015)
Bryan Huber
Agile Software Design for Startups
Agile Software Design for Startups
sparcedge
Portfolio
Portfolio
PhillipEllis11
Ux & Why Your Business Needs It (3Leaf Consulting)
Ux & Why Your Business Needs It (3Leaf Consulting)
Thomas Watkins
Superfast mega trends dorset jan 2015
Superfast mega trends dorset jan 2015
Superfast Business
Digital Media Overview
Digital Media Overview
Skoda Minotti
Driving B2B Sales with Social Media
Driving B2B Sales with Social Media
Erik Ekholm
Sample Website Proposal Presentation
Sample Website Proposal Presentation
Reach China Holdings Limited
Spyder Trap Capabilities / Select Comfort - 8.20.14
Spyder Trap Capabilities / Select Comfort - 8.20.14
Nols1198
Digital Yalo - Our Portfolio
Digital Yalo - Our Portfolio
Arnold Huffman
Growth hacking. The future of marketing in Tech.
Growth hacking. The future of marketing in Tech.
Acta School
Marketing Management
Marketing Management
ssuser61af30
Febpres 140210130319-phpapp01 new2
Febpres 140210130319-phpapp01 new2
kevindoc84
Create + Conquer Example Deck
Create + Conquer Example Deck
Alison Adamson
Content Strategy Discipline And Value Defined Neoupa March 25 2009
Content Strategy Discipline And Value Defined Neoupa March 25 2009
StephanieHale
Content Strategy for Marketing Success
Content Strategy for Marketing Success
Paul Writer
Similar a Taking Legacy Software Global
(20)
myMarketing Cafe: Summary of Services
myMarketing Cafe: Summary of Services
Discover Your Searchability factor
Discover Your Searchability factor
pdf.pdf
pdf.pdf
Michael Carrier - Digital marketing & digital learning: new ways to recruit a...
Michael Carrier - Digital marketing & digital learning: new ways to recruit a...
Local Digital Strategy (2015)
Local Digital Strategy (2015)
Agile Software Design for Startups
Agile Software Design for Startups
Portfolio
Portfolio
Ux & Why Your Business Needs It (3Leaf Consulting)
Ux & Why Your Business Needs It (3Leaf Consulting)
Superfast mega trends dorset jan 2015
Superfast mega trends dorset jan 2015
Digital Media Overview
Digital Media Overview
Driving B2B Sales with Social Media
Driving B2B Sales with Social Media
Sample Website Proposal Presentation
Sample Website Proposal Presentation
Spyder Trap Capabilities / Select Comfort - 8.20.14
Spyder Trap Capabilities / Select Comfort - 8.20.14
Digital Yalo - Our Portfolio
Digital Yalo - Our Portfolio
Growth hacking. The future of marketing in Tech.
Growth hacking. The future of marketing in Tech.
Marketing Management
Marketing Management
Febpres 140210130319-phpapp01 new2
Febpres 140210130319-phpapp01 new2
Create + Conquer Example Deck
Create + Conquer Example Deck
Content Strategy Discipline And Value Defined Neoupa March 25 2009
Content Strategy Discipline And Value Defined Neoupa March 25 2009
Content Strategy for Marketing Success
Content Strategy for Marketing Success
Último
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
ssuserf63bd7
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
christinemoorman
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
Data Analytics Company - 47Billion Inc.
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
dollysharma2066
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
MarkAnthonyAurellano
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
Mintel Group
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
lizamodels9
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
lizamodels9
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
Ariel592675
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
lizamodels9
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Ayesha Khan
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
noida100girls
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
lizamodels9
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
lizamodels9
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
ictsugar
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
callgirls2057
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Time
delhimodelshub1
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
Khaled Al Awadi
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
Jos Voskuil
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
richard876048
Último
(20)
International Business Environments and Operations 16th Global Edition test b...
International Business Environments and Operations 16th Global Edition test b...
