The Egyptian Marketing Summit is a two-day conference organized by Nexus Training Solutions to bring together senior marketers. The summit will feature presentations from marketing experts Philip Kotler, Ramon Vullings, and Peter Fisk on topics including Marketing 3.0, business model innovation, and strategies for 21st century marketers. Attendees can choose between a standard pass for 2,495 EGP or a VIP pass for 4,495 EGP that includes additional perks like premier seating and a private dinner with Philip Kotler. Sponsorship opportunities are also available for companies to promote their brand and connect with marketing decision-makers.

1. EGYPTIAN
MARKETING
S U M M I T
PHILIP KOTLER
The Father of Modern Marketing
MARKETING 3.0
RAMON VULLINGS PETER FISK
27-28 MAY 2012 INTERCONTINENTAL CITYSTARS
ORGANIZED BY

2. fresh marketing
thinking starts here
The Egyptian Marketing Summit is THE place to generate the FRESH ideas
your brand needs to survive - especially in these turbulent times.
Join hundreds of other senior-level marketers for an oasis of fresh thinking
and inspiration across a wide range of exciting, timely, and relevant subjects
- including Innovation, Advertising, Communications Strategy, New Media,
Insights, Leadership, Creativity, Consumer/Customer Behavior, Trends, and
more.
benefits
of attending
Discover Marketing 3.0: Profitability, Returnability and Sustainability
Learn the human side of Marketing 3.0
Build sustainable vision to overcome your competitors
Improve your capacity to deal with major business challenges and opportu-
nities in turbulent times
Take the lead to initiate innovative thinking and creative marketing
Apply effective product differentiation and brand building
Experience direct and sustainable results from the very beginning!
who
should attend
This event is not only designed for commercial Heads of Marketing, Market-
ing Managers and Directors, but CEO’s, Managing Directors, General Manag-
ers, Consultants and Line Managers who hold a responsibility for the commu-
nications strategies of respective organisations. Marketing practitioners
from public spheres including universities, and government institutions will
also gain a huge sum of knowledge and practical tools from the speaker’s
new, yet unpublished ideas.

3. speaker’s bio R E G I S T E R
TODAY & SAVE
& talking points UP TO 1,500 EGP
VALID TILL 14 MAY 2012
A trio of world class marketing and innovation speakers, experts and best-selling authors give you an
unparalleled perspective on where marketing is, and where it’s headed
PHILIP RAMON PETER
KOTLER VULLINGS FISK
Philip Kotler is widely-acknowledged Ramon Vullings is a skilled action- Peter Fisk is an inspirational business
as the inventor of modern marketing advisor & facilitator for innovation author, consultant, entrepreneur, and
and the world’s foremost expert on processes, a passionate international bestselling author of Marketing
strategic marketing. His recent work public speaker and author of the Genius. He is described by Business
in evolving marketing strategy and management book ‘Creativity Today’ Strategy Review as “one of the best
practice to take in the internet, which provides insights and tools for new business thinkers.”
globalisation, new marketing forms a creative attitude, being enthusiastic
and technologies, from blogging to about making ideas happen, new He is founder and CEO of the Genius
viral marketing, places him at business models and concept enrich- Works, a CEO of The Chartered
Number 11 in the current Thinker’s ment and increasing organisation’s Institute of Marketing, MD of Brand
50, the list of the world’s top business innovative capacity. Finance, partner of The Foundation,
thinkers. and led the global marketing consult-
Ramon is chairman of the European ing practice of PA Consulting Group
The American Marketing Association Association for Creativity and Innova- and spent many years working with
described him as “the most influential tion. British Airways, Coca Cola, Marks &
marketer of all time.” Spencer, Microsoft, Virgin and
Vodafone.
MARKETING 3.0 BUSINESS MODEL WINNING AS A 21st
INNOVATION CENTURY MARKETER
Management and marketing in Why business model thinking is so Finding the big opportunities for
times of uncertainty and turbulence important growth in a time of change.
Reasons why traditional marketing The business models, that changing Refocusing your purpose and priori-
is becoming less and less effective structures of markets and business. ties in a downturn
Re-inventing marketing in your Understand the power of visual Redefining value for clients and
company thinking consumers
Why do we need two marketing Systematic approaches to Business Recovering faster to prepare for the
departments? Model Development new normal
Marketing Management as an Exploring new ways of innovating 50 strategies for successful market-
engine of growth your business model ing in a downturn
Involving customers in the creative Understanding new areas for The 5 new imperatives for building
process business model improvement and brands that inspire and engage
Understanding the difference innovation for your organisation people
between Marketing 1.0, 2.0, 3.0 The 10 new tools for better market-
How to persuade consumers to ing in a global, digital, social media
"love" your brand in relation to world.
competition

4. EXCLUSIVE DINNER
registration WITH PHILIP KOTLER
Enjoy a private dinner with
the marketing legend,
information Philip Kotler exclusive for
the 1st 75 VIP participants
VIP Pass Current Price 4,495 EGP *
Enhance your experience at the Event. Register for the VIP Pass and take advantage of the
following exclusive amenities and private events throughout the two days
Event Ticket Enhanced Networking Opportunities
Premier Seating - Enjoy a private lunch exclusive for the event VIPs
- Exclusive premier seating in the front rows of the ballroom Event Certificate
- Class Room Setup - A wood palette VIP certificate signed by the speakers
Free Book Original Price
- Marketing 3.0, Philip Kotler 6,495 EGP
Workbook Group Offer
- Receive a copy of the event materials 3+1= Four at the price of three
Meals
- Coffee breaks, refreshments and lunch are included
STANDARD Pass Current Price 2,495 EGP *
Event Ticket Event Certificate
Seating - Paper certificate signed by the speakers
- Class Room Setup Original Price
Workbook 3,995 EGP
- Receive a copy of the event materials Group Offer
Meals 3+1= Four at the price of three
- Coffee breaks, and refreshments are included
* This discounted price is valid for any registration before 13 May
EGYPTIAN re-imagine
MARKETING your marketing
S U M M I T mindset
sponsorship
opportunity
Egyptian Marketing Summit is an excellent promo- your key clients, network with high level decision-
tional opportunity. By using this full two-day event makers and demonstrate your business objec-
as a communication platform, you are certain to tives, please contact NEXUS Training Solutions on:
get your message across to key marketing +2011 232 66 738, or alternatively email:
decision-makers and business leaders. sponsorship@gotonexus.com.
For more information on how your organisation can
leverage this event to strengthen relationships with

5. NEXUS Training Solutions is a leading knowledge and skills provider with more than 12 years of experience for
the founders in the education and training industry. NEXUS is specialized in providing groundbreaking strategies
and proven technical expertise in both business functional areas and vertical markets – including management,
marketing, sales, leadership, finance and HR.
Founded mainly to serve the growing needs of the business executives using its research and thought leader-
ship capabilities to offer a diversified learning platforms including; conferences, seminars, open enrollment work-
shops, in company programs and trainings, and business publications
13 Abdelaziz Talaat Harb off Mohamed Elmekarif St.,
Suite 6, Nasr City, Cairo
T: +20 (0) 2 22728049
M: +20 (0) 11 232 66 737/8
E: info@gotonexus.com
W: www.gotonexus.com