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Business Strategy And Excellent Communication

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Business Strategy and Excellent Communication

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Linking Business Strategy and Excellent Communication James E. Grunig, Professor Emeritus Larissa A. Grunig, Professor Emerita Department of Communication University of Maryland College Park, Maryland, USA
Principles of Excellent Public Relations Practice ,[object Object],[object Object]
Principles of Excellence ,[object Object],[object Object],[object Object]
Principles of Excellence ,[object Object],[object Object],[object Object]
Principles of Excellence ,[object Object],[object Object],[object Object],[object Object]
These Principles Suggest That Public Relations Is a Strategic Management Function ,[object Object],[object Object],[object Object]
This Approach Corresponds to the Stakeholder Approach to Management ,[object Object],[object Object],[object Object],[object Object]
Public Relations Contributes to Strategic Management by ,[object Object],[object Object],[object Object],[object Object],[object Object]
Reinventing Corporate Social Responsibility and Ethics ,[object Object],[object Object],[object Object]
The New Social Media ,[object Object],[object Object]
The Status of Integrated Communication ,[object Object],[object Object],[object Object]
Excellence Propositions On the Organization of the Public Relations Function ,[object Object],[object Object]
Propositions On the Organization of the Public Relations Function ,[object Object],[object Object]
Summary of Excellence Results Related to Organization of the Public Relations Function ,[object Object],[object Object],[object Object],[object Object]
Conclusions from 25 Qualitative Cases ,[object Object],[object Object],[object Object]
Related Research by Thomas Hunter on Fortune 500 Firms, 1997-1999 ,[object Object],[object Object],[object Object]
2005 USC GAP Study ,[object Object],[object Object],[object Object]
When PR Reports to the C-Suite Rather than Marketing ,[object Object],[object Object]
Moving to the Future ,[object Object]

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