2. What is Social Media?

4. More that 1.5 million local businesses have active pages; 20-million people become “fans” every day

5. Twitter has 89 million monthly visitors to the site

6. 50 million “tweets” are sent every day

8. Are Seniors Using Social Media? One in four users age 65+ now use social media: 26% Usage among those 50-64 year olds: 47% (Source: Pew Internet Research)

9. Pew Internet Survey

11. Enhance online marketing

12. Extension of your brand

13. Leverage existing knowledge

14. Generate conversation

15. Build credibility

16. Provide insight

18. Blogs

24. Twitter updates posted on home page of web site

25. Recruiting via Twitter ExecJobsATL: Hiring a Executive Director (Administrator) at Sunrise SeniorLiving (Atlanta, GA) http://bit.ly/cf38Kj#jobs#shjobs discoverchefs: Chef Jobs - Food Service Director - Atria SeniorLiving Group - Kimberton, PA http://goo.gl/fb/GNEyRabout 6 hours ago from Google HRJobsDEN: Hiring a Sales Training Specialist at Emeritus SeniorLiving (Denver, CO) http://bit.ly/cNmGWJ#jobs#shjobsabout 7 hours ago from twitterfeed tmj_mia_cler: Brookdale SeniorLiving Inc. (BSL): Receptionist (Miami, FL) http://bit.ly/aTjLxK#Jobs#TweetMyJOBS2 days ago from API

27. “I can’t wait to send my parents there!”

28. “I can’t wait to send my parents there!” We look forward to welcoming your parents Patty! See you soon.

37. Is Social Media Working for Senior Living? Cedar Community West Bend, Wisconsin 1st Quarter of 2010 31% of Web visits directly from Facebook Average time on site: 6 ½ minutes

39. Establishes community/organization as a resource

45. Content should be transparent; no “marketing speak”

46. Share thoughts, ideas

47. Encourage conversation, be flexible

50. Seek to integrate social media with current marketing plans/help in “spreading the word”

51. Determine what social media tools can/should be used

52. Develop content guideline (editorial calendar)

53. Determine who is best to handle updates

54. Incorporate in crisis management plans

55. Consider Search Engine Optimization