SlideShare una empresa de Scribd logo
1 de 27
Descargar para leer sin conexión
NEW MEDIA STRATEGIES FOR NONPROFITS,[object Object],Gloria M. Boone, Ph.D.,[object Object],Professor, Communication & Journalism,[object Object],Suffolk University- gboone@suffolk.edu,[object Object],Infoacrs.com- http://infoacrs.com,[object Object],http://infoacrs.com/newmedianonprofits.pdf,[object Object],APRIL 17, 2009CAPE COD COMMUNITY COLLEGETILDEN ARTS CENTER,[object Object]
Generations Online in 2009 - Sydney Jones & Susannah Fox,[object Object],2,[object Object],Gloria Boone, New Media Strategies for Nonprofits, 2009,[object Object]
 Social Media,[object Object],Audience is targeted,[object Object],Participation increased,[object Object],Easy to use,[object Object],Low cost,[object Object],Outreach to clients,[object Object],Compete for revenue,[object Object],3,[object Object],Gloria Boone, New Media Strategies for Nonprofits, 2009,[object Object]
YOU ARE THE MEDIA,[object Object],4,[object Object],Gloria Boone, New Media Strategies for Nonprofits, 2009,[object Object]
Demographics of Social Media 2009,[object Object],5,[object Object],Gloria Boone, New Media Strategies for Nonprofits, 2009,[object Object]
6,[object Object],Gloria Boone, New Media Strategies for Nonprofits, 2009,[object Object]
Friends & Organize Events,[object Object],89% use social media to stay in touch with friends,[object Object],43% use social media to organize with others for an event, issue or cause,[object Object],7,[object Object],Gloria Boone, New Media Strategies for Nonprofits, 2009,[object Object]
Nonprofit,[object Object],1.4 million  nonprofit organizations,[object Object],Private giving reached $295 billion,[object Object],61.2 million people volunteered,[object Object],9.7 percent of jobs are in nonprofits,[object Object],http://www.urban.org/publications/901164.html,[object Object],8,[object Object],Gloria Boone, New Media Strategies for Nonprofits, 2009,[object Object]
9,[object Object],Gloria Boone, New Media Strategies for Nonprofits, 2009,[object Object]
10,[object Object],Gloria Boone, New Media Strategies for Nonprofits, 2009,[object Object]
11,[object Object],Gloria Boone, New Media Strategies for Nonprofits, 2009,[object Object]
Blog,[object Object],11% of Americans have created a blog,[object Object],28% of teens have created a blog,[object Object],32% of American read blogs often,[object Object],12,[object Object],Gloria Boone, New Media Strategies for Nonprofits, 2009,[object Object]
13,[object Object],Gloria Boone, New Media Strategies for Nonprofits, 2009,[object Object]
14,[object Object],Gloria Boone, New Media Strategies for Nonprofits, 2009,[object Object]
Facebook,[object Object],83 million Americans,[object Object],22% of adults have a Facebook profile,[object Object],55% female,[object Object],More affluent, more college grads,[object Object],One of the fastest growing sites for women 55+,[object Object],70% of users are outside of U.S.,[object Object],15,[object Object],Gloria Boone, New Media Strategies for Nonprofits, 2009,[object Object]
16,[object Object],Gloria Boone, New Media Strategies for Nonprofits, 2009,[object Object]
MySpace,[object Object],65 million users,[object Object],50% of adults have a MySpace profile,[object Object],58% female,[object Object],Teens and young adults, fewer college grads, less affluent,[object Object],17,[object Object],Gloria Boone, New Media Strategies for Nonprofits, 2009,[object Object]
18,[object Object],Gloria Boone, New Media Strategies for Nonprofits, 2009,[object Object]
19,[object Object],Gloria Boone, New Media Strategies for Nonprofits, 2009,[object Object]
20,[object Object],Gloria Boone, New Media Strategies for Nonprofits, 2009,[object Object]
21,[object Object],Gloria Boone, New Media Strategies for Nonprofits, 2009,[object Object]
LinkedIn,[object Object],11.8 million Americans,[object Object],6% of adults have a LinkedIn profile,[object Object],57% male,[object Object],Medium age is 40,[object Object],Affluent,[object Object],College and graduate school,[object Object],22,[object Object],Gloria Boone, New Media Strategies for Nonprofits, 2009,[object Object]
23,[object Object],Gloria Boone, New Media Strategies for Nonprofits, 2009,[object Object]
Twitter ,[object Object],Real time short messages ,[object Object],140 characters,[object Object],15 million users,[object Object],One of the fastest growing sites,[object Object],Tech users,[object Object],More Mobile user,[object Object],Medium age is 31,[object Object],24,[object Object],Gloria Boone, New Media Strategies for Nonprofits, 2009,[object Object]
25,[object Object],Gloria Boone, New Media Strategies for Nonprofits, 2009,[object Object]
Action Plan,[object Object],Start with a website ,[object Object],Know your audience,[object Object],Clear message,[object Object],Contact,[object Object],Contribute,[object Object],Use Images,[object Object],Add social media,[object Object],User generated content to add passion,[object Object],Build trust,[object Object],26,[object Object],Gloria Boone, New Media Strategies for Nonprofits, 2009,[object Object]
Resources & References,[object Object],Cohen, L. (2009, March 19). 26 Charities and Non-Profits on Twitter,[object Object],Jones, S. & Fox, S. (2009, January 28). Generations Online in 2009,[object Object],Lenhart,  A. (2009, January 14). Adults and Social Network Websites,[object Object],Lenhart,  A. & Fox, S. (2009, Feb. 12). Twitter and Facebook Updating,[object Object],Wing K.T. & Pollak T. H. & Blackwood A. (2008). The Nonprofit Almanac 2008, Urban Institute Press ,[object Object],27,[object Object],Gloria Boone, New Media Strategies for Nonprofits, 2009,[object Object]

