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Media Kit




               For more information, contact:
                Dan Brodhead (212) 735-4009
               dbrodhead@grameenamerica.com


Privileged and Confidential                     1
What We Do
      Grameen America is a nonprofit microfinance organization based in New York.

      Communities Served: We currently operate in New York City and Omaha, Nebraska.

      Mission: Grameen America is dedicated to alleviating poverty and encouraging entrepreneurship
       through microcredit in the United States.

      Products and Services: Grameen America provides low-cost loans, savings programs, credit
      establishment, and financial education to people living below the poverty line.

      Group-Lending Model: Borrowers must form a group of five peers and attend weekly meetings.

      Loans for entrepreneurship: All Grameen America microloans support income-generating activities.

      Asset-Building: Borrowers are required to make a savings deposit each week.

      Financial Education: Borrowers receive ongoing training in financial literacy and money management.



Privileged and Confidential                                                                                 2
Muhammad Yunus
Grameen America was founded by Professor
Muhammad Yunus, considered by many the “father of
microcredit.”
For his work fighting poverty from the ground up in
Bangladesh, Professor Yunus and the Grameen Bank he
founded jointly won the 2006 Nobel Peace Prize.
Grameen America represents Yunus’ current mission: to
bring Grameen microcredit to the US, where the need for
basic community banking for low-income families is
paramount.
On August 12, 2009, Yunus was awarded the 2009
Presidential Medal of Freedom – the highest civilian
honor a US President can bestow – at the White House.



Privileged and Confidential                               3
Progress and Milestones
     January 2008 – Grameen America began lending in Jackson Heights, Queens
     November 2008 – Reached $1 million in loans disbursed
     May 2009 – Began lending to borrowers in Brooklyn and Upper Manhattan
     June 2009 – Launched branch in Omaha, Nebraska
     August 2009 – Issued 1,000th microloan
     August 2009 – Muhammad Yunus awarded Presidential Medal of Freedom by President Obama



     Financial Results, as of September 2009
     Disbursed over $2.3 million in micro-loans to borrowers below the poverty line
     Repayment rate greater than 99%
     Borrowers have saved over $165,000



Privileged and Confidential                                                                  4
Our Borrowers
         Grameen America lends to people
         living below the poverty line who lack
         access to capital and basic financial
         services.

         We focus on financially empowering
         women. Many of our borrowers are
         single mothers and recent immigrants.

         Borrowers use Grameen America
         loans to fund a range of small scale
         enterprises and home-based
         businesses.
!"#$%&'(')#*#+,*'-.#('#"$/,#-$00/'(1"2#"$/#.&3%#%,$4(5&#3$67-$81#9'*'-(*3#8&,4(-&8#1$#
80*3378-*3&#&'1,&%,&'&/,82#1.&(,#:*0(3(&82#*'5#1.&(,#-$00/'(;&8<#




Privileged and Confidential                                                              5
Grameen America in the Media
       Print Highlights:
       •! USA Today, “16 medal recipients exemplify ‘a life well lived,’’ August 13, 2009
       •! New York Times, ‘Obama Gives Medal to 16 Luminaries,’ August 13, 2009
       •! Reuters, ‘Grameen America Reaches 1,000 Borrower Milestone,’ August 12, 2009
       •! Omaha World Herald, ‘Small loans, big impact,’ August 12, 2009
       •! Omaha World Herald, ‘Microloans are a vital tool, Op-ed, by Sam Daley-Harris, August 10, 2009
       •! New York Times, ‘A Milestone for ‘microloans’ in Queens,’ November 19, 2008
       •! Wall Street Journal, ‘Subprime Lender,’ March 1, 2008
       •! Financial Times, ‘Yunus Takes Microfinance to New York,’ April 15, 2008
       •! Washington Post, ‘Small Loans, Significant Impact,’ March 10, 2008
       Broadcast Highlights:
       •! Fox Business News, ‘Helping Communities Through Microfinancing,’ August 13, 2009
       •! CNN, ‘Presidential Medal of Freedom Ceremony,’ August 12, 2009
       •! CNN, ‘Power to Change,’ April 1, 2009
       •! Nightly News With Brian Williams, April 30, 2009
       •! CNBC, Banking to the Unbanked,’ January 30, 2009


Privileged and Confidential                                                                               6
Borrower Profile: Delia’s Story
       Originally from Cuenca, Ecuador, Delia came to the United States in search of better opportunities. She left behind her alcoholic
       husband and made the trek to the US alone, sending her children to stay with their grandmother. Through working in factories,
       she was able to get by and send money home to her family.