The CMO Survey - Highlights and Insights Report - Spring 2024
The CMO Survey - Highlights and Insights Report - Spring 2024
Japan IT Week 2024 Brochure by 47Billion (English)
Japan IT Week 2024 Brochure by 47Billion (English)
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
FULL ENJOY Call girls in Paharganj Delhi | 8377087607
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Contemporary Economic Issues Facing the Filipino Entrepreneur (1).pptx
Future Of Sample Report 2024 | Redacted Version
Future Of Sample Report 2024 | Redacted Version
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
/:Call Girls In Indirapuram Ghaziabad ➥9990211544 Independent Best Escorts In...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Case study on tata clothing brand zudio in detail
Case study on tata clothing brand zudio in detail
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Lowrate Call Girls In Sector 18 Noida ❤️8860477959 Escorts 100% Genuine Servi...
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
Islamabad Escorts | Call 03070433345 | Escort Service in Islamabad
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Call Girls In Sikandarpur Gurgaon ❤️8860477959_Russian 100% Genuine Escorts I...
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Youth Involvement in an Innovative Coconut Value Chain by Mwalimu Menza
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call US-88OO1O2216 Call Girls In Mahipalpur Female Escort Service
Call Girls Miyapur 7001305949 all area service COD available Any Time
Call Girls Miyapur 7001305949 all area service COD available Any Time
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
NewBase 19 April 2024 Energy News issue - 1717 by Khaled Al Awadi.pdf
Digital Transformation in the PLM domain - distrib.pdf
Digital Transformation in the PLM domain - distrib.pdf
Innovation Conference 5th March 2024.pdf
Innovation Conference 5th March 2024.pdf
Taking Legacy Software Global
1.
WORDsearch ©
2013 Glenn McClure 1 Take WORDsearch Global Submi>ed to Jim Baird, September 30, 2013 ©2013 Glenn McClure
2.
WORDsearch ©
2013 Glenn McClure MARKETING PLAN PRESENTATION Summary 2 WHO WE ARE? WORDsearch Bible SoMware, a division of LifeWay ChrisQan Resources is recognized as the leading Bible soMware “Serving Those Seeking Biblical Truth to Preach and Teach to Change Lives." OUR SERVICES WORDsearch offers all people seeking Biblical Truth over 4,500 e-‐Bibles and e-‐ books that make Bible study faster, easier and more enjoyable. VISION WORDsearch wants to make Bible study faster, easier and more enjoyable for all people seeking Biblical truth to preach and teach to change lives.
3.
WORDsearch ©
2013 Glenn McClure 3 I WORDsearch Revenue ROADMAP September 2013 Growth of $1,741,824 $10,450,944 in revenue Growth of $1,451,520 $8,709,120 in revenue Growth of $1,209,600 $7,257,600 in revenue Growth of $1,008,000 $6,048,000 in revenue Growth of $840,000 $5,040,000 in revenue End of Fiscal 2014 Fiscal 2015 Fiscal 2016 Fiscal 2017 Fiscal 2018 Target Goal 20% YOY Growth
4.
WORDsearch ©
2013 Glenn McClure MARKETING PLAN PRESENTATION MarkeQng ObjecQves, Channels, Customers 4 New Focus, ObjecHves, Customers We must invest in technology since selling soMware is selling technology, in order to compete and increase revenue and new customer base. Lead out in creaQng more markeQng channels, be>er web merchandising-‐SEO, PPC, Affiliate, Referral Programs. Drive e-‐markeQng tacQcs with emphasis on analyQcs, email, social, search, content development. Must develop and implement DTC strategy, manage build brand, pricing strategy, promoQons, new partnership opportuniQes that achieve company goals. Create a culture of tesQng, measurement and results throughout enQre DTC Team. Maximize ExisHng Channels/Customers Develop membership, subscripQon, conQnuity programs. Determine true DL, Segment Customers, Cross-‐Sell, Up-‐Sell. Develop Short, Long Term Plan, Grow revenue through e-‐commerce, mobile, mail, call center. Enhance consumer experience across channels, build public awareness, and increase market share. Work with other departments to develop product strategy and promoQonal opportuniQes that creaQvely and effecQvely generate new direct business.