Más contenido relacionado

La actualidad más candente

Ausvotes 2
Ausvotes 2Ausvotes 2
Ausvotes 2alexanc2
 
Social Media and Politics - Trend Report II
Social Media and Politics - Trend Report IISocial Media and Politics - Trend Report II
Social Media and Politics - Trend Report IIVince Carr
 
Social and Digital Media for Wisconsin Counties Association
Social and Digital Media for Wisconsin Counties AssociationSocial and Digital Media for Wisconsin Counties Association
Social and Digital Media for Wisconsin Counties AssociationDon Stanley
 
Three Digital Revolutions
Three Digital RevolutionsThree Digital Revolutions
Three Digital RevolutionsKDMC
 
Social Media for Local Government
Social Media for Local GovernmentSocial Media for Local Government
Social Media for Local GovernmentEarthsite
 
Social Media for Schools Districts - Best Practices Muskegon Area ISD
Social Media for Schools Districts - Best Practices Muskegon Area ISDSocial Media for Schools Districts - Best Practices Muskegon Area ISD
Social Media for Schools Districts - Best Practices Muskegon Area ISDAndy Mann
 
Social Media 2009 - Pummill Marketing
Social Media 2009 - Pummill MarketingSocial Media 2009 - Pummill Marketing
Social Media 2009 - Pummill MarketingJason Pummill
 

La actualidad más candente (12)

Ausvotes 2
Ausvotes 2Ausvotes 2
Ausvotes 2
 
Creating a Fierce Social Media Mix by KZS
Creating a Fierce Social Media Mix by KZSCreating a Fierce Social Media Mix by KZS
Creating a Fierce Social Media Mix by KZS
 
New media &bangladesh
New media &bangladeshNew media &bangladesh
New media &bangladesh
 
Social Media and Politics - Trend Report II
Social Media and Politics - Trend Report IISocial Media and Politics - Trend Report II
Social Media and Politics - Trend Report II
 
Social and Digital Media for Wisconsin Counties Association
Social and Digital Media for Wisconsin Counties AssociationSocial and Digital Media for Wisconsin Counties Association
Social and Digital Media for Wisconsin Counties Association
 
Three Digital Revolutions
Three Digital RevolutionsThree Digital Revolutions
Three Digital Revolutions
 
Social Media for Local Government
Social Media for Local GovernmentSocial Media for Local Government
Social Media for Local Government
 
3.18.14
3.18.143.18.14
3.18.14
 
Why facebook?
Why facebook?Why facebook?
Why facebook?
 
