Digital Shopper Marketing, Interactive Kiosk, Retail,

1. © GOOD DEAL 2013 - CONFIDENCIAL
THE COUPONS
MACHINE

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PROVEN FACTS

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Grocery stores with
The Coupons Machine can
increase monthly sales up to
10.000€

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25%
of shoppers use The
Coupons Machine on
average.

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The Coupons Machine
redemption rate vs
coupons at till
x4

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THE COUPONS MACHINE

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My wallet is full of coupons!
I don’t like carrying them all time!
I usually forget my coupons at home,
lose them or they’ve just expired!
Coupons at till are not always what
I expect. I'd like to choose them!
I hate when they give me coupons
at till just valid for next purchase!
Shopper Insights

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• Innovative solution invented by Good Deal to deliver targeted promotions at the
point of sale and through mobile phones.
• The kiosk allow shoppers to select and print their coupons at the point of sale.
• The kiosk integrates all necessary hardware and software to scan shoppers’
loyalty cards and mobile phone screens and print the coupons.
• The kiosk is easily integrated with Retailers or Good Deal CRM to deliver targeted
coupons.
• the The Mobile APP allows shoppers to browse their targeted coupons and select
them wherever they are. They can manage their shopping list as well. QR codes
generated by the APP can be scanned at the kiosk for quick coupon printing.
Choose and print your coupons just
before the purchase

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Kiosk Software
Multiple sections can be
included.
Visualize, select and print
different kind of coupons.
Customized software to each
retailer needs.

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Platform Software
Multichannel. Deliver coupons to kiosks, mobile devices and websites.
Kiosk network Configuration: register, remove and set up kiosks.
Kiosk network Monitoring: control and monitor the operations of the kiosk,
and set alerts.
Content Management: edit coupons and their features (text, image, expiry
date,…).
Coupon assignment to channels.
Coupon assignment to shoppers based on the segmentation (CRM).
“Transactional” Service: manage the coupons that have to be delivered to
each channel.
“Update” Service: update the content of each channel.
“Statistics” Service: detailed reports about coupons and channels.
Easy to integrate Platform (service-oriented).

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Our SRM is a CRM software oriented to the shopper. Shoppers from retailer’s database get the
most appropriate promotions based on their shopping habits and the targeting strategy.
Build the most effective shopper segmentation strategy
with our CRM software
SRM: our CRM software

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Based on our analysis methodology, our software converts all data into a useful and actionable
information tree. The perfect decision making tool that reveals the most important growth
drivers and improvement areas.
Get the most out of your shopper sales data with our Business
Intelligence software
SBI: our Business Intelligence software

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SHOPPERS
Customized treatment when
identifying at the kiosk.
Freedom of choice of the
targeted promotions.
Coupons are given just before the
purchase. No need to worry
about carrying them, collecting
them at home or expiring dates.
RETAILERS
Higher coupon redemption
rate (x4).
5% of average sales increase
for kiosk users.
Differentiation in image,
modernity and shopping
experience.
Additional revenue exceed
the implementation costs.
MANUFACTURERS
Targeted marketing: targeted
coupons based on purchase data.
Hidden discounts to other
retailers and brands. Less tension
among them.
Direct targeted advertisement
with images before moment of
purchase.
Measurable statistics.
Enhancement of new product
launches.
Triple Benefit

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Outstanding shopper acceptation
98%
# surveys: 975
Base: total target 1 (n=180)
October 2011
of shoppers consider that
obtaining the coupons just
before shopping is very useful.
of shoppers consider that the
Good Deal kiosk is an easy
way to get them.96%

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Successfully implemented in Spain

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Many FMCG brands trust in
The Coupons Machine in Spain

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# Customers per store 5.000
Kiosk penetration rate 25%
# Kiosk users = 1.250
Average monthly kiosk users purchases 150€
Kiosk users incremental purchases vs non-users* 5%
(*) Incremental purchases of a treatment group (kiosk users) compared to a control group.
Figures have been taken from current kiosk implementations in Spain.
KIOSK USERS EXTRA PURCHASES = 9.375€
Excellent Business for Brands and Retailers
Kiosk users bring ±10,000€ additional per store and month

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OTHER SOFTWARE
FUNCTIONALITIES

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Product Launches Coupons
Highlighted advertisement and coupons for launches
Get the special discounts to try new products, that brands have specially
selected for you. Be the first to try the new products targeted to you!
The offers of your shopping list
Find all the interesting offers of the store easily
Visualize all the offers of the products that you usually purchase, just at the
store entrance, before you shop. Take advantage of your shopping trip!
Recipes with discounts
Proposal of daily menus to save and get inspired
Visualize and print targeted recipes with a special discount on a particular
ingredient. Stop worrying about the every day meal!
Other Offers
Complementary offers from other shops located nearby
Visualize and print discounts from other businesses like cinemas, theatres,
beauty centers, gyms, etc. Get additional offers in your supermarket!

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OTHER KIOSK
APPLICATIONS

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The Automatic Promoter
The 24/7 promoter for bars, clubs, shopping malls,…
Branded kiosk with the manufacturer’s image and promotional campaign. It
can be used to increase impulse purchases, promote cross-selling, encourage
shopper loyalty, deliver targeted promotions, etc.
Cheaper and more effective than a real hostess.
A second screen (TV) can also be added to display related advertisement.
Gondola Kiosk
Use store hot points to increase visibility and sales
Branded kiosk with shelves to expose the promoted products.
A second screen (TV) can also be added to display related advertisement.

22. © GOOD DEAL 2013 - CONFIDENCIAL
For further information, videos and demos:
www.gooddeal.es