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Vietnam part 1
- 1. Online fundraising workshop Ho Chi Minh City|| April 4, 2012
- 4. Our Mission: Build an efficient, open, thriving marketplace that connects people who have community- and world-changing ideas with people who can support them. 4
- 5. • International donations • Corporate partnerships • Matching grants • Marketing campaigns GlobalGiving • Donor Management Value • New Donors Proposition • Fundraising and capacity building training • Credibility/Recognition • UK and US Charitable Status
- 6. GlobalGiving Today Overall donations made through GG to date: $80.6 mn Overall donations made through GG in 2011: $30.1 mn Number of donors to date: 237,246 Projects receiving funding: 5,014 Number of visitors who visit GG.org each week: 30- 40K Average donation amount per org: ~$9,000/year (Median: $2,400) Countries disbursed to: 120 countries Top Donor Countries: USA, Canada, UK, Australia, India, Singapore Average donation size: $78 (Median: $25)
- 8. Itinerary • Online Fundraising: Breakdown • Networking • Building an Online Fundraising Strategy • Joining the Global Giving Community – Why Global Giving – Our Application Process • Is GG for you?
- 10. What brought you here today? What do you hope to get out of the workshop? How familiar are you with online fundraising? What are your organization’s largest sources of income?
- 12. Trends in Online Giving 2011
- 13. technology doesn’t make us social
- 14. it influences our behaviors
- 16. Step 1: Identify Your Network Your direct contacts The contacts of your contacts People you have never met/contacts of contacts’ contacts/only via onilne Source: David Armano
- 17. Activity Let’s create a network tree… who is your direct network and who do you want to reach? Come up with a number of how many people can you reach!
- 18. Your Existing Network •Donors •Volunteers and co-workers •Beneficiaries •Community members •Local business leaders •Local media •Friends and family!
- 19. Step 2: Building your Organization’s Network • Host volunteers • Join local non-profit associations • Take advantage of networking opportunities • Organize awareness/fundraiser parties • Social Media • Get creative!
- 20. Why do people give?
- 22. • Desire to share the difficulties of others • Positive feeling it provides • Following the example of neighbors Source Vietnam Asia Pacific Economic Center – The Asia Foundation “Philanthropy in Vietnam”
- 23. Source Vietnam Asia Pacific Economic Center – The Asia Foundation “Philanthropy in Vietnam”
- 24. Building network: Create Advocates • Make your network work for you! • Get people excited • Engage your audience • Facilitate a personal connection to your cause!
- 26. Maintain and Nurture…Like any good relationship! You Your networks Source: David Armano
- 27. Step 3: Identifying your method
- 28. What is social media? What do you use social media for? What types of social media does your organization use?
- 29. Your supporters will author their own messages some success greater potential
- 32. >500 million Facebook users 50% of users login daily Most users have 130 friends The average user is connected to 60 groups, events, or causes
- 33. 26 million Twitter users
- 34. About 11 million Pinterest users
- 35. Social Media in Vietnam • 70.3% American companies using FACEBOOK, 58% using LinkedIn, 40% using Twitter, 26.8% using Youtube for business (Source: MCI - Circle Merchant Confidence index April 2011) • Only 0.4% Vietnam companies using FACEBOOK, 0.07% using Youtube, Only 0.2% using LinkedIn, Twitter, and Other Vietnam SN for business Source:www.vietseo.vn
- 36. Step 4: Driving Engagement with networks (new and old) Working for Engagement Awareness Engagement Donation
- 37. Engagement = Conversation Conversation is about give and take in all social platforms.
- 38. Social media… 1. Why would anyone want to listen to us on any social network? 2. How can we deliver value, experience or content worth sharing? 3. Why should people want to stay connected to us over time? Why should they come back? 4. Why should they choose to ask others to share our content? 5. Why would they invest their time and express loyalty in their networks?
- 39. Try it Out… Creating a compelling message Your boss has asked you to post about today’s GlobalGiving workshop on your nonprofit’s online platform. Decide: •who is your audience? •what is your key message? •what is your organization’s personality? •what do you want them to do as a result of the message (tell them!)