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hi
These are the slides I used for a
Fronteers presentation at Microsoft
Zaventem.
LET’S CONNECT


• http://www.linkedin.com/in/jorishens
• @goodbytes
• http://www.goodbytes.be
Fronteers 2012 - Lessons learned from building a SAAS app
Fronteers 2012 - Lessons learned from building a SAAS app
Fronteers 2012 - Lessons learned from building a SAAS app
Fronteers 2012 - Lessons learned from building a SAAS app
Fronteers 2012 - Lessons learned from building a SAAS app
SOLIDSHOPS.COM
100% DESIGN FREEDOM




<h3>Latest {{ category.name }}</h3>
{% for p in products %}
   <a href="{{ p.url }}" title="{{ p.name }}">
       <img src="{{ p.thumbnail}}" alt="{{ p.name }}" />
   </a>
{% endfor %}
FOCUS ON
WEB DESIGNERS
FOCUS ON
WEB DESIGNERS
FOCUS ON
WEB DESIGNERS
FOCUS ON
WEB DESIGNERS
MONEY BABY!
MONEY BABY!
MONEY BABY!
WHITE LABEL
API
THINGS I LEARNED
BE A YES MAN
Fronteers 2012 - Lessons learned from building a SAAS app
LEARN TO SAY NO
Fronteers 2012 - Lessons learned from building a SAAS app
“don’t give people what they want,
   give them what they need”
           - Joss Whedon
http://startupquote.com/
RESPONSIVE
REDESIGN TIPS
Fronteers 2012 - Lessons learned from building a SAAS app
PROBLEM #1
 BORDERS
CSS BOX MODEL
  width              width: 500px
+ padding          + padding: 10px
+ border =         + border: 1px =
  rendered width     522 pixels total
Fronteers 2012 - Lessons learned from building a SAAS app
border:1% solid black;
border:1px solid black;
100% + 1PX
=TOO MUCH
outline:1px solid black;
/* sorry, no support in IE6+7 */
border: 1px solid black;
-webkit-box-sizing: border-box;
-moz-box-sizing: border-box;
-ms-box-sizing: border-box;
box-sizing: border-box;

/* cool, but breaks in IE6+7 */
PREFIX TROUBLE
 IN PARADISE?
Fronteers 2012 - Lessons learned from building a SAAS app
HIGH RES?
Fronteers 2012 - Lessons learned from building a SAAS app
Fronteers 2012 - Lessons learned from building a SAAS app
@media
only screen and (min-device-pixel-ratio : 2)
{"
" #logo
" {
" " background-image: url("logo-2x.png");
" }
}
2 IMAGES
    :(
#logo
{
" background-image: url("logo-2x.png");
" background-size: 50%;
}
TESTING
http://bricss.net/post/16538278376/simple-responsive-design-test-page
http://bricss.net/post/16538278376/simple-responsive-design-test-page
Fronteers 2012 - Lessons learned from building a SAAS app
Fronteers 2012 - Lessons learned from building a SAAS app
https://github.com/xdissent/ievms
IMPROVING
PERFORMANCE
ImageAlpha
+ ImageOptim
= SAVINGS !
ImageAlpha
+ ImageOptim
= SAVINGS !
rgb(255,0,0)
Fronteers 2012 - Lessons learned from building a SAAS app
Fronteers 2012 - Lessons learned from building a SAAS app
-73% FILESIZE
Fronteers 2012 - Lessons learned from building a SAAS app
GOOGLE PAGE SPEED ONLINE




https://developers.google.com/pagespeed/
AUTO OPTIMIZED
   IMAGES
Fronteers 2012 - Lessons learned from building a SAAS app
FEWER HTTP
 REQUESTS
SPRITES
SPRITES
ICON FONTS
Fronteers 2012 - Lessons learned from building a SAAS app
COMBINE CSS + JS
Fronteers 2012 - Lessons learned from building a SAAS app
MINIFICATION
java -jar yuicompressor.jar uncompressed.js -o compressed.js




              http://developer.yahoo.com/yui/compressor/
CACHING
#APACHE httpd.conf

ExpiresByType text/css
"access plus 1 month"

