A presentation that has been provided by EMC top executive at the EMC World'10 convention which took place in Boston.

1. “Your Journey to the Private Cloud” Pat Gelsinger President and Chief Operating OfficerEMC Information Infrastructure Products

2. Cloud Web Client / Server Mainframe A New Model For Computing

3. Trust Control Reliability Security Multiple IncompatibleArchitectures Attributes of Today’s Data Centers

4. Dynamic Trust Cost-Efficient Control On-Demand Reliability Security Flexible Multiple IncompatibleArchitectures Homogeneousx86 Architecture Attributes of Cloud Computing

5. Dynamic Trust Dynamic Cost-Efficient Control Cost-Efficient Trust On-Demand Reliability On-Demand Dynamic Control Security Flexible Flexible Cost-Efficient Reliability On-Demand vSphere = Cloud OS Customers Service Providers Security Compute Private Cloud Public Cloud Flexible The Best of Both Worlds Storage Network

6. Delivering Unprecedented Levels of Business Continuity VirtualApplications Federation (vMotion + VPLEX) vSphere = Cloud OS Information Private Cloud Public Cloud Security Global Application Deployment . . .

7. The Private Cloud: Why Now? IT Infrastructure Complex Inefficient Inflexible IT budget 70% Maintenance 5%Infrastructure Investment 23%ApplicationInvestment 42%Infrastructure Maintenance 30%Application Maintenance Source: VMware Fortune 100 customers.

8. Lower IT costs Simplify complexity Improved quality of service Standardize infrastructure & process Greater business agility Flexible, Agile IT-as-a-Service Private Cloud Computing

9. 2010 2009 1 3 Virtualization 2 14 Cloud Computing Source: Gartner - The 2010 CIO Agenda, Q4 2009 CIO Priorities

10. Lower IT Costs Better Utilization Less Complexity Virtualization Virtualization Virtualization Virtualization Virtual Infrastructure File/Print Exchange Oracle CRM SAP ERP CPU Pool StoragePool Storage Pool Virtualization: Silo Becomes Shared

11. IT Production Business Production IT-As-A-Service Lower Costs Improve Quality Of Service Improve Agility Development, Test & IT OwnedApplications 85% 95% % Virtualized 50% 30% Platinum 15% Gold The Journey to The Private Cloud

12. P H A S E O N E IT Production

13. Storage Infrastructure Requirements Efficiency Simplicity “Virtualized” IT Production

14. Efficiency in Mid-Tier Storage 20% less storage “out of the box” Up to 50% less storage via compression FAST enables performance and cost

15. File, block & object FAST simplifies tiering Out-of-the-box integration FASTCache, protection, VMware vCenter Simplicity in Mid-Tier Storage

16. IntroducingUnisphere Single IntegratedPoint of Control Simplicity in Mid-Tier Storage

17. IT Production Business Production IT-As-A-Service Lower Costs Improve Quality Of Service Improve Agility 85% 95% Mission CriticalApplications 50% 30% Platinum 15% Gold The Journey to The Private Cloud

18. P H A S E T W O BusinessProduction

19. What’s Important? Scalability Availability Protection Security “Virtualized” Business Production

20. Traditional IT Silo Solution Scalability : Get A Faster Server Availability : Get A Remote Data Center & Replicate There Has to be a Better Way . . . Scalability & Availability

21. Virtual Infrastructure Virtual Infrastructure Virtual Infrastructure Virtual Infrastructure Virtual Infrastructure Exe t P Standalone Consolidation Pools of Cooperation File/Print Exchange SAP ERP Exe t AP ERP StoragePool Virtual Server Evolution

22. Standalone Consolidation Pools of Cooperation F A ST Federation Virtual Storage Evolution

23. Server and Storage Federation Exe t P Unlimited scalability & availability Coordinated resource pools Movement of apps & data Data Center Data Center Data Center Data Center

24. ANNOUNCEMENT Introducing EMC VPLEX

25. Advanced Data Cache Open Storage Support Array Aware Distributed Cache Coherence VPLEX VPLEX VPLEX WAN Data Center Data Center Data Center EMC & Non-EMC Arrays EMC & Non-EMC Arrays EMC & Non-EMC Arrays EMC VPLEX Capabilities

26. VPLEXGlobal VPLEXGeo VPLEXMetro VPLEXLocal Access Anywhere Data Center Synchronous Asynchronous Anywhere Enables The Virtual Data Center Virtual Storage

