Team Orangerries presentation for BIBCY app as part of Module 2 for Squared Online

1. ORANGERRIES
BICBY APP
(Bet I Can Beat You)
October 2013

2. EXECUTIVE SUMMARY
What is BICBY?
OR

3. ELEVATOR PITCH
BICBY allows friends to set up a bet or wager.
Harnesses the Competitive streak
Achieve a goal to decide the winner
And the loser performs a forfeit.

4. OUR CUSTOMERS
•
Our target demographic will be men
18-34 young professionals.
• Research has found that 72% of
mobile betting customers are ABC1
• The future of betting via mobile is now
very much a middle class past-time

5. OUR CUSTOMERS
There is already an established customer
base within the UK for online gambling :
• Betting accounts for 72% of 3.7 million UK
online gamblers
• 2.7% of the British adult population regularly
bets online
• 1.3 million people bet online at least once a
month

6. COMPETITIVE ENVIRONMENT
There are apps currently out there trying to disrupt the market:
• Most notable - Favourit https://www.favourit.com/
• Still predominantly in the sports betting market and focus
on ‘real’ sports betting.
• Recently received $3.6million funding

7. COMPETITIVE ENVIRONMENT
You Bet Me - Our closest direct competitor
“A social betting app that allows you to bet and challenge
friends on anything and everything in a matter of seconds!”
• Launched their iOS app on 22nd Oct.
• You Bet Me has raised $1.2million in angel funding
• Currently US only so we can be the app to fill the European
gap

8. MARKET OPPORTUNITY:
13.4 billion
downloads:
Canalys (April 2012): 2013:
$25 billion $63.5 billion
in 2013
in 2017
ABI Research (March 2013)
Portio Research (March 2013)

9. REVENUE MODEL
In App Advertising
Premium subscription
BICBY's free version will include
advertisements
BICBY's paid version will allow usage
without advertisements.
In-App Purchasing
We will offer “Global Challenges” where users will
be able to play against someone in a different part
of the globe.

10. REVENUE MODEL (CUSTOMERS BASE)
eMarketer forecasts the following amounts of smartphone users:
30.9 Million
2013
34.6 Million
2014
37.8 Million
2015
As per ComScore: 33.3% of smartphone users played games with their
smartphone in 2011.
With this forecast 90% of users will receive advertisements, providing even more revenue. Linking up with a mobile publisher
we would be able to sell the inventory around the £0.50 CPM. As a result, per every 83k users who see an advertisement 50
times per month, we would get £25k revenue per year.

11. REVENUE MODEL: (FORECAST)
In-App Purchasing
Premium subscription
If 10% of users played Global Challenges
just once a year at a rate of £5.00:
If 10% of users paid to use the add free app at a rate of £1.50:
Year
Total users
Challenges
Challenges Revenue
Year
Total users
Ads Free
Ads Free Revenue
2013
10,289,700
1,028,970
£ 5,144,850.00
2013
10,289,700
1,028,970
£ 1,543,455.00
2014
11,521,800
1,152,180
£ 5,760,900.00
2014
11,521,800
1,152,180
£ 1,728,270.00
2015
12,587,400
1,258,740
£ 6,293,700.00
2015
12,587,400
1,258,740
£ 1,888,110.00

12. OUR MARKETING AND SALES STRATEGY
BICBY will be marketing through a number of different channels utilizing direct response, print, online PR , social media and affiliate
& sponsorship deals.
Targeted
PPC
ads,
incentivized Tweets and
‘in-App’ advertising.
Offline: Product reviews
and show sponsorships
Offline: PR and print ad’s
and sponsored sporting
events and articles.

13. WHY IS THIS A GOOD INVESTMENT?
Bet I Can Beat You is a new mobile application, targeted to an existing audience group, built on
previous success and delivered to a rapidly developing market.
Market Growth
• By 2015, there will be an estimated 37
million smart phones in circulation in the
UK alone, 33% of which will play games.
First Mover Advantage
•
With the recent launch of youbetme in the US
we know the time is now to launch the UK
equivalent.

14. WHY IS THIS A GOOD INVESTMENT?
Bet I Can Beat You is a new mobile application, targeted to an existing audience group, built on
previous success and delivered to a rapidly developing market.
Existing Audience
• The current gaming audience is aged 18-34,
male and accounted for $8 billion turnover...
Multiple Revenue Streams
• Reduced financial risk.

15. END
END