       Delia worked in factories for many years until one day a friend suggested that she start her own business. Lacking access to a
       bank or financial services, Delia took a loan from an informal money-lender to launch a ice-cream business. In the summer of
       2008, she found herself struggling to keep the ice cream business afloat. Hearing about Delia’s situation, a friend told her about
       Grameen America and took her to a center meeting in Queens. She soon joined Grameen America and took her first loan to get
       her business back on track.

       Delia’s first loan was $2,000, for a term of one year, to purchase a large freezer, ice cream flavors, and supplies. Each week she
       pays $44: $40 for capital, $4 for interest. After six months of timely repayment, Delia became eligible to apply for a loan advance
       of $1,100. With this advance, she was able to renew the permit for her push-cart and keep her business afloat.

       Delia has opened a savings account and now makes a weekly savings deposit. She has saved $220, and counting. She says she
       is happy running her own business, and being able to save earnings that would have otherwise gone toward predatory lenders.
       This fall she will be eligible for her second loan; she is contemplating opening another business for the winter months.




Privileged and Confidential                                                                                                                  7
Plans for the Future: Expansion and Sustainability
       Grameen America currently has two branches: New York City and Omaha, Nebraska.
       Over time, Grameen America aims to open in over 50 cities across the country.
       Given the need for basic community banking, our goal is to serve 1 million low-income
        entrepreneurs, and have a substantial impact on alleviating poverty in the United States.


       Other Potential Grameen America Locations:
          Raleigh-Durham, NC
          Los Angeles, CA
          The Bay Area, CA
          New Orleans, LA
          Washington, DC
          Boston, MA




Privileged and Confidential                                                                         8
Management
     Professor Muhammad Yunus, Board of Directors                                      Stephen A. Vogel, Chief Executive Officer
     In 2006, Muhammad Yunus and the Grameen bank he founded were jointly              In addition to serving as CEO of Grameen America, Mr. Vogel is a general
     awarded the Nobel Peace Prize, “for their efforts to create economic and social   partner in Vogel Partners, LLP, a private equity investment fund he founded.
     development from below.” Professor Yunus holds a Ph.D in Economics from           Mr. Vogel previously served as President and Chief Executive Officer of
     Vanderbilt University and M.A. and B.A. from Dhaka University in Bangladesh.      Synergy Gas Corp. During his tenure at Synergy (1971-1995), Mr. Vogel
     On August 2009, Muhammad Yunus received the Presidential Medal of Freedom.        grew the business from its first customer to a company with over 250,000
                                                                                       customers, 2,700 employees and more than $300 million in annual revenue.
                                                                                       He currently serves on the Board of Trustees at Montefiore Medical Center
                                                                                       and Children's Hospital and on the Board of Directors of Lighthouse
    Professor H.I. Latifee, Board of Directors
                                                                                       International.
    Involved with the Grameen Bank since its inception, Professor Latifee now
    serves as Managing Director of Grameen Trust, the international outreach           Shah Newaz, Senior Vice President and General Manager
    affiliate of Grameen Bank. Latifee has also served as Professor of Economics at
    the University of Chittagong in Bangladesh. He holds a B.A. and M.A. from          Mr. Newaz has 27 years experience managing Grameen microcredit programs. In
    Dhaka University in Bangladesh as well as a M.A. from Boston University. In        2007 Mr. Newaz moved his family from Bangladesh to Queens, New York and
    2001 he received Business Week's Stars of Asia Award for his leadership in the     made a long-term commitment to the success of Grameen America. Mr. Newaz
    field of microcredit.                                                              started his career in August 1982 as a field manager in the Grameen Bank Project
                                                                                       and has worked in various capacities within the Grameen network ever since –
                                                                                       most recently as Deputy General Manager & Head of the Training and Special
    Vidar Jorgensen, Board of Directors, President                                     Programs Department of the Grameen Bank. Mr. Newaz completed his B.S. and
                                                                                       M.S. at Chittagong University in Bangladesh.
    Principal proponent and organizer of Grameen America, Mr. Jorgensen is a
    supporter of Grameen projects worldwide. He is the majority owner of six
    industry-based conference and research companies including WRG Research,           Habibur Rahman Chowdhury, General Manager, Omaha
    Inc., Cambridge Healthtech Institute, Cambridge Healthtech Associates and The
    World Health Care Congress, which was launched in conjunction with The Wall        Mr. Chowdhury brings 23 years of Grameen experience to the Omaha branch. In
    Street Journal and CNBC. Mr. Jorgensen holds a B.A (Honors) in Political           2000, Mr. Chowdhury was responsible for launching and managing a Grameen
    Science from Harvard University.                                                   microcredit program in Kosovo. Mr. Chowdhury completed his B.A. and M.A. at
                                                                                       Chittagong University in Bangladesh.