5.
WORDsearch ©
2013 Glenn McClure 5 I SWOT ANALYISIS Overview INTERNALANALYSIS • Legacy Technology • Sustainability of Maintaining Legacy Plaeorm • Lack of AnalyQcs-‐No Way ROI • Lack of New Customers • SEO, PPC, Email, Social, Website • LifeWay Partnerships, Publishing Assets. • Current Users • FiMy Years of Combined Experience • Create Niche Content Packages • SBC Customer Base • Logos Technology • Logos is Out MarkeQng WORDsearch • SQgma around current product • Lack of funds to Move SoMware Forward • Lack of New Customers • Migrate Desktop App into Website-‐New UI, Browser Base, SubscripQon Pay Model • Web SEO, App Store SEO • Mobile First-‐iPhone, iPad, Android, Kindle Fire • Partner with Logos, White Label Their Product with LW Content EXTERNALANALYSIS STRENGTHS WEAKNESSES OPPORTUNITIES SWOT S O W T THREATS
6.
WORDsearch ©
2013 Glenn McClure 6 I 6 I SWOT ANALYISIS Internal • Current LW Publishing Assets and Content • LifeWay Strategic Partnerships • Current User Base • SBC Customer Database • Over 150 Years LifeWay Brand • Flexibility Parse Out Bundles/Re-‐Package Content • Liberty University Channel • SBC Seminary RelaQonship • Ability to Cross Market with Crossbooks, B&H Academic STRENGTHS S
7.
WORDsearch ©
2013 Glenn McClure 7 I 7 I SWOT Internal • Legacy Technology-‐Delphi • Desktop Product Viability-‐Long Term • Client SoMware as Opposed to SAAS (SoMware As A Service) • Manually Tagging Content-‐Not Sustainable • Recent Launch of Mac iOS Apps • Absence of a naQve Mac desktop App • DisconQnuity of our Products Across Plaeorms • Lack of Brand RecogniQon-‐WORDsearch? • Knowing Customers-‐Demographics • Lack of Accurate AnalyQcs and ConnecQng to Business ObjecQves • Lack of New Customer Growth • Customer DistribuQon List Management • QuickVerse-‐Dilute Brand • Lack of Registered Users • Email MarkeQng Campaigns Too Text Heavy • Website Design and Layout-‐3 seconds, Calls To AcQon • No ExisQng MarkeQng Plan or Strategy WEAKNESSES W
8.
WORDsearch ©
2013 Glenn McClure 8 I 8 I SWOT ANALYISIS External • Migrate Desktop App into Website-‐New UI, Browser, SubscripQon Pay Model • Web SEO, App Store SEO • Focus on Mobile First-‐iPhone, iPad, Android, Kindle Fire • Partner with Other Companies, White Label Their Product with LW Content • Repackage Content to New Customers • Rename WORDsearch Product • Build New Brand from the Ground Up • Audit Database, Manage and Segment • Partner with SBC Seminaries • Partner with Other Evangelical Seminaries • Acquire More Content, More Staff for Trainings • Cross PollinaQon with Other LifeWay Assets, Events • Expand Brand to Women OPPORTUNITIES O
9.
WORDsearch ©
2013 Glenn McClure 9 I 9 I SWOT External • ImplementaQon of MarkeQng Strategy-‐Hire or Buy Services • Need funds to Move SoMware Forward • No AnalyQcs to Know How Customers are Using Product • People Cannot Find Us-‐App Store, Web • Current Development Model is Not Sustainable • Logos Technology, MarkeQng, Market Share • Bring customers along to the 21st Century-‐Migrate to Website • Logos is telling the WORDsearch Story • Logos is Out MarkeQng WORDsearch • SQgma around current product • SBC Seminaries Do Not Endorse WORDsearch • Historically Not Registered SoMware THREATS TT
10.
