3. 18 Million Strong! Every month in the U.S. alone. GO FISH is the first vertical advertising and media network focused on Kids, Tweens, and Teens.
4. We combine the broad reach and targeting of an ad network , with the unique programs and client focus of a direct publisher relationship, and the video content of a leading media company . GO FISH is the exclusive monetization partner for a select group of publishers who deliver cutting edge, high-quality online experiences and activities that brand advertisers value association with.
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6. “ De-portalization” has been an ongoing trend among young consumers. Dominant players quickly losing share to the collective majority. PAST Traffic is concentrated in “mountain peaks” PRESENT Smaller sites begin to form “foothills” of traffic NEAR FUTURE Traffic will be distributed amongst smaller “foothill” sites, rather than large portals. 49% 51% 70% 30% -30% +70%
7. Explosive Growth and Massive Market Opportunity We have identified 500 Properties that capture more than 75% of the 6-17 year old demo. Source: comScore Media Metrix, November 2007 *average imps/PV=2, average CPM=$7.50 148MM Unique Users 82.2BN Pageviews ~$1.2B revenue capacity* +16% +17% +49% 6-Yr CAGR Total Ad Spending against online categories of ‘Kids’, ‘Gaming’, ‘Community’ and ‘Music’ is projected to be $1.6BN+
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9. How do we reach Kids & Teens? We go where they go! GO FISH properties span all types of online experiences enjoyed by kids and teens cartoons virtual worlds massively multiplayer games edu-tainment sites casual games avatar-based social network art & creativity tools funny videos learning-based virtual world
10. Target Publisher Categories Celebrity Fashion / Dress-Up Movies / Entertainment Education Gaming Virtual Worlds Community
11. GoFish Network is the 3 rd largest in audience reach *Monthly Numbers; Source: comScore, GoFish Network sites and GoFish Networks, January 2008 Nickelodeon Includes: Nick Sites, NickJr Sites, The N, Neopets, AddictingGames, and Shockwave Top Properties in “Kids-Entertainment” and “Teen-Community” Categories Today Today in US Goal 18.2M UU* (#3) 580M+ Page Views #1
12. Publisher Progress One O&O Video Entertainment site November Today GOAL *Source: comScore Media Metrix (U.S.), GoFish Network sites and GoFish Networks, January 2008
13. Source: Nielsen//NetRatings Ad Relevance, September 2007 For the time period January 2006 through August 2007 15.2% Retail (esp. Toys) 15.0% Consumer Electronics, Software, & Telco 23.7% Consumer Packaged Goods 14.8% Entertainment 4 categories represent 70% of total spending Advertising Spent on Kids/Family Sites
14. Source: Nielsen//NetRatings Ad Relevance, September 2007 For the time period January 2006 through August 2007 GoFish has secured many of the biggest spenders against ‘Kids’ online 15.2% Retail (esp. Toys) 15.0% Consumer Electronics, Software, & Telco 23.7% Consumer Packaged Goods 14.8% Entertainment
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19. GoFish is ramping more than three times faster than Glam with a higher quality publisher network Month 27 2/08: $485MM valuation, $ 19.69 per US UU Month 14 12/06: $150MM valuation, $18.76 per US UU Source(s): Comscore Media Metrix, January 2007
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