MSU Advertising Presentation

1. THE JOB SEARCH & HOW TO GET THERE

2. WHAT WE
WILL COVER:
You as an Advertising Student
Internship Experience
My Story
How to Get a Job
OTCA & Intern Program

3. Lets Take a Poll
# of Creative Track Students
# of Account Track Students

4. QUESTIONS
What are your fears about getting a job or internship?
What do you think you have to offer the job market as
an advertising student?

5. LET ME TELL YOU...

6. VERSATILITY
Design Experience
Public Relations Writing
Copy Editing
Campaign Work
Social Media
Photography

7. THESE THINGS ARE WHAT MAKE
YOU STAND OUT

8. THIS IS YOUR KEY TO A JOB

9. BUT WHAT’S THE CATCH?

10. IT IS ALL ABOUT HOW YOU
EXECUTE

11. PEOPLE SAY COLLEGE IS THE
BEST TIME OF YOUR LIFE
SO...

12. TAKE LOTS OF CHANCES
MAKE LOTS OF MOVES
YOU MISS 100% OF THE SHOTS YOU DON’T TAKE
- WAYNE GRETZKY

13. SCARED?
You don’t have time to be.
Take a chance.

14. Poll:
How many of you have taken an
internship?
How many of you are seniors and have
completed or are completing more than
1 internship?

15. EXPERIENCE IS THE KEY
TO GETTING A JOB.

16. BUT WHAT IF YOU DON’T
KNOW WHAT YOU WANT TO
DO?
OR WHAT KIND OF INTERNSHIP YOU WANT...

17. THINK OF IT THIS WAY...
INTERNING IS LIKE DATING
- IT’S NOT ALWAYS LOVE
AT FIRST SIGHT

18. SO YOU
BECOME AN
INTERN
Go above and beyond
Set goals
Don’t miss an opportunity
Do things that scare you
Offer help, work from home - BE THE BEST

19. Set the Bar
Stand out.
Get to work early.
Get to know people.
Ask questions.
Create.
Speak Up!

20. Don’t get the
UNPAID INTERN SYNDROME
“I don’t get paid so I can....”

21. Your boss is watching you,
and their recommendation is
priceless

22. INTERNSHIPS = SKILL SET DEVELOPMENT
= NETWORKING
= JOB OPPORTUNITIES

23. WITHOUT THEM... ALL YOU
HAVE IS A PIECE OF PAPER
FROM MSU

24. So you’re graduating...now what

25. Identify your strengths
Pursue your passions
Believe in yourself
Talk to EVERYONE
Network

26. The Job Search Begins...My Story

27. ABOUT ME

28. College Life
Wharton Center for Performing Arts
Dance Department Assistant
Michael Patrick Shiels
Orchesis Dance
Alpha Omicron Pi
Part Time Jobs

29. My First “Real” interview...
and what went wrong
Unprepared
Lack of knowledge of their company
Poor choice of questions
Lack of confidence, didn’t know my strengths
Total flop

30. So I took
another
internship
Welcome to:
Old Town Commercial Association

31. What I did.
Worked 3 jobs
Put on a Festival
Met people
Came in early, stayed late
Worked from home
Took advantage of ever
opportunity.
Pushed myself

32. And then it happened...

33. I FOUND MY PASSION

34. Things appeared to be falling
into place
The Job Opening
The connection
I applied
Meanwhile offered a ‘full time’ low wage job
Got the interview
Played every move carefully

35. I was beginning to believe....

36. ...that I was going to get a
job

37. And then the unexpected happened:

38. I landed TWO jobs :)

39. So how do you get a job...better yet
that perfect job?

40. Things to live by
Follow your gut
Believe in yourself
Articulate your beliefs, passions and goals clearly:
people are listening
Never ever give up

41. RESUME TIPS FROM THE
EMPLOYER
Design your resume (Expected from the younger generation)
Don’t have errors on your resume
Don’t design it on two pages if you don’t need it
Saving your files (creating the presentation)
Online Portfolios (careful how you “brand” yourself)

42. CREATIVE

43. TYPICAL

44. So you got the interview

45. Make sure you...
DO YOUR RESEARCH

46. Website
Google News
Facebook
Twitter
Youtube
LinkedIn

47. The Defining
Question:
“What can you tell me about our organization?”

48. Additional Tips
Practice interview questions
Get a suit and dry clean it. Better to overdress then
underdress.
Present yourself as though you are representing the company
Prepare something to show them - portfolio

49. The casual interview mistakes
You know the company
You know the interviewer
It’s a phone interview
NEVER TAKE ANYTHING FOR GRANTED

50. It’s game time

51. Shake hands with
EVERYONE

52. Game time tips:
Don’t rush
Maintain strong eye contact
Have a portfolio - something that illustrates your
versatility, personality, goals and passions
Make business cards
Breath

53. WALK AWAY WITH THE
SATISFACTION THAT YOU
KNOW YOU DID YOUR BEST

54. WELCOME TO OLD TOWN

55. LOCATION

56. The Four Point Approach
Promotions
Design
Organization
Economic Restructuring
ROOT Group

64. INTERNING AT OTCA

65. COMMUNICATION
INTERNSHIP
Execute all aspects of one major event in Old Town including:
Securing sponsors, vendors, entertainment
Coordinating day of event
Write press releases and monthly newsletter stories
Develop social media campaigns
Work with local businesses and execute beautification
projects
Create website and advertising copy

66. DESIGN
INTERNSHIP
Monthly City Pulse Ads
OTCA Branding Materials
Festival & Event Posters
All event collateral materials
Website design

67. ONE
COMMUNITY
Coming together and creating a legacy
what makes Old Town the thriving
community it is today.

68. THANK YOU

69. LOUISE GRADWOHL
EXECUTIVE DIRECTOR
OLD TOWN COMMERCIAL ASSOCIATION
louise@oldtownmainstreet.org