1. Analysing Alternative Pop Music
Videos of
Jessica Ware: Wildest Moments
and Delilah: Love you so
By Grace Bradbury

3. In Jessica Ware’s music video of Wildest Moments
the artist is shown in a white room for the whole
duration of the song and colour palette changed from
being very dark to very bright. The contrast keeps the
focus on the artist singing and the artist being the
concept throughout. The make up of the artist is
almost perfect… no blemishes or smudges, she looks
like a doll almost. The white room emphasises the
artists facial expressions and her lip movement to the
lyrics of the song. There is no props or artificial
lighting.

5. In Delilah’s music video of Love You So there is
similarities and differences between her and Jessica
Ware’s music video. The Location of the artist
changes into a white room but with a dark colour
palette to animation images and old real-life
footage, highlighting that the location continuously
changing. Delilah uses codes and conventions of
alternative pop in the music video with the dark
colour palette and the trendy/stylish clothing.
However in some scenes she is dressed extravagantly
with feathers and heavy make-up to show power and
dominance, also to accentuate the lyrics from the
movement of her lips

6. Camerawork: Jessica Ware

7. Camerawork: Jessica Ware
Although Jessica's Music Videos content isn't a lot it has a range of
different camera work. Close ups are mainly used a head and
shoulder shot used to show her expressions and emotions. Over
the shoulder shots are used are she is rotating the camera is
looking from behind. The movement of the camera is using a
tracking technique a shot where the camera follows the object
which is this case is the artist herself.

9. The camerawork in Delilah's Music Video Love You So also varies
from numerous close ups to medium shots, there is also two shots
when showing the female character with a male character . The
three pictures in the previous slide are an explain of the camera
movement used, the camera is using a ‘crane shot’ the effect is
achieved by the camera being put onto a crane that can move
upward in this music video signifying the end of the track.

11. In Jessica’s music video the editing used is the dark colour
palette it has obviously been altered so it starts of very dark
you can only see the silhouette of the artists face and then
throughout the music video the video gets lighter and lighter,
this is a editing technique that has been used to put emphasis
on the artists motions.

13. In this music video it is evident that the editing is face paced. In
the previous slide it shows the print screens of the track point at
the time of the shot this gives a clear example of how fast the
shots are some only last for half a second. The is a lot of jump
cuts and fast transitions.. And sped up motion of the artist
singing as you can see from the blur of the image on the
previous slide…

14. Alternative Pop Codes and
Conventions
After analysing these two music video its clear
to see what similarities and differences they
have when compared to each other. When my
group and I go to film our music video we will
want to conform to some of these codes and
conventions to make are genre noticeable to our
target audience and stand out from other music
videos!

17. End of Presentation
Grace Bradbury