GlobalGiving's Online Fundraising Workshop Presentation in Tel Aviv
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![Agenda
• Welcome and Introductions
• About GlobalGiving
– Trends in giving
– How does it work?
• Online fundraising for non-profit organizations
– Trends in giving
– Expanding networks and deepening donor relationships
– Communications: Some best practices
– Building an online fundraising strategy
• Break [10 mins]
• Eric Goldberg, The Ariela Foundation
• Joining GlobalGiving
– Why GlobalGiving?
– Due Diligence
– Global Open Challenge 2](data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7)
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GlobalGiving's Online Fundraising Workshop Presentation in Tel Aviv
- 1. Online fundraising workshop Tel Aviv, Israel || July 3, 2012 Manmeet Mehta & Sonja Lehner, GlobalGiving
- 2. Agenda • Welcome and Introductions • About GlobalGiving – Trends in giving – How does it work? • Online fundraising for non-profit organizations – Trends in giving – Expanding networks and deepening donor relationships – Communications: Some best practices – Building an online fundraising strategy • Break [10 mins] • Eric Goldberg, The Ariela Foundation • Joining GlobalGiving – Why GlobalGiving? – Due Diligence – Global Open Challenge 2
- 4. So, social media huh?
- 5. this isn’t the story
- 6. this is
- 8. technology doesn’t make us social
- 9. mostly true
- 10. human nature doesn’t change human behavior does
- 11. it influences our behaviors
- 12. we build a personal brand Source: David Armano
- 13. our social circles expand Source: David Armano
- 14. relying on traditional institutions Source: David Armano
- 15. relying on each other You Your networks Source: David Armano
- 20. What are your Who do you goals? want to talk to? How do you What do you want to want to say? communicate? How do you know that you have succeeded?
- 21. Spend time with your closest friends, and trust them to connect with their friends for you. 5-10 people
- 22. Mom Dad Mom Best Friend Cousin Dad Co-worker Classmate Pastor Best Friend Neighbor Volunteer Donor Cousin Mom Dad Best Friend Co-worker Your Cousin Co-worker network: Classmate Classmate 10 Pastor Neighbor Pastor Volunteer Donor Mom Neighbor Dad Best Friend Cousin Volunteer Co-worker Classmate Pastor Donor Neighbor Volunteer Donor
- 23. 5 core staff About 1600 people involved to get >50 donations in 1 month
- 24. Practical tool: LinkedIn Inmaps
- 26. This answers the ‘who’ question, but.. • What are we saying to these networks? • What is the best way to communicate these stories? • What is the best way to engage and inspire to action?
- 27. Working for engagement Awareness Engagement Donation
- 28. tell a true story That your audience can identify with
- 30. Things to talk about? • News • Pictures, Videos • Beneficiary Stories • Articles about Your Organization and/or Staff • Articles about Your Cause • Feedback (good and bad) • Questions for Your Network • Partner News • Volunteer Opportunities • Job openings
- 31. donor email fundraisers website social offline media events
- 32. What are your Who do you goals? want to talk to? How do you What do you want to want to say? communicate? How do you know that you have succeeded?
- 34. • International donations • Corporate partnerships • Matching grants • Mobile giving campaigns GlobalGiving • Marketing campaigns community • Personalized Donor members Management can access • New Donors • Fundraising and capacity building training • Credibility/Recognition • UK and US Charitable Status
- 36. Joining GlobalGiving Due How to join Open Diligence GlobalGiving Challenge process
- 38. Due Diligence – Key documents • Certificate of Registration • Organizational Documents • How is your organization run? • Dissolution Clause • Financial Statements • Be detailed! • List of Board and Staff members • Text document only • Program documents • What are your programs? How do they work?
- 39. Global Open Challenges • To secure a long term spot on GlobalGiving, all organizations submit one project and raise at least $4000 from at least 50 people. • Bonus grants: $18,000+ • GG community members can access benefits: www.globalgiving.org/non-profits/features-and- benefits/ • In the April 2012 Open Challenge, 330 organizations raised $739,000
- 40. Identify. Communicate. Grow Caravan to Class • Founded 2010 in Sausalito, CA • Participated in the December 2011 Global Open Challenge to secure a permanent spot on GlobalGiving What they did • Every channel engaged • Made it fun. • Said “thank you” very frequently.
- 41. • International donations • Corporate partnerships • Matching grants • Mobile giving campaigns GlobalGiving • Marketing campaigns community • Personalized Donor members Management can access…. • New Donors • Fundraising and capacity building training • Credibility/Recognition • UK and US Charitable Status
- 42. Other Key Tactics • Start slow • Choose one or two networks • Make someone responsible • Be a good partner • Start conversations, make friends • Don’t ask for money too soon • Have a timeline for your campaign • Create a sense of urgency
- 44. Resources • Social Media Revolution • NameChk – find out if your org name is registered • Social Media ROI – how to justify what you’re doing • Facebook Page Best Practices – by Zoetica • So you want a Facebook Fanpage for your Nonprofit? – by Beth Kanter • How Charities are Finding the Good with Facebook Fanpages (case studies) • Facebook Bestpractices for Nonprofits (beyond the basics) • 26 Slideshares on Social Media for Nonprofits • 10 Facebook resources for nonprofits • Social Media Starter Kit – by AARP • Mashable’s Social Media Page
- 45. Thank You! Manmeet Mehta Sonja Lehner Sr. Program Manager Program Associate GlobalGiving Foundation GlobalGiving Foundation 001-202-232-5784 001-202-232-5784 mmehta@globalgiving.org slehner@globalgiving.org @manmeetmehta (twitter) @globalgiving (twitter) @globalgiving
Notas del editor
- What is GlobalGiving?A website that helps organizations raise money to help their communities.We offer organizations a unique set of online tools, strategic support, and the opportunity to connect with our vast network of individual donors and corporate sponsors.
- Get your cell phones ready and handy if you’re in the US and you want to try it yourself!
- Get your cell phones ready and handy if you’re in the US and you want to try it yourself!
- Get your cell phones ready and handy if you’re in the US and you want to try it yourself!