27. DEMONSTRATION VPLEX Mega-Demo

28. What Does it Mean to You ?

29. What’s Important? Scalability Availability Protection Security “Virtualized” Business Production

30. Virtualization brings new requirements Bare metal restore / DR via large virtual images Busy VMware servers need extreme I/O efficiency Online protection copies for agile recovery New RequirementsForce Re-Architecture Protection

31. 2010 2009 1 3 Backup Redesign Source: The InfoPro Wave 13 (12/09) CIO Storage Priorities

32. Retained Versions In Online Deduplication Storage Systems t t t t File/Print File/Print t t t t t t t t t t t t t t t t e e e e Exchange Exchange e e e e e e e e e e e e e e e e Virtualization Virtualization Restore / Use DR Backup Dedupe Only M M M M Oracle CRM Oracle CRM M M M M M M M M M M M M M M M M P P P P SAP ERP SAP ERP P P P P P P P P P P P P P P P P Dedupe Only EMC Data Protection Vision

33. #1 Dedupe Backup #1 Dedupe Storage #1 Disk-Based Backup Retained Versions In Online Deduplication Storage Systems t t t t File/Print File/Print t t t t t t t t t t t t t t t t e e e e Exchange Exchange e e e e e e e e e e e e e e e e Virtualization Virtualization Restore / Use DR Backup Dedupe Only M M M M Oracle CRM Oracle CRM M M M M M M M M M M M M M M M M P P P P SAP ERP SAP ERP P P P P P P P P P P P P P P P P Dedupe Only EMC Data Protection Today

34. What’s Important? Scalability Availability Protection Security “Virtualized” Business Production

35. Virtual Environments – More Secure ThanPhysical Environments?

36. Virtual Infrastructure 3 RSA Secures Access To Information File/Print Exchange Virtual Infrastructure Data Leakage Prevention Chip with TXT Boots Trusted Virtual Infrastructure 1 Information Identity Infrastructure CPUPool Oracle CRM SAP ERP RSA Data Leakage Prevention Secures Information Flow 2 StoragePool StoragePool Security in the Virtual World

37. 3 Identity Identity Chain Of Trust Infrastructure Information 1 Infrastructure 4 RSA Archer Defines Security Policy And Collects Evidence Public Cloud 5 RSA Archer Displays Compliance For Private & Public Clouds 2 Information Policy Ensures Compliance

38. Standardize processes Scalability, availability, protection, security Standardize infrastructure Virtual machine, server, storage, network Standardization Improves Predictability

39. Certified configurations Vblock – Small, medium and large Standard target platform for ISVs VBlock2 Standardized Infrastructure VBlock1 VBlock0

40. IT Production Business Production IT-As-A-Service Lower Costs Improve Quality Of Service Improve Agility 85% 95% Run IT As A Business 50% 30% Platinum 15% Gold The Journey to The Private Cloud

41. P H A S E T H R E E IT-as-a-Service

42. ATMOS Object Storage Unlimited scalability Open interfaces Appliance, VMAX/Celerra, or software REST Storage-as-a-Service

43. APP APP APP APP CustomersSee Data Protection Status And Cost IT or Service ProvidersOne Solution Across All Customers for SLA Management Data Protection Advisor Customer A Monitoring Alerting Customer B Troubleshooting Customer C Optimization Capacity Planning Reporting NASSAN Backup Clients Replication VirtualEnvironments DeDupeVTL Business Apps Protection-as-a-Service

44. Policy-driven Manage outcomes, not elements Fluid and elastic, but automated Lower cost, better reliability Chargeback for usage Run IT as a business What it Means to Run “as-a-Service”

45. MeasureActuals Chargeback Gold Bronze DefineServices ITManagement Self-Service Portal Platinum HR Department Gold ITInfrastructure Silver Bronze Copper ITApplications Infrastructure-as-a-Service

46. DEMONSTRATION Unified Infrastructure Manager

47. …stopped working with “servers/network/storage”

48. Availability Security Performance Cost SLA Driven Management $ $500K 99.99% High .2 ms VMware vCenter Application Service Catalog Platinum UIM Infrastructure Service Catalog Gold Silver Bronze Copper IT-as-a-Service

49. IT Production Business Production IT-As-A-Service Lower Costs Improve Quality Of Service Improve Agility 85% 95% 50% 30% Platinum 15% Gold The Journey to The Private Cloud

50. Scotty – Engine Room Spock – Bridge “She’s GonnaBlow Captain” “Live LongAnd Prosper” Your Journey Starts Today!