AGENDA Online panel research goes mobile: A first look 1. Panel – A quick intro 2. Why mobile panel? 3. A first look 4. Q & A

1. ONLINE PANEL RESEARCH
GOES MOBILE:
A FIRST LOOK
SVEN SCHERRER
MRC 2010 // London (UK) // March 8, 2010.

2. AGENDA 2
Online panel research goes mobile: A first look
1. Panel – A quick intro
2. Why mobile panel?
3. A first look
4. Q & A

3. PANEL – A QUICK INTRO
„Panel
„Panel“ - a group of individuals that are interviewed at regular time intervals
intervals.
Classic panel study
Online (Access) Panel
Online customer Panel

4. PANEL – A QUICK INTRO II
Panelmanagement Data & Quality
checks
Communication
Panelwebsite
Sampling
Recruiting
Incentives Surveys

5. AGENDA 5
Online panel research goes mobile: A first look
1. Panel – A quick intro
2. Why mobile panel?
3. A first look
4. Q & A

6. MOBILE PANEL – GOOD REASONS
Changing markets
markets.
Technology is ready.
Reach all your audiences.
Instantaneous feedback.
In-the-moment feedback.
New avenues for event evaluation customer satisfaction surveys and ad
evaluation,
testing.
New data sources.

7. AGENDA 7
Online panel research goes mobile: A first look
1. Panel – A quick intro
2. Why mobile panel?
3. A first look
4. Q & A

8. MOBILE PANEL 8
WELCOME

9. MOBILE PANEL 9
HOMEPAGE

10. MOBILE PANEL 10
REGISTRATION FORM

11. MOBILE PANEL 11
HOMEPAGE

12. MOBILE PANEL 12
ABOUT US

13. MOBILE PANEL 13
HOMEPAGE

14. MOBILE PANEL 14
PRIVACY POLICY

15. MOBILE PANEL 15
HOMEPAGE

16. MOBILE PANEL 16
LOGIN FORM

17. MOBILE PANEL 17
PERSONAL VIEW

18. MOBILE PANEL 18
MY SURVEYS

19. MOBILE PANEL 19
SURVEY VIEW: STARTPAGE

20. MOBILE PANEL 20
SURVEY VIEW: SINGLE
RESPONSE QUESTION
TYPE

21. MOBILE PANEL 21
SURVEY VIEW: MULTI
RESPONSE QUESTION TYPE

22. MOBILE PANEL 22
SURVEY VIEW: SINGLE
RESPONSE QUESTION
TYPE

23. MOBILE PANEL 23
SURVEY VIEW: DROP-
DOWN QUESTION TYPE

24. MOBILE PANEL 24
SURVEY VIEW: ENDING PAGE

25. MOBILE PANEL 25
PERSONAL VIEW

26. MOBILE PANEL 26
MY INCENTIVES

27. MOBILE PANEL 27
MY INCENTIVES

28. MOBILE PANEL 28
MY INCENTIVES

29. MOBILE PANEL 29
PERSONAL VIEW

30. MOBILE PANEL 30
HOMEPAGE

31. AGENDA 31
Online panel research goes mobile: A first look
1. Panel – A quick intro
2. Why mobile panel?
3. A first look
4. Q & A

32. QUESTIONS ?

33. THANK YOU
for your attention!
sven.scherrer@globalpark.com

34. ABOUT US Globalpark provides panel, community and survey software that enables organizations to manage
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