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What is Strategic Management?  Video summary of Chapter 1 ©   Copyright Richard Lynch 2009. All rights reserved
What is strategic management? ,[object Object],[object Object],[object Object],[object Object]
What is strategic  management ? But both the environment and the organisation are constantly changing: called  strategy dynamics Environment Environment Environment Environment Organisation’s resources  New strategies for such areas as people, finance, brands, networks Opportunity:  growing economy Threat : competitive activity Opportunity : new customers Threat : new technology allows new suppliers into the market See  Lynch, Chapter 5 for more on strategy dynamics
Why is strategic management important?-1 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Why is strategic management important?-2 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Three core areas of strategic management ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Prescriptive model of business strategy Environment Resources Purpose Options Options Options Choice Implement Perhaps more options... The  prescriptive  strategy process - see Lynch, Ch 1
Emergent model of business strategy Environment Resources Purpose Strategy development and implementation Keypoint : creative, experimental, more difficult to describe but  essential See: Lynch, Chapters 7 and 11 The emergent strategy process –  based on Quinn 1990, Senge 1990, Argyris 1977, Mintzberg 1987 and  others

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Strat Man 5th Ed Ch1 Slctd Slides

  • 1. What is Strategic Management? Video summary of Chapter 1 © Copyright Richard Lynch 2009. All rights reserved
  • 2.
  • 3. What is strategic management ? But both the environment and the organisation are constantly changing: called strategy dynamics Environment Environment Environment Environment Organisation’s resources New strategies for such areas as people, finance, brands, networks Opportunity: growing economy Threat : competitive activity Opportunity : new customers Threat : new technology allows new suppliers into the market See Lynch, Chapter 5 for more on strategy dynamics
  • 4.
  • 5.
  • 6.
  • 7. Prescriptive model of business strategy Environment Resources Purpose Options Options Options Choice Implement Perhaps more options... The prescriptive strategy process - see Lynch, Ch 1
  • 8. Emergent model of business strategy Environment Resources Purpose Strategy development and implementation Keypoint : creative, experimental, more difficult to describe but essential See: Lynch, Chapters 7 and 11 The emergent strategy process – based on Quinn 1990, Senge 1990, Argyris 1977, Mintzberg 1987 and others