ExpiresByType image/jpeg
"access plus 1 month"
<link href="frontend.minified.4160.css" rel="stylesheet" />
<script src="frontend.minified.4160.js"></script>
1-CLICK
DEPLOYMENT
SVN
   +
 PHING
   +
JENKINS
Fronteers 2012 - Lessons learned from building a SAAS app
Fronteers 2012 - Lessons learned from building a SAAS app
1. click deploy in jenkins
1. click deploy in jenkins

2. jenkins starts script with phing recipe
1. click deploy in jenkins

2. jenkins starts script with phing recipe

     3. get latest source from SVN
1. click deploy in jenkins

2. jenkins starts script with phing recipe

     3. get latest source from SVN

      4. merge’n’minify JS + CSS
1. click deploy in jenkins

2. jenkins starts script with phing recipe

     3. get latest source from SVN

      4. merge’n’minify JS + CSS

     5. create folder “version3394”
1. click deploy in jenkins

2. jenkins starts script with phing recipe

     3. get latest source from SVN

      4. merge’n’minify JS + CSS

     5. create folder “version3394”

  6. switch web server to latest build
DocumentRoot "/releases/live"
MAKE REVERTING
   PAINLESS

 ln -f -s /releases/buildXXXX/ live
IMPROVE
CONVERSIONS
A/B TESTING
Fronteers 2012 - Lessons learned from building a SAAS app
Fronteers 2012 - Lessons learned from building a SAAS app
Fronteers 2012 - Lessons learned from building a SAAS app
www.google.com/websiteoptimizer
TEST LARGE
 CHANGES
Fronteers 2012 - Lessons learned from building a SAAS app
Fronteers 2012 - Lessons learned from building a SAAS app
Fronteers 2012 - Lessons learned from building a SAAS app
Fronteers 2012 - Lessons learned from building a SAAS app
Fronteers 2012 - Lessons learned from building a SAAS app
Fronteers 2012 - Lessons learned from building a SAAS app
<script>utmx_section("Person")</script>
<img src=”pascal.png”>
</noscript>
<script>utmx_section("Headline")</script>
<h1>
Hosted e-commerce software for web designers
</h1>
</noscript>
Fronteers 2012 - Lessons learned from building a SAAS app
TOO MANY
COMBINATIONS
MICRO GOALS
Fronteers 2012 - Lessons learned from building a SAAS app
COPY MATTERS
Fronteers 2012 - Lessons learned from building a SAAS app
PROBLEM-AGITATE-SOLVE
      FORMULA
PROBLEM-AGITATE-SOLVE
      FORMULA
Fronteers 2012 - Lessons learned from building a SAAS app
60.0%


30.3%
34%


45%
FAILURE IS OK,
IF YOU FAIL WELL
CODING IS
THE EASY PART
Fronteers 2012 - Lessons learned from building a SAAS app
#1 MARKET
#2 MARKETING
#3 AESTHETICS
#4 PRODUCT
BUSINESS &
ADMINISTRATION
Fronteers 2012 - Lessons learned from building a SAAS app
FAIL YOUR WAY
  TO SUCCES
BALANCE



    http://www.flickr.com/photos/kalexanderson
LIFE
        =
JUGGLING 5 BALLS
http://www.flickr.com/photos/eschipul/
work
  health
 friends
 family
integrity

      http://www.flickr.com/photos/eschipul/
“Stack Overflow and Stack
    Exchange have been wildly
successful, but I finally realized that
 success at the cost of my children
    is not success. It is failure.”

  JEFF ATWOOD
  - stackoverflow
http://www.startupquote.com/
Fronteers 2012 - Lessons learned from building a SAAS app
@goodbytes
http://www.goodbytes.be
http://www.flickr.com/photos/opensourceway
SOLIDSHOPS.COM
SOURCES



http://lists.w3.org/Archives/Public/www-style/2012Feb/0313.html
http://www.quirksmode.org/blog/archives/2010/04/a_pixel_is_not.html
http://thinkvitamin.com/business/startups-think-again-writing-code-is-not-your-
biggest-challenge/
http://www.amazon.com/Ultimate-Sales-Letter-Powerful-Techniques/dp/1580622577
http://www.amazon.com/Start-Small-Stay-Developers-Launching/dp/0615373968


All pictures used in this presentation are used under a Creative Commons license and
are attributed on the slides itself.

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