Privileged and Confidential                                                                                                                                               9
For More information…
     Learn more about Grameen America at the following resources:


     Nobel Peace Prize Speech, Muhammad Yunus, October 2006
     Banker to the Poor: Micro-lending and the Battle Against World Poverty, Muhammad Yunus
     Creating a World Without Poverty: Social Business and the Future of Capitalism, Muhammad Yunus
     Grameen America: Frequently Asked Questions
     www.grameenamerica.com
     Grameen America: One-Page Overview


     Or contact:
     Dan Brodhead
     (212) 735-4009
     dbrodhead@grameenamerica.com




Privileged and Confidential                                                                           10

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2009 Media Package

  • 1. Media Kit For more information, contact: Dan Brodhead (212) 735-4009 dbrodhead@grameenamerica.com Privileged and Confidential 1
  • 2. What We Do Grameen America is a nonprofit microfinance organization based in New York. Communities Served: We currently operate in New York City and Omaha, Nebraska. Mission: Grameen America is dedicated to alleviating poverty and encouraging entrepreneurship through microcredit in the United States. Products and Services: Grameen America provides low-cost loans, savings programs, credit establishment, and financial education to people living below the poverty line. Group-Lending Model: Borrowers must form a group of five peers and attend weekly meetings. Loans for entrepreneurship: All Grameen America microloans support income-generating activities. Asset-Building: Borrowers are required to make a savings deposit each week. Financial Education: Borrowers receive ongoing training in financial literacy and money management. Privileged and Confidential 2
  • 3. Muhammad Yunus Grameen America was founded by Professor Muhammad Yunus, considered by many the “father of microcredit.” For his work fighting poverty from the ground up in Bangladesh, Professor Yunus and the Grameen Bank he founded jointly won the 2006 Nobel Peace Prize. Grameen America represents Yunus’ current mission: to bring Grameen microcredit to the US, where the need for basic community banking for low-income families is paramount. On August 12, 2009, Yunus was awarded the 2009 Presidential Medal of Freedom – the highest civilian honor a US President can bestow – at the White House. Privileged and Confidential 3
  • 4. Progress and Milestones January 2008 – Grameen America began lending in Jackson Heights, Queens November 2008 – Reached $1 million in loans disbursed May 2009 – Began lending to borrowers in Brooklyn and Upper Manhattan June 2009 – Launched branch in Omaha, Nebraska August 2009 – Issued 1,000th microloan August 2009 – Muhammad Yunus awarded Presidential Medal of Freedom by President Obama Financial Results, as of September 2009 Disbursed over $2.3 million in micro-loans to borrowers below the poverty line Repayment rate greater than 99% Borrowers have saved over $165,000 Privileged and Confidential 4
  • 5. Our Borrowers Grameen America lends to people living below the poverty line who lack access to capital and basic financial services. We focus on financially empowering women. Many of our borrowers are single mothers and recent immigrants. Borrowers use Grameen America loans to fund a range of small scale enterprises and home-based businesses. !"#$%&'(')#*#+,*'-.#('#"$/,#-$00/'(1"2#"$/#.&3%#%,$4(5&#3$67-$81#9'*'-(*3#8&,4(-&8#1$# 80*3378-*3&#&'1,&%,&'&/,82#1.&(,#:*0(3(&82#*'5#1.&(,#-$00/'(;&8<# Privileged and Confidential 5