WORDsearch ©
2013 Glenn McClure WORDsearch SOFTWARE Legacy Plaeorm Becomes Website 10 I DELPHI User Interface, User Experience Website
11.
WORDsearch ©
2013 Glenn McClure User WORDsearch SOFTWARE User Research, Development, TesQng User Interface – User experience User Stories and Requirements inform Typography, InformaQon Architecture, Usability, Accessibility, Wireframes, Design, Prototypes, Features, FuncQons . 11 I
12.
WORDsearch ©
2013 Glenn McClure Consumer WORDsearch SOFTWARE Generate New Customers and Income GENERATE MORE CUSTOMERS & SALES • Legacy Becomes SubscripQon Based Site • Mobile, Mobile, Mobile • APP STORE SEO, WEB SEO, SEM • Create More Value By OpQmizing LW Assets, RelaQonships, Content, Events 12 I
13.
WORDsearch ©
2013 Glenn McClure CompeQQve Landscape • Logos -‐ Far and away the number one Bible soMware. Let’s perform a SWOT analysis on why? • Accordance -‐ Leader in Mac soMware. Especially strong with language tool. Primarily used by the scholar set (academics, editors, ). Just released a PC version this year. What are the reviews of the PC app? • Olive Tree -‐ Leader in mobile app Bible study. Their desktop apps have not been well received. They are the only real contender for converQng desktop soMware market share into the mobile app space. • Bible.com Leader in mobile app and online Bible reading. Militantly non-‐commercial. Passed 100 million app installs this year. Big threat to digital Bible sales. • BibleGateway.com Leader in online Bible search. • BibleWorks -‐ Desktop soMware. Strong language tools. Primarily academics and scholars. • Glo -‐ Big splash with iOS app. Very flashy, visual. Good content partnerships for creaQng custom boxed product. Need a be>er sense of market share. People love to talk about how cool it is, but don’t know how pracQcal it is to use. • eSword -‐ Huge internaQonal customer base. Semi-‐open source. Users can develop tools and make them available to other users. Sell content through eStudySource. Not sure how much business they do, but a huge user base. • BibleSoM/PC Study Bible -‐ losing market share daily. Almost a non-‐factor. – Source Paul Mikos
14.
WORDsearch ©
2013 Glenn McClure CompeQQve Landscape-‐ConQnued Online Tools • BibleStudyTools.com -‐Ugly, loaded with ads, but good, free tools. Owned by Salem so it gets promoted in radio and print. • eBible.com -‐ New player with engineers from Google. Purchase url from Nelson. • Bluele>erbible.com -‐Free language tools. Very good. • StudyLight.org More Mobile Apps • Bible.is -‐ Great for audio • Tecarta • Just1Word • AcroBible • ManQs • Laridian/PocketBible – Source Paul Mikos
15.
WORDsearch ©
2013 Glenn McClure 15 I COMPETITIVE ANALYISIS WORDsearch VS Logos WEAKNESSES STRENGTHS WEAKNESSES STRENGTHS • Ease of Use-‐Simple NavigaQon • Free Training • Over 200 FREE Books With Purchase • Free Tech Support • CustomizaQon of Content • Cross Reference Explorer • Less Expensive than Logos • DELPHI Plaeorm. • Morphology-‐Must Know Greek • No SyntacQcal Search • Non SynchronizaQon Between Desktop and Apps • Web Browser Is Buggy • Lack of Images, Icons, Graphics • No Sermon Prep Template • Built RelaQonships, Mark Driscoll, Ma> Chandler-‐ Younger Market • Well Funded • Biblical PHD’s On Staff • CHAT Tech Support • Literary Typing-‐ Discover Context • Biblical People, Things, Places, Events, • Media-‐Visual Imagery, Music, Visual Word Clouds. • Bible Facts, Graphics, Family Trees • Overwhelming Amount of InformaQon for Typical Pastor To Use • Paid Training Only • High Price • Content Rigidness-‐No CustomizaQon • Not Adaptable WORDsearch LOGOS
16.