Social Media for Schools Districts - Best Practices Muskegon Area ISD
Social Media for Schools Districts - Best Practices Muskegon Area ISDSocial Media for Schools Districts - Best Practices Muskegon Area ISD
Social Media for Schools Districts - Best Practices Muskegon Area ISD
 
Ansolo
AnsoloAnsolo
Ansolo
 
Social Media 2009 - Pummill Marketing
Social Media 2009 - Pummill MarketingSocial Media 2009 - Pummill Marketing
Social Media 2009 - Pummill Marketing
 

Similar a New Media Strategies For Nonprofits

Social Venture Network Conference 2009 Social Media
Social Venture Network Conference 2009 Social MediaSocial Venture Network Conference 2009 Social Media
Social Venture Network Conference 2009 Social Mediacherylcontee
 
Leveraging Digital Marketing for Young Adults
Leveraging Digital Marketing for Young AdultsLeveraging Digital Marketing for Young Adults
Leveraging Digital Marketing for Young AdultsRoar Media
 
Social Media: What Do We Know? What Should We Do?
Social Media: What Do We Know? What Should We Do?Social Media: What Do We Know? What Should We Do?
Social Media: What Do We Know? What Should We Do?guest769d30
 
Social Media: What Do We Know? What Should We Do?
Social Media: What Do We Know? What Should We Do?Social Media: What Do We Know? What Should We Do?
Social Media: What Do We Know? What Should We Do?Lipman Hearne Inc.
 
Rachels network deck v2 10 22-12
Rachels network deck v2 10 22-12Rachels network deck v2 10 22-12
Rachels network deck v2 10 22-12Nicole Lampe
 
Socialmediamkting Webinar Cheryl Contee 120809
Socialmediamkting Webinar  Cheryl  Contee 120809Socialmediamkting Webinar  Cheryl  Contee 120809
Socialmediamkting Webinar Cheryl Contee 120809Margaret Stangl
 
Tma+Peritus Social Media for Business
Tma+Peritus Social Media for BusinessTma+Peritus Social Media for Business
Tma+Peritus Social Media for BusinessKathy Marks
 
2013: social media trends, metrics and benchmarks
2013: social media trends, metrics and benchmarks2013: social media trends, metrics and benchmarks
2013: social media trends, metrics and benchmarksSherrilynne Starkie
 
Gillian Cook & Shaad Hamid Social Media Presentation at Oxford Brookes Univer...
Gillian Cook & Shaad Hamid Social Media Presentation at Oxford Brookes Univer...Gillian Cook & Shaad Hamid Social Media Presentation at Oxford Brookes Univer...
Gillian Cook & Shaad Hamid Social Media Presentation at Oxford Brookes Univer...ShaadHamid
 
6 23-15 Social Media Etiquette for Professionals
6 23-15 Social Media Etiquette for Professionals6 23-15 Social Media Etiquette for Professionals
6 23-15 Social Media Etiquette for ProfessionalsNikki Sunstrum
 
Social Media and Higher Education
Social Media and Higher EducationSocial Media and Higher Education
Social Media and Higher EducationStone Ward
 
Impact of Social Media
Impact of Social MediaImpact of Social Media
Impact of Social MediaZachLeeper
 
Digital marketing to the rural sector 2
Digital marketing to the rural sector 2Digital marketing to the rural sector 2
Digital marketing to the rural sector 2Brent Williams
 
How obama won the social media battle in the 2012 presidential campaign
How obama won the social media battle in the 2012 presidential campaignHow obama won the social media battle in the 2012 presidential campaign
How obama won the social media battle in the 2012 presidential campaignAlyssa Louise Lozanes
 
Social Media and e-Governance in the Philippines
Social Media and e-Governance in the PhilippinesSocial Media and e-Governance in the Philippines
Social Media and e-Governance in the PhilippinesLoudWhistle Inc
 
