3. 1970: McDonald’s celebrates its 15th anniversary and its 12-year partnership with
Cooper & Golin. It was during the early 70’s that Al and Ray Kroc developed the concept
of the TrustBank.
4. 1971: Al commissions Norman Rockwell to paint the McDonald’s annual report cover art.
6. 1977: Golin Communications creates the first corporate sponsorship of a national telethon
by signing on with Jerry Lewis and his annual muscular dystrophy telethon.
7. 1992: To salute the man who helped make community services part of the McDonald’s
way of life, McDonald’s establishes the “Al Golin TrustBank Award” and makes Al the first
recipient. It is to be given annually to one of McDonald’s worldwide public relations firms
that best reflects Al’s commitment to community service.