WORDsearch ©
2013 Glenn McClure 16 I WORDsearch ©2013 Glenn McClure CONTENT We must create, license, bundle content that is compelling, fits our brand at a great price. We must leverage our relaQonships and have them align to our brand. ANALYTICS Determine Primary, Secondary, TerQary customers to segment our markeQng. Collect data to determine customer behavior and pa>erns. Collect data to measure ROI. TELL OUR STORY We must determine the one thing that differenQates us from our compeQtors and be confident in knowing and telling our story. We must tell our story both inside and outside the company with consistency. MARKETING PLAN PRESENTATION Priority 1
17.
WORDsearch ©
2013 Glenn McClure MARKETING PLAN PRESENTATION WORDsearch Content 17 Content is King! We must create new web content and pull together a content development strategy and schedule for fiscal 2014. There needs to be consistency of voice, tone, message throughout our content. Email markeQng should compliment web and visa versa. Nomenclature must be consistent and simplified. For SEO Strategic Keywords and the proper density of keywords must exist on every hierarchy of our content. From H1’s to Body to links. License new product content by leveraging strategic partnerships, relaQonships LifeWay is already vested in to build WORDsearch brand. New Content To Generate New Online Sales and Customers Content is Fresh, Relevant, Consistent, Updated Frequently Press Releases, Online ArQcles, Blogs, Podcasts All Content is OpQmized for Search " " " "
18.
WORDsearch ©
2013 Glenn McClure MARKETING PLAN PRESENTATION AnalyQcs and SEO 18 Eliminate Pogo SQcking-‐Get Bounce Rate Lower Dear Google and Bing, Help Me Rank Beaer! Search rankings are based on trust of the content. Engines “knowing” that people interact with links and they are meaningful and relevant. Think of SEO like a coach-‐playing to strengths, and be>er ways to present products and services. Does the rest of the world think you have a good product? Must be engaged socially or you are missing the boat! Become an authoritaQve voice in the main stream. Best PracHces! We must increase traffic and conversions on website Premium and Related Content with Product Reviews h>p://searchengineland.com/seotable " " " "
19.
WORDsearch ©
2013 Glenn McClure Search MarkeQng
20.
WORDsearch ©
2013 Glenn McClure Search MarkeQng
21.
WORDsearch ©
2013 Glenn McClure Search MarkeQng
22.
WORDsearch ©
2013 Glenn McClure Search MarkeQng Website MarkeQng Plan Tools AnalyQcs
23.
WORDsearch ©
2013 Glenn McClure MARKETING PLAN PRESENTATION Tell A Be>er Story 23 The WORDsearchBible Story! We must have a compelling Story about how we are equipping people everywhere to learn and tell THE GREATEST STORY EVER TOLD!! Users and Customers are more sophisQcated than ever-‐and we must meet this demand. We must tell be>er stories, provide more emoQon, more stories means more life, more emoQons are be>er than less. Best Benefits! What is the ONE THING that differenQates us from our compeQtors? Does Our Product Have A Plot? Amazon-‐Let People Tell Story Through Reviews The Laws of Simplicity-‐John Maeda " " " "
24.
WORDsearch ©
2013 Glenn McClure DifferenQated MarkeQng: Company targets several segments with separate tacQcs Pastors Seminary Students Women WORDsearch 24 I MARKET SEGMENTATION AND TARGETING New Customers
25.
