1. The Girl Effect Challenge 29 September 2011 Britt Lake: blake@globalgiving.org KC Ellis: kellis@globalgiving.org

2. Girl Effect

3. What is GlobalGiving? $51 million from >200,000 donors Donor management and communication Fundraising tools Fundraising campaigns Corporate Partnerships Media/Social Media Outreach GlobalGiving UK Reputation Building

4. GlobalGiving by the Numbers Overall donations made through GG to date: $51.228.604 Overall donations made through GG in 2011: $15,198,971 Number of donors to date: 218,024 Projects receiving funding: 4,535 Number of visitors who visit GG.org each week: 30-40K Average donation size: $78 (Median: $25) Average donation amount per org: ~$9,000/year Countries disbursed to: 110 countries Top Donor Countries: USA, Canada, UK, Australia, India, Singapore

5. What is the Girl Effect Challenge? Fund will be split evenly among 12 projects for one year 12 Finalists will benefit from the Girl Effect Fund for one year following the Challenge 6 Finalists determined by the # of unique donors received during the Challenge 6 Finalist chosen by the Girl Effect expert panel Girl Effect Fund About $250,000 was raised in 2010 $240,000 has already been raised in 2011

6. Girl Effect Participants– Don’t forget! Important Dates Project-posting deadline: October 12, 2011 Challenge Dates: October 15-November 15, 2011 Winners included in the Girl Effect Fund: December 1, 2011 - November 31, 2012 Your Challenge Project Organizations that are new to GlobalGiving: Projects will automatically go into the Challenge Current GlobalGiving partners: MUST EMAIL their project ID to girleffect@globalgiving.org by October 10th

7. Introduction to Project Entry (PE)

8. Your Project Page You have less than a minute to grab a donor’s attention! What to focus on: Photo Title Giving options Summary

9. Compelling Project Page Specific, action -oriented Close-up, high -resolution photo Tangible, realistic, varied Easy to understand, jargon-free, project specific

10. Title: Your introduction to donors No more than 50 characters including spaces Your title should answer: Who is your project impacting? What is the benefit? Where is the project?

11. Which of these projects would you support? Protect the environment Empower 500 rural women in Pakistan through entrepreneurship capacity for a more sustainable lifestyle Restore Eyesight to 500 Nepalese Villagers Send a Child to School in India for a Year ENDPO –economic development

12. Which of these projects would you support? Protect the environment Empower 500 rural women in Pakistan through entrepreneurship capacity for a more sustainable lifestyle Restore Eyesight to 500 Nepalese Villagers Send a Child to School in India for a Year ENDPO –economic development

13. Summary: Provide further detail The project summary should support the title and describe in 100 words or less: Who is being helped? What are you doing? Where are you doing it? How are you doing it?

14. Photos: Let donors visit your project Use photos that best illustrate your project, the community it serves, and the work you do.

15. Giving Options: Providing a reference point Donation options describe what a specific donation amount will provide. The KEY is to show the impact that each donation has, linking that donation to something tangible and meaningful Include donation options of all levels. Donation options must be at least $10

16. Life on GlobalGiving Editing and adding new projects Quarterly Reporting Ranking Disbursement Always Open! Email us: girleffect@globalgiving.org One on one calls Blog: http://tools.blog.globalgiving.org/

17. Questions? Oct 6: Fundraising Webinar Oct 12: Project submission deadline Oct 15: Challenge begins! girleffect@globalgiving.org