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Social Media Optimization
“I hear YouTube, Twitter and Facebook are merging to form a super-social media site -YouTwitFace.”− Conan O'Brien, The Tonight Show, June 2, 2009.
Social Media…it’s a beautiful world
640 Tweets per second posted on Twitter
1.5 million Subscribers2 billion videos watched everyday24 hours of video uploaded per minand it keeps getting better…
and this is where they all get it wrong.
It’s not about Eye Balls
It’s not about the Number of hits
It’s about being Human
Sales     |     ROI     |     Bottom lineWRONG
Connecting    |    Listening      |   EngagingRIGHT The Secret: Connecting, Listening and Engaging leads to increased Sales, ROI and Bottom Line in the long run
Now that we have got our objectives right, let’s see how we can rightly use the different avenues of social media
Facebook is a social network where every consumer becomes your PR manager
      Facebook  is all about… ,[object Object]
Listening  to Conversations
Letting fans have their own conversation
Engaging with fans along with Facebook Applications and contests
Providing opportunities for fans to advocate your brand through likes and comments,[object Object]
33% of Facebook users are fans of brands
Survey shows that the #1 reason users become Fans are to get special offers and promotions
Research shows that an average Facebook Fan is worth $3.60 of Marketing Money every year,[object Object]
More warmth. Less Spam
Fans like free stuff
Involve your Fans
Care for your Fans
Let your fans speak freely
Educate your Fans
Twitter is a text message to the entire world
      Twitter is all about ,[object Object]
Listening and Solving customer complaints
Listening to customer suggestions
Sharing valuable information,[object Object]
There are 106 millions users on Twitter
70 million Tweets are sent everyday
That’s 640 Tweets per second
An estimated 1 million active Indian users on Twitter,[object Object]
Solve Customer Complaints
Brand Recall Campaigns
Share valuable information
Listen to customer suggestions
You Tube
      YouTube is all about ,[object Object]
Going viral
Live demos
Call to action,[object Object]
24 hours of video are uploaded on Youtube every minute
It would take you 1,700 years to watch all the Youtube videos
“Bad Romance” by Lady Gaga has more than 220 million clicks till date,[object Object]

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