WORDsearch ©
2013 Glenn McClure Pastors Seminary Students Women Sermon & Book Series • Andy Stanley Sermons • Charles Stanley Sermons • Tony Evans Sermons • Charles Swindoll Commentaries, Books • Henry Blackaby, David Pla> Missional • Like Toms “One for One” • N American Mission Board • Michael Card-‐Luke, Psalms • Charles Swindoll Partner • Sponsor LW Women’s Events-‐ Living Proof Live Tour • Bundle Beth Moore, Priscilla Shirer , Marilyn Meberg, Luci Swindoll, Joyce Meyer WORDsearch 25 I MARKET SEGMENTATION AND TARGETING New Partners+New Content+New Approach=New Customers & INCOME Website Conversions, SEO, AnalyHcs Create landing pages that live on the exisQng site. Create UI Based On User Experience Approach. Wordsearchbible.com/pastor Wordsearchbible.com/student Wordsearchbible.com/women Targeted Email MarkeHng Managing our DL is of upmost importance!!! TargeQng different segments is key to growth and future. Events, Live and Virtual Trainings, KeyNotes WORDsearch becomes a much larger idea. One that promotes Biblical learning and living. We partner with those who have dedicated their lives to this pursuit. 1 2 3
26.
WORDsearch ©
2013 Glenn McClure Strategy to Drive New Income New Customer & Income Search-‐SEO PPC Campaigns Email MarkeQng-‐ WSDL/SBC Social Media AnalyQcs, Conversions Form New Partners, Influencers Create, License New Content Call Center Affiliate / Referral Programs Cross Pollinate New Events
27.
WORDsearch ©
2013 Glenn McClure Digital Media-‐Direct to Consumer Consumer Search Engine OpQmizaQon PPC Campaigns Email MarkeQng Social Media AnalyQcs Print, Radio, TV Videos Website and Mobile Affiliate / Referral Programs Blogging Content Development
28.
WORDsearch ©
2013 Glenn McClure MARKETING PLAN PRESENTATION WORDsearch Team 28 Mr. Jim Baird. Publisher, Business Owner Mr. Mike Cooper. Content AcquisiQons Mr. Scoa Winter. Strategic Partnerships Mr. Terry V. Email MarkeQng TEAM PLAYERS
29.
WORDsearch ©
2013 Glenn McClure Top 20 Low Hanging Fruit 1. CompeQQve Analysis of Logos 2. Fresh look at Product, Price, Place, PromoQon, People, Processes 3. Create WORDsearch Story Immediately and start to Tell that Story-‐in company and outside 4. Audit DB, Clean Up, Segment Out, Perform Outbound Calls-‐Survey, Sell, Up-‐Sell, CRM? SalesForce? 5. Form New Strategic Partnerships and Content for 2014, 2015. Seminaries, Online EducaQon, Women, Main Stream and African American Pastoral Influencers 6. Create A Short-‐Term, Long-‐Term MarkeQng Strategy 7. Create New Income Streams Based on Customer Findings, Main Stream Pastors, Seminary Students, Women, Form New TacQcs Via Affiliate & Referral, ConQnuity, Search, Website, Email, Social 8. Web Merchandising Approach-‐3 Second Rule, Conversions, Measure, Accessibility 9. Need More New Visually Appealing Design and Packaging and Storefront 10. Develop SEO Best PracQces and Implement, PPC Campaign-‐Buys Ads to find out interest 11. Create Customer InteracQon Streams-‐Blogs, Forums, Reviews, Timely Feedback, FB Posts, Twi>er 12. Consumer AnalyQcs-‐Behavior on site, emails, soMware, to measure tacQcs, strategy, enhancements 13. Take down QuickVerse from the WORDsearch site 14. Change Product/Brand Name? 15. Same Name, New Slogan-‐WORDsearch-‐”Serving Those Seeking Biblical Truth” 16. Outbound, Inbound Links-‐ Partner Sites 17. Register New Site and Content with Search Engines 18. Email MarkeQng and Content Schedule for 2014, 2015 19. Create and develop Affiliate and ConQnuity Programs 20. Create Robust Social Presence
30.
WORDsearch ©
2013 Glenn McClure MARKETING PLAN PRESENTATION Glenn McClure 30 THANK YOU VERY MUCH!
Descargar ahora