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How to Make Customer Testimonials Believable,[object Object],View as slide show,[object Object],Adapted from AdPrin.com,[object Object]
Adapted from AdPrin.com,[object Object],Testimonials ,[object Object],How can you make customer testimonials believable?See the next slide for the list.,[object Object],2,[object Object]
Do not make them too slick.,[object Object],	In six studies, trustworthiness was aided by blemishes (O’Keefe 2002),[object Object],Use real people and only one take.,[object Object],For more information, go to AdPrin.com,[object Object]
Based on this exercise, write a small application step for yourself, and set a deadline, preferably within one week. If you are working with someone else, share your application plan and the results of your application. ,[object Object],For example, use unedited customer testimonials.,[object Object],Adapted from AdPrin.com,[object Object]

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Make testimonials believable

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