Projecting a consistent global web presence is a challenge for marketing organizations. Some lack the resources to keep their brand and content accurate and compelling in multiple markets. Others fall into the trap of assuming that a word-for-word translation of the home market website will be as effective in other parts of the world. And some give their local offices the freedom to create their own online presence, which results in confusion about the company’s business and its brand. Without a unified strategy that combines globalization best practices with specific branding and technology requirements, companies risk customer alienation and a diluted identity.

1. SOLUTION BRIEF
Web Globalization: Full Service Website
Adaptation For All Your Markets
Provide highly relevant content and
consistent branding with Web Globalization Services
HOW GLOBAL IS
“ We struggle to
balance our corporate “ Ourtocustomers
want interact
messaging and with our website in
YOUR WEBSITE? branding standards their own language,
with the context and even when they are
+ How easy is it for visitors to select their culture of local comfortable using
language choice on your site? markets.
” another language.
”
+ Is the language selector hidden or
below the fold?
+ Are you supporting the right number of
languages? “ We’re lacking a
well-defined global “ We are overwhelmed
by the coordination,
website development
+ Are you accounting for text expansion planning, and
process, so our local
or shrinkage due to translation? resources we need
offices create their own
to adapt our web
versions, leaving us
+ Does your website account for cultural with wildly divergent
presence for all our
perceptions of imagery and color?
form and content.
”
markets.
”
+ Are you using a global design
template?
Projecting a consistent global web presence is a challenge for
marketing organizations. Some lack the resources to keep their brand
and content accurate and compelling in multiple markets. Others fall
into the trap of assuming that a word-for-word translation of the home
market website will be as effective in other parts of the world. And
some give their local offices the freedom to create their own online
presence, which results in confusion about the company’s business
and its brand. Without a unified strategy that combines globalization
best practices with specific branding and technology requirements,
companies risk customer alienation and a diluted identity.
© 2011 Lionbridge globalmarketingops.com/contact

2. SOLUTION BRIEF
ENSURE A CONSISTENT
GLOBAL WEB PRESENCE
Managing the globalization effort requires a centrally-managed SOLUTION
program that brings together corporate and in-country representatives
to agree on goals for each country and establish common metrics and
HIGHLIGHTS
delivery timetables. + Localization and adaptation of online
and interactive content
Lionbridge Web Globalization gives you the ability to deliver relevant,
consistent web content anywhere in the world. Our program includes
+ Style guide creation, terminology
localization and adaptation of static and interactive web content,
management, translation memory
style guide creation, terminology management, translation memory
management, optimization of machine
management, and optimization of machine translation output. We
maintain state-of-the-art publishing and production capabilities in all translated output
of our global delivery centers and our global resources include full-
time translators, sector-specific in-country agencies, independent + Technical support for global website
subject matter experts, and in-house audio and video production enablement
professionals.
+ Connectivity to multilingual web
LOCAL RELEVANCY WITH content management systems (WCMS)
A STRONG GLOBAL BRAND
Our flexible, well-structured methodology provides you with the quality
of in-country translation with the efficiency of a unified, centrally-
managed process so your messaging is relevant for every customer.
We facilitate communication, collaboration, and best practices across
all of your operations and ours, so you receive the highest quality
output in all languages.
Our clients count on us for:
GET
+ Messaging that’s undiluted by the localization process
+ Content that resonates with its intended audience while STARTED
maintaining its messaging goal Ensure your website provides the best
+ Strong uniform branding with regional flexibility for local online experience for your global customers.
marketing Contact us to learn more about our web
globalization services.
Our trusted teams have deep, hands-on experience adapting website
content for markets around the world, with an excellent track record of globalmarketingops.com/contact
delivering quality projects on time and on message.
© 2011 Lionbridge globalmarketingops.com/contact