3. Introductions
• Elevator pitch about your organization – 30
seconds or less
• What is your organization’s fundraising like?
Individual giving, foundations, corporates?
• Name 1 thing you LOVE and 1 think you would
CHANGE about GlobalGiving
• What are you most interested in learning
today?
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4. How much is being donated?
• $93.7 million (overall), $65.3 million (gg.org)
• 2012 Median Donation: $28.75
• Annual volume: $20.5 million (2011)
9/27/2012 4
5. Who are GlobalGiving’s non-profit
partners?
• 1,200 organizations on GlobalGiving.org
• 59% US-based; 41% International based
• Countries receiving donations: 120
• $5,500 average (2011)
• More than 6,300
organizations have
received funding through
GlobalGiving
9/27/2012 5
6. Who is donating?
• 280,000 donors to date
– 103K in 2011 alone
• GlobalGiving has already received a million
unique visitors in 2012
• Donors including add-on: 50%
– Last year that was an extra $502K
9/27/2012 6
7. Project Team Updates
• Increased donation opportunities
– Campaigns: Recurring donation, tribute card, gifts
for good, video, and photo
– Bonus Days: Over $600K already raised
– Special matching: Japan, Animal Planet, Safer
World, Youth Opportunity
• Improved impact/quality measures
9/27/2012 7
8. Project Team Updates
• Improved feedback from partners
– Leadership Council
– GlobalGiving Ambassadors
• Learning
– Peer Mentoring
– Scaling and delivering community feedback
– Expert webinars
9/27/2012 8
9. Corporate Partner Updates
• Number of corporate partners in 2012: 54
• Services: gift cards, corporate grantmaking, API,
cause marketing, employee giving
• New partnerships: Microsoft
• Top five partners include: Microsoft, Pepsi, Nike,
Ford Motor Company, Cummins
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10. Product Updates
• Increasing donor conversion
– Recurring donations
– Search feature redesign
– Improvements to make page loading quicker
• Back end improvements
– Due Diligence Renewal System
• New features
– Microprojects
• Marketing
– Bricks for Good
9/27/2012 10
12. Agenda
• GlobalGiving Success Stories
• Donor attraction
• Donor engagement
– Matching and fundraising campaigns
– New features and fundraising tools
• Holiday fundraising
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13. Leadership Initiatives
Project: Create 120 Jobs and 10 new business in
Nigeria
Raised to date:
$98,000 + 50,000 in matching
GlobalGiving Style:
• Bonus Day & matching opportunities
• Sincere relationship building with donors &
GlobalGiving
• GlobalGiving Ambassador Program
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14. Take 2
Project: Teaching Children w/ Autism
Washington, DC
• Raised to date: $43,000
• GlobalGiving Style:
• Immediate, customized thank you’s
• Regular reports
• Bonus Day & Campaign participation
9/27/2012 14
15. More than Me Foundation
Project: 500 Girls off the Street & Into School in
Liberia
Raised to Date: $72,000
GlobalGiving Style:
• Experimentation
• 2 Year Photo Contest Winner
• Gifts for Good
• Bonus Days
• Enthusiastic engagement with GlobalGiving
team
9/27/2012 15
16. Shining Hope for Communities
Project: Clean Water for the Kibera School for
Girls!
Raised to Date: $88,000
GlobalGiving Style:
• Campaigns!
• Girl Effect Challenge
• Recurring Donation Campaign
• Mother’s Day Tribute Card Campaign
• Self-created promotions
9/27/2012 16
18. What does your organization do to
attract donors?
9/27/2012 18
19. Lessons from GG’s top fundraisers
1. Look for venues to share your story.
• Rotary Clubs, religious institutions, universities, house
parties
2. Give prospective donors a reason to fall in love with
your organization.
• Zimkids International through pen pal programs,
video conferencing, and emails
3. Be intentional about expanding your network of
advocates.
• MHOP mobilized close to 400 donors in one
campaign using a network of advocates
9/27/2012 19
20. Lessons from GG’s top fundraisers
4. Give your advocates a reason to do outreach.
• Lotus Outreach uses GlobalGiving tools to create their own
promotions and campaigns
5. Don’t be afraid to tap into your own networks!
• “Many of our donors are literally our staff’s third grade
teachers or dentists.” – MHOP
6. Increase your visibility on GlobalGiving’s site.
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21. Who are GlobalGiving donors?
• 280,000 donors all time
• 103,000 this year to date
• 80% American
• 30,000 – 40,000 visitors to the site weekly
• 37,000 Eli Lilly Employees
• 34,000 Nike employees
• Half a million YourCause users
• 20/20-viewers
9/27/2012 21
26. Search Ranking Criteria
• 40% the amount of time since your
previous project report
• 20% the number of donors that your
project has attracted
• 20% the amount of money your project has
raised, relative to other projects
• 20% how close is the project to being fully
funded
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32. Campaigns!
Campaigns are designed to help you keep
your donors engaged.
• Give your donors advanced notice
• Identify advocates
• Build excitement on your Facebook and
Twitter
• Reach out to your large donors personally
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34. Bonus Day: October 17th
• 30% Match
• Up to $1,000 per donor per project
• $50,000 available in matching funds
• $1,000 bonuses for most donors and most money
raised
• Money will go fast! Get donations in early!
