How do marketers determine social media ROI? This a question asked by many CEO’s and business owners that challenges marketers to deliver value from social media and make a return on their investment. So it’s no surprise that 77% of CEO’s think that marketers don’t really talk about what matters; sales.

1. How to Determine Facebook and Twitter ROI [INFOGRAPHIC]
Nicely articulated and presented by Thomas Crawshaw revolves around a problem faced by
almost all Social Media Marketers. Source: http://bit.ly/M6j2PE
How do marketers determine social media ROI? This a question asked by many CEO’s and
business owners that challenges marketers to deliver value from social media and make a return
on their investment. So it’s no surprise that 77% of CEO’s think that marketers don’t really talk
about what matters; sales.
I present to you an infographic filled with some of the latest polls and interesting mini-case
studies that show support for social media ROI. In fact, Edible Arrangements actually saw a
double digit sales increase after a Facebook promotion!
Infographics have a really powerful viral nature (let’s hope this one gets shared far and
wide!), Wordstream created 2 infographics and later received 2000 likes, 1200 tweets and
hundreds of leads that lead to sales.
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