CFO services, when is it necessary to hire CFO services? CFO's are great if you're growing fast, have a lot of employees, offer complex product lines and are growing quickly. For more information visit GoodAccountants.com at http://www.goodaccountants.com/cfo-services

1. 4/24/2014 AppNexus Gets a New CFO, Using CFO Services to reach IPO Goals.
http://www.goodaccountants.com/blog/2014/04/appnexus-gets-a-new-cfo-cfo-services/ 1/2
AppNexus Gets a New CFO, Using CFO Services to reach IPO
Goals.
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Business Insider reports that AppNexus has made another step making it appear as if the company is
getting ready for an IPO. They recently hired Jonathan Hsu as the new CFO/COO. Hsu has been an
investment banker at JP Morgan, but more notably had been the CFO/COO and CEO of 24/7 Media while
it was a public company and led it through its $649 million acquisition by WPP Group in 2007.
As a CFO has the ability to make a significant difference in whether or not a business can be taken to the
next level, utilizing CFO services can be essential for its financial health and overall success, no matter
what size the company is.
A smaller business typically has different needs than a large corporation, with the CFO often responsible
for a wider range of tasks. Utilizing a professional firm like GoodAccountants.com that is able to deliver
CFO services for small and mid-size companies as well as oversee their financial situations which can
become more complex as they grow, can be extremely beneficial. While a smaller company may not have
enough room on the payroll to hire a fulltime CFO, CFO services can be utilized as an effective strategy for
making both long-term and day-to-day decisions without having to go over budget.
In the long run, taking advantage of these services can actually pay for itself by increasing the bottom line
over time. The CFO can help devise revenue increasing strategies, enhance profitability and cash flow in
addition to keeping track of day-to-day financial operations and working on a number of financial projects

2. 4/24/2014 AppNexus Gets a New CFO, Using CFO Services to reach IPO Goals.
http://www.goodaccountants.com/blog/2014/04/appnexus-gets-a-new-cfo-cfo-services/ 2/2
and tasks.
Without appropriate financial control, a business is destined to fail. A professional, qualified CFO can take
an in-depth, critical look at the business to identify where cash is coming in and going out. A strategy can
then be designed to ensure that the company doesn’t run out of cash by plugging leaks, and allow more
cash flow to come in.
Even by engaging a CFO just on a part time basis, the commitment reveals to others that you are serious
about your business and its future. It shows vision, good judgment, and that you are confident in your
organization. It helps to raise your credibility, and the impression of investors, suppliers and customers,
giving stakeholders greater confidence in dealing with your company.