9/27/2012 34
36. Donor Tools!
You don’t need a campaign to take
advantage of our donor tools.
• Build donor tools into your regular
interaction with donors
• Fundraiser pages, recurring donations,
gifts
9/27/2012 36
44. Donor Communication!
• 46% of donors stop giving because they feel
like their donations are not recognized or
appreciated!
• Send thank you notes multiple times per
month
• Share photos, anecdotes, and stats in project
reports
9/27/2012 44
47. Looking for more help with donor
communications?
Join us for our upcoming training,
Effective Messaging for Your
Target Audience
Guest Host: Raurai McKenna, a Strategic
Communication Consultant with Kosovo-Addis
Date: Wednesday, October 3rd
Times: 9 am EDT and 3 pm EDT
Webinar link: anymeeting.com/globalgiving1
9/27/2012 47
48.
49. 2 popular American holidays
+ Year-end tax deductions
Golden fundraising opportunity
9/27/2012 49
50. What’s all the excitement about?
• 33% of online fundraising happens in Dec!
• $32.6 billion in US retail e-commerce Nov -
Dec
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51. Recurring Donation Campaign
• December 1 – 31
• 10 or more recurring donors
• $500 bonus prizes to top 10 projects
• Donors must give for at least 3 months
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53. Gifts for Good
• GlobalGiving provides promotion via donor newsletter
and social media
– 100,000 newsletter subscribers
– 30,000 Twitter followers
– 28,000 Facebook fans
• Attract new, higher value donors
• Submit requests by November 9th
9/27/2012 53
54. Planning for the Holidays
Holiday Planning Guide
Date: Tuesday, October 30
Times: 9 am and 3 pm EDT
Guest host Erica Tavares, Director of Resource
Development for International Medical Corps, will share
her tips for getting ready for holiday fundraising.
9/27/2012 54
59. Holiday Fundraising Strategy:
Pick an organization to • Group 1: Recurring Donation
represent. Work as a group Campaign
to create a fundraising • Group 2: Gifts for Good
strategy for November &
• Group 3: Tribute Cards
December 2012.
• Group 4: Mobile Giving
• Set a fundraising goal
• Group 5: Recurring Donation
• Create a communications Campaign
plan • Group 6: Tribute Cards
• Incorporate GlobalGiving
tool or campaign
9/27/2012 59
60. Feedback Discussions
Topic 1: Incorporating Impact Measurements
into Ranking and Partner Rewards
Topic 2: Making GlobalGiving Campaigns More
Effective for You
Topic 3: Developing GlobalGiving’s First-Ever
Online Fundraising Academy
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69. Social media…
1. Why would anyone want to listen to us on any
social network?
2. How can we deliver value, experience or content
worth sharing?
3. Why should people want to stay connected to us
over time? Why should they come back?
4. Why should they choose to ask others to share our
content?
5. Why would they invest their time and express
loyalty in their networks?
9/27/2012 69
Notas del editor
Agency 77 video
Picture of a magnet attracting people
Example of a great project page – arrows to specific things
Pull ranking from Washington ranking
Picture of people getting involved
Give your donors advanced notice. - Develop a communications strategy around your campaign. Usually, asking your donors to give once isn’t enough. Let them know about upcoming campaigns in advance. Be sure to send at least one reminder, if not more!Identify advocates. Advocates can be a huge help during campaigns. Bonus Day winners and successful campaign fundraisers frequently rely on advocates that they identify weeks before the campaign begins! Consider giving them a specific goal—to raise $1,000 or to recruit 10 donors. Offer an incentive—a small gift, website recognition—to your supporters for fundraising on your behalf.Build excitement on your Facebook and Twitter! Ask your fans and followers to donate and spread the word. Update them throughout the day with your progress. Ask donors to comment once they’ve made a donation.Reach out to your large donors personally. GlobalGiving will match up to $1,000 per donor per project on Bonus Day. Reach out to your large donors via email or phone.
These campaigns are only available to organizations with projects on globalgiving.org. If you only have projects on GlobalGiving UK or one of GlobalGiving’s corporate partner sites, unfortunately, you are not eligible for these campaigns. Please feel free to email me to learn how to join GlobalGiving.org.
Bonus Days are our most popular fundraising campaigns. In 2011, we gave away $220,000 in matching funds and raised $820,000. These are particularly popular campaigns because donors get an extra return on their donation and the limited time frame – Bonus Days last 24 hours starting at midnight EST –creates a sense of urgency to give NOW. Be prepared, in some cases, donations have run out before the end of the day (midnight EST).This year we have 3 Bonus Days….Explain the Partner Rewards Level Campaign
Close to $400/month in recurring donations
Show thank you feature on the donation managerTalk about – building relationships through thank you emails
Engage donors using project reports
Too many messages can cause less engagement
http://tools.blog.globalgiving.org/2011/09/30/facebook-measurement-part-3-of-3/Facebook Metrics VocabularyImpressions: The number of times your post is seen. This includes views on users’ Recent Stories, Top Stories, and visits to Pages.Feedback: The total number of comments and likes on your story divided by the total number of impressions. This is the percentage of people who, after seeing your post, engage in some way with the post.