1. Consumerization of IT Dr. Joseph Williams Chief Technology Officer – Enterprise & Partner Sales Microsoft Corporation
2. More virtual meeting would save lot’s of time and money...” Carter is part of the majority of people within the company who feel that finding the right information takes too much time. “…I told my boss; Do you want me to work or not? In that case I need a SmartPhone!...” 7:30 am Works on his personal netbook on the train and reads his work email via WiFi. Stores PPT for 1st meeting in his SkyDrive Texts his admin about the day’s first meeting. Surfs WSJ.com for news 8:15 am Arrives at work. Opens his work laptop and fires-up e-mail and his IM client to follow up on his action items. Imports PPT from SkyDrive. Facebooks his enthusiasm for the Denver Broncos’ win last night 3:00 pm At Starbucks, completes on-line training for the day while sipping his latte. In between training modules works on e-mail and IM on his laptop. Pays bills online. 1:00 pm OCS Conference briefings with his team leads. IMs with his ex-wife about childcare for the evening Uses OpenTable to book his date-night dinner this Friday. 5:00 pm At daughter’s soccer practice. Starts a 2-hour conference call with Bangalore dev team that he finishes at home. Checks e-mail on his home PC and mobile device throughout the evening. CARTER IS OFTEN A MOBILE WORKER, HE PREFERS TO HAVE ACCESS ALWAYS AND EVERYWHERE. NO HARD SPLIT IN PRIVATE LIFE AND WORK. AGE: GENDER: STATUS: 32 Male Divorced, 2 Children Carter feels it is important to be part of several communities. Medium High Low MobilityCarter travels a lot and likes being able to work from anywhere. Carter is frequently meeting customers, partners and suppliers. More external access would improve his work. In the future Carter would like to be even more mobile. “… Flexibele worktime, that is necessary!...” Priorities I always have access to the internet Carter feels it is important for his job to find information regardless of where he is working. Carter is regarded as an early adopter of latest technology. I always have access to the network and our systems. Carter emphasises the importance of being able to work from home in order to balance his life. Carter will check his email on the weekend but not so it intrudes on his time with family and friends. I need to enter information only once. With his own technology. 81% Technology in use SATISFIED All information is easy to access and share A day in Carter’s life... With the overall technology infrastructure of his employer. 54% SATISFIED Our systems enable me to do my work well and efficiently. Technology preference With his technology at home. 96% Current Prefered SATISFIED
3. Working in a Blended World Outsourcers Employees Shared Data Friends And Colleagues 1946-1964 80 M Consultants Baby Boom Russian Job History Partners English About me German Ukrainian French Wu Mandarin Shopping French Polish Home Spanish English Gujarati Persian Italian GenX 46 M Your Work Force Maithili Cantonese Japanese Turkish 1964-1980 Portuguese Blogs, News, Interests, Things to Watch Sindhi Korean Hindi Min 76 M Generation Blend Arabic Vietnamese Tamazight Punjabi Spanish Play Work Bengali Kannada Javanese Marathi Marathi Telugu Tamil Contractors Malayalam Customers Family Photos Portuguese English Company Data Millennials Communities Personal Data Freelancers Contingent Staff 1980-2000
4. Information Workers are using a wide variety Of Self-Provisioned Applications
5. 50% can install any app 55% can access any web site 35% “work around” IT security Who Owns the Desktop? Sources: MS Survey of IW, Oct 2007; EMC-2007.
6. Consumerization of IT Device Data Applications Empowered End User Provisioning/ Management
7. Consumerization of IT Personal Business Where it isWho owns it Device Data Applications Empowered End User Provisioning/ Management
8. Consumerization of IT Business Personal Device Data Applications Empowered End User Provisioning/ Management
9. Consumerization of IT NOTE TO PAULA: We need to change the word “netbook” to a new word: what is it? Leverage Consumer Devices NOTE TO DESIGNER: This slide needs a pictoral representation of the following types of devices, grouped logically: -Mobile devices -Kiosks -Desktops Device Data Applications Laptop PC Windows, Linux, and MAC Low-cost small notebook PC Windows and Linux Cell phones Windows Mobile, IPhone, Android and Blackberry Empowered End User Provisioning/ Management
10. Consumerization of IT Rich Client Virtualized Client Device Applications Data Empowered End User Thin Client Non-managed Client Provisioning/ Management
11. My Computer The Traditional Computer My data, my pictures, my music, this is information is personal My Documents I like my application toolbars floating I just installed ITunes My Applications My kids pictures are on my desktop I print to my printer My OS My User Settings I requisitioned that Laptop it’s mine, I take it home. Dependencies create complexity My Hardware
12. A Device My data, my pictures, my music, this is information is personal The Optimized Desktop Data follows me as a service tied to my identity Documents My Documents I like my office toolbar floating I just installed ITunes Apps follow me as a service Customization follows me tied to my identity Applications My Applications My pictures are on my desktop I print to my printer Settings follow me as a service Printers deployed as a servicetied to my identity OS User Settings My OS My User Settings I requisitioned that Laptop it’s mine, I take it home. I use any managed device Remove dependencies to reduce TCO and increase agility Hardware My Hardware
13. Manage State Enterprise will manage state on the modern desktop based on security compliance and trust or the device or OS Enterprises will manage state on: Data Applications User Settings Operating Systems
14. Manage State A Device Data Documents Applications Applications Identity OS Group Policy User Settings Computer Settings Hardware
15. Role based client architecture Mobile Replaceable PC flexibility, easy to migrate users Office Application Virtualization Hot-desking flexibly, compliance, free seating Bitlocker Drive Encryption Folder Redirection Application Virtualization Terminal Services (LOB Application) Folder Redirection Extending PC life security, low cost, carbon–neutral Contract/ Offshore Task Hosted Image security, right apps and data Corp. Laptop access apps from client’s site Windows Fundamentalsfor Legacy PCs Terminal Services (Desktop) Windows Vista Enterprise Centralized Desktop Windows Vista Enterprise Centralized Desktop Windows Fundamentalsfor Legacy PCs Embedded Contractor Anywhere -on non company PC Working from Anywhere security , emergency access Windows Vista Enterprise Centralized Desktop Windows Server 2008 Terminal Services Gateway
16. Consumerization of IT: Social Computing BUT… Why is it interesting? People It is already here Leveraging the blended life Business Find, connect, and network with experts Break down organizational barriers Promote end user innovation Improved business agility
20. What level of use of consumer social networking services do you allow? Are any SN services more business appropriate than others? Which ones? How are they used for work purposes? How do you see SN changing communication and collaboration behaviors at your company? Social Networking
21. Which other consumer-grade tools do you see being used for work purposes at your company? Why are people using them? Which concern you the most? Which Consumer apps do you use personally at work? What are your thoughts on CoIT?
22. Responding to the influx of Consumer Apps What do you do when you learn of the use of consumer apps for business? What type of groundswell is necessary to gain your support of new/unsupported tools? What is the process for change? How do you let users use what they want but maintain control of your environment?
23. Who owns the assets? Empowered end user Risk management Self-Provisioning Synergies Self-Service Reduce IT costs and improve security Cost pressure Consumerize IT?
24. Parting Thoughts What are you really trying to accomplish? How can you accomplish those things in a responsible way? Choice? Flexibility? Reduced TCO? Virtualization? Management? Support? Is there a way to achieve the best of both worlds?
