1. Old Town Lansing
Thursday, September 19, 2013

2. MY STORY
•East Lansing Native
•MSU
•Part Time Jobs
•Wharton Center
•MSU Department of Dance
•Michael Patrick Shiels Radio Show
•Old Town Commercial Association
Thursday, September 19, 2013

3. Thursday, September 19, 2013

4. LOCATION
Thursday, September 19, 2013

5. Main Street in Lansing
Thursday, September 19, 2013

6. HISTORY
Thursday, September 19, 2013

7. HISTORY
Thursday, September 19, 2013

8. HISTORYBEFORE MAIN STREET
Thursday, September 19, 2013

9. HISTORYBEFORE MAIN STREET
Thursday, September 19, 2013

10. HISTORYBEFORE MAIN STREET
Thursday, September 19, 2013

11. OLD TOWN MAIN STREET
Thursday, September 19, 2013

12. OLD TOWN MAIN STREET
Thursday, September 19, 2013

13. Thursday, September 19, 2013

14. Thursday, September 19, 2013

15. Thursday, September 19, 2013

16. Old Town Commercial Association
Thursday, September 19, 2013

17. The Four Point Approach
-Plus one
Promotions
Design
Organization
Economic Restructuring
ROOT Group
Thursday, September 19, 2013

18. Our Impact
•Over 5,000 Volunteer Hours
•8 new businesses and 3 expanded
•Over $400,000 of private investment
-Data from 2012
Thursday, September 19, 2013

19. Promotions
Taste & Tour of Old Town
Chalk of the Town
Festival of the Moon & Sun
Turner Street Outdoor Theater
Oktoberfest
Dickens Village/Scrooge Scramble 5K
Thursday, September 19, 2013

20. Design
Plant Swap
Community Clean Up
Pickin’ Up Old Town Campaign
General Beautification of Old Town
Benches & Banners
Mural Projects
Thursday, September 19, 2013

21. Organization
Annual Meeting
Sponsorship
Membership
Joint Mixer
Compassionate Feast
Popcorn Tins
Pancake Flip-off
Thursday, September 19, 2013

22. Economic Restructuring
Wake Up Old Town * Business Assistance Team
Brokers Luncheon * Business Planning Guide * Market Study
Thursday, September 19, 2013

23. Root Group
Maintaining the River Trail
Community Block Party
Farmers Market
Community Garden
Pub Night
Thursday, September 19, 2013

24. EVENTS
ARE WHAT KEEP OUR PROGRAM ALIVE
Thursday, September 19, 2013

25. Calendar at OTCA
• February
★Annual Meeting
•April
★Taste & Tour of Old Town
★Broker Luncheon
•May
★Community Clean Up
•June
★Chalk of the Town
★Scrapfest
★Festival of the Moon & Sun
•July
★Turner Street Outdoor
•August
★JazzFest
★Renegade Theatre Festival
★PRIDE
•September
★BluesFest
•October
★Old Town Oktoberfest
•November
★Compassionate Feast
•December
★Dickens Village/Scrooge Scramble
Thursday, September 19, 2013

26. PROMOTIONS TASTE & TOUR OF OLD TOWN
Thursday, September 19, 2013

27. Promotions CHALK OF THE TOWN
Thursday, September 19, 2013

28. PROMOTIONS SCRAPFEST
TEXT
VIDEO
Thursday, September 19, 2013

29. PROMOTIONS SCRAPFEST
Thursday, September 19, 2013

30. PROMOTIONS SCRAPFEST
Thursday, September 19, 2013

31. PROMOTIONS SCRAPFEST
Thursday, September 19, 2013

32. PROMOTIONS TURNER ST. OUTDOOR THEATER
OUTDOOR
THEATER
OUTDOOR
THEATER
OUTDOOR
THEATER
OUTDOOR
THEATER
Thursday, September 19, 2013

33. PROMOTIONS DICKENS VILLAGE
Thursday, September 19, 2013

34. FESTIVAL SEASON
Thursday, September 19, 2013

35. FESTIVAL OF THE MOON & SUN
3-5 MONTH PLANNING PROCESS
1 COMMITTEE
HOURS OF TASKS
$40,000 - $50,000 RAISED
Thursday, September 19, 2013

36. THE ELEMENTS
DESIGN
PROMOTION MATERIALS
FOOD VENDORS
DRINK VENDORS
MEDIA
SUPPLIES
MERCHANDISE
SPONSORS
VIP
LAYOUT
VOLUNTEERS
ENTERTAINMENT
TRANSPORTATION
Thursday, September 19, 2013

37. Why do we execute all of
these events?
BRING AWARENESS
BRING CUSTOMERS
ENERGY
DEVELOPMENT
ENGAGEMENT
COMMUNITY STRENGTH/PRIDE
Thursday, September 19, 2013

38. HOW TO MAKE A OLD
FESTIVAL NEW...
Thursday, September 19, 2013

39. FESTIVAL OF THE MOON & SUN
Thursday, September 19, 2013

40. FESTIVAL OF THE MOON & SUN
Thursday, September 19, 2013

41. FESTIVAL OF THE MOON & SUN
VIDEO
Thursday, September 19, 2013

42. OLD TOWN OKTOBERFEST
Thursday, September 19, 2013

43. OLD TOWN OKTOBERFEST
Thursday, September 19, 2013

44. SO HOW DOES ALL THE
MAGIC HAPPEN
GET THE BEST PEOPLE / COMMITTEES
ORGANIZATION
PASSION
DEPENDENCY
SHOWCASING OUR COMMUNITY - OLD TOWN
Thursday, September 19, 2013

45. INTERNING AT OTCA
Thursday, September 19, 2013

46. COMMUNICATION
INTERNSHIP
Execute all aspects of one major event in Old Town including:
Securing sponsors, vendors, entertainment
Coordinating day of event
Write press releases and monthly newsletter stories
Develop social media campaigns
Work with local businesses and execute beautification
projects
Create website and advertising copy
Thursday, September 19, 2013

47. DESIGN
INTERNSHIP
Monthly City Pulse Ads
OTCA Branding Materials
Festival & Event Posters
All event collateral materials
Website design
Thursday, September 19, 2013

48. Thursday, September 19, 2013

49. THANK YOU
Thursday, September 19, 2013

50. LOUISE GRADWOHL
EXECUTIVE DIRECTOR
OLD TOWN COMMERCIAL ASSOCIATION
louise@oldtownmainstreet.org
Thursday, September 19, 2013