Social media its a (r)evolution
Social media  its a (r)evolutionSocial media  its a (r)evolution
Social media its a (r)evolutionClinton Liederman
 
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media Tracker
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media TrackerWave 3 - When Did We Start Trusting Strangers | UM | Social Media Tracker
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media TrackerUM Wave
 

Similar a New Media Strategies For Nonprofits (20)

Social Venture Network Conference 2009 Social Media
Social Venture Network Conference 2009 Social MediaSocial Venture Network Conference 2009 Social Media
Social Venture Network Conference 2009 Social Media
 
Leveraging Digital Marketing for Young Adults
Leveraging Digital Marketing for Young AdultsLeveraging Digital Marketing for Young Adults
Leveraging Digital Marketing for Young Adults
 
Social Media: What Do We Know? What Should We Do?
Social Media: What Do We Know? What Should We Do?Social Media: What Do We Know? What Should We Do?
Social Media: What Do We Know? What Should We Do?
 
Social Media: What Do We Know? What Should We Do?
Social Media: What Do We Know? What Should We Do?Social Media: What Do We Know? What Should We Do?
Social Media: What Do We Know? What Should We Do?
 
Rachels network deck v2 10 22-12
Rachels network deck v2 10 22-12Rachels network deck v2 10 22-12
Rachels network deck v2 10 22-12
 
Socialmediamkting Webinar Cheryl Contee 120809
Socialmediamkting Webinar  Cheryl  Contee 120809Socialmediamkting Webinar  Cheryl  Contee 120809
Socialmediamkting Webinar Cheryl Contee 120809
 
Foodie cuties
Foodie cutiesFoodie cuties
Foodie cuties
 
Tma+Peritus Social Media for Business
Tma+Peritus Social Media for BusinessTma+Peritus Social Media for Business
Tma+Peritus Social Media for Business
 
Multimedia
MultimediaMultimedia
Multimedia
 
2013: social media trends, metrics and benchmarks
2013: social media trends, metrics and benchmarks2013: social media trends, metrics and benchmarks
2013: social media trends, metrics and benchmarks
 
The in Crowd
The in CrowdThe in Crowd
The in Crowd
 
Gillian Cook & Shaad Hamid Social Media Presentation at Oxford Brookes Univer...
Gillian Cook & Shaad Hamid Social Media Presentation at Oxford Brookes Univer...Gillian Cook & Shaad Hamid Social Media Presentation at Oxford Brookes Univer...
Gillian Cook & Shaad Hamid Social Media Presentation at Oxford Brookes Univer...
 
6 23-15 Social Media Etiquette for Professionals
6 23-15 Social Media Etiquette for Professionals6 23-15 Social Media Etiquette for Professionals
6 23-15 Social Media Etiquette for Professionals
 
Social Media and Higher Education
Social Media and Higher EducationSocial Media and Higher Education
Social Media and Higher Education
 
Impact of Social Media
Impact of Social MediaImpact of Social Media
Impact of Social Media
 
Digital marketing to the rural sector 2
Digital marketing to the rural sector 2Digital marketing to the rural sector 2
Digital marketing to the rural sector 2
 
How obama won the social media battle in the 2012 presidential campaign
How obama won the social media battle in the 2012 presidential campaignHow obama won the social media battle in the 2012 presidential campaign
How obama won the social media battle in the 2012 presidential campaign
 
Social Media and e-Governance in the Philippines
Social Media and e-Governance in the PhilippinesSocial Media and e-Governance in the Philippines
Social Media and e-Governance in the Philippines
 
Social media its a (r)evolution
Social media  its a (r)evolutionSocial media  its a (r)evolution
Social media its a (r)evolution
 
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media Tracker
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media TrackerWave 3 - When Did We Start Trusting Strangers | UM | Social Media Tracker
Wave 3 - When Did We Start Trusting Strangers | UM | Social Media Tracker
 

New Media Strategies For Nonprofits

  • 1.
  • 2.
  • 3.
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.