Patrick Brennan, Research Director at NFP Synergy, provided us with five simple tips for fundraising with social media at our #GorkanaCharities panel event on 5th March.
Five tips for fundraising with social media under 40 chars
1. Five simple tips for
fundraising with social
media
Patrick Brennan, Research Director
6th March, 2013
2. £1,000 raised
in 48 hours
One in 10 people
who added a
Twibbon made a
donation
3. 1) Put networkers first
Those who have shared something
online, in the last six months, via a
social media platform
50%
For a charity: 12%
Those who have followed a brand
via a social networking site
25%
For a charity: 6%
Base: 1,000 adults 16+, Britain.
Source: Charity Awareness Monitor, 2011 & nVisoin Research 2011
4. 2) Use emotion in social media
Personal Events in my life
experience of led me to decide
particular charities certain causes
led me to support were important to
them me
20% 41%
Base: 1,000 adults 16+, Britain.
Source: Charity Awareness Monitor, 2012
5. 3) Give your expertise to build relationships
Public sources used to access information
about a medical condition or disability :
Would use in the future
“We need charities to be
Have used in the past authoritative, well
informed and sometimes
well connected and able
22%
19%
to find case studies for
us” CMM journalist
21%
14%
Charity website Internet forum on
charity website
Base: 1,000 adults 16+, Britain.
Source: Charity Awareness Monitor & Charity Media Monitor 2011 5
6. 4) Find influencers
37% agree that they are ALWAYS telling
friends/family about new products and
services they have discovered
Base: 5,000 adults 16+, Britain.
Source: nVision Research, 2012
8. www.nfpsynergy.
net
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Spitalfields
London E1 7NH
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insight@nfpsynergy.net
www.twitter.com/nfpsynergy
www.linkedin.com/company/nfpsynergy
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Notas del editor
The Dogs Trust raised £1,000 in just 48 hours with their Valentine appeal Twibbon, which promoted the 1,600 dogs in their care looking for that special someone to give their affection to on Valentine’s Day. One in 10 people who added the Twibbon made a donation to the Dogs Trust, making each Twibbon added worth about 60p
Social networking sites don’t raise money - people do
People will only become your fundraisers if they are emotionally committed to your causeDon’t use social media to advertise – use it to tell your organisation’s storyTell the story of those who are in need of your service, that you need their money or time to provide it to them.
prioritise outreach to the individuals who will be the best advocates for your causeEstablishing new connections with the most influential online personalities can Journalists...Ask journalists to tweet about usPost links to great media coverage on our FB pageFollowing the media twitterati to interact with the news agenda as it unfolds on TwitterGet our content into the media’s own communitiesEngaging with their blogs
Take these online relationships into the real world: Fundraising events, protest marches or letter writing campaigns to local MPs may be scheduled. Use social media to promote them, and do it subtly. Build up to the event by talking about that topic more broadly through your social media channels