  • 6. Grameen America in the Media Print Highlights: •! USA Today, “16 medal recipients exemplify ‘a life well lived,’’ August 13, 2009 •! New York Times, ‘Obama Gives Medal to 16 Luminaries,’ August 13, 2009 •! Reuters, ‘Grameen America Reaches 1,000 Borrower Milestone,’ August 12, 2009 •! Omaha World Herald, ‘Small loans, big impact,’ August 12, 2009 •! Omaha World Herald, ‘Microloans are a vital tool, Op-ed, by Sam Daley-Harris, August 10, 2009 •! New York Times, ‘A Milestone for ‘microloans’ in Queens,’ November 19, 2008 •! Wall Street Journal, ‘Subprime Lender,’ March 1, 2008 •! Financial Times, ‘Yunus Takes Microfinance to New York,’ April 15, 2008 •! Washington Post, ‘Small Loans, Significant Impact,’ March 10, 2008 Broadcast Highlights: •! Fox Business News, ‘Helping Communities Through Microfinancing,’ August 13, 2009 •! CNN, ‘Presidential Medal of Freedom Ceremony,’ August 12, 2009 •! CNN, ‘Power to Change,’ April 1, 2009 •! Nightly News With Brian Williams, April 30, 2009 •! CNBC, Banking to the Unbanked,’ January 30, 2009 Privileged and Confidential 6
  • 7. Borrower Profile: Delia’s Story Originally from Cuenca, Ecuador, Delia came to the United States in search of better opportunities. She left behind her alcoholic husband and made the trek to the US alone, sending her children to stay with their grandmother. Through working in factories, she was able to get by and send money home to her family. Delia worked in factories for many years until one day a friend suggested that she start her own business. Lacking access to a bank or financial services, Delia took a loan from an informal money-lender to launch a ice-cream business. In the summer of 2008, she found herself struggling to keep the ice cream business afloat. Hearing about Delia’s situation, a friend told her about Grameen America and took her to a center meeting in Queens. She soon joined Grameen America and took her first loan to get her business back on track. Delia’s first loan was $2,000, for a term of one year, to purchase a large freezer, ice cream flavors, and supplies. Each week she pays $44: $40 for capital, $4 for interest. After six months of timely repayment, Delia became eligible to apply for a loan advance of $1,100. With this advance, she was able to renew the permit for her push-cart and keep her business afloat. Delia has opened a savings account and now makes a weekly savings deposit. She has saved $220, and counting. She says she is happy running her own business, and being able to save earnings that would have otherwise gone toward predatory lenders. This fall she will be eligible for her second loan; she is contemplating opening another business for the winter months. Privileged and Confidential 7
  • 8. Plans for the Future: Expansion and Sustainability Grameen America currently has two branches: New York City and Omaha, Nebraska. Over time, Grameen America aims to open in over 50 cities across the country. Given the need for basic community banking, our goal is to serve 1 million low-income entrepreneurs, and have a substantial impact on alleviating poverty in the United States. Other Potential Grameen America Locations: Raleigh-Durham, NC Los Angeles, CA The Bay Area, CA New Orleans, LA Washington, DC Boston, MA Privileged and Confidential 8
  • 9. Management Professor Muhammad Yunus, Board of Directors Stephen A. Vogel, Chief Executive Officer In 2006, Muhammad Yunus and the Grameen bank he founded were jointly In addition to serving as CEO of Grameen America, Mr. Vogel is a general awarded the Nobel Peace Prize, “for their efforts to create economic and social partner in Vogel Partners, LLP, a private equity investment fund he founded. development from below.” Professor Yunus holds a Ph.D in Economics from Mr. Vogel previously served as President and Chief Executive Officer of Vanderbilt University and M.A. and B.A. from Dhaka University in Bangladesh. Synergy Gas Corp. During his tenure at Synergy (1971-1995), Mr. Vogel On August 2009, Muhammad Yunus received the Presidential Medal of Freedom. grew the business from its first customer to a company with over 250,000 customers, 2,700 employees and more than $300 million in annual revenue. He currently serves on the Board of Trustees at Montefiore Medical Center and Children's Hospital and on the Board of Directors of Lighthouse Professor H.I. Latifee, Board of Directors International. Involved with the Grameen Bank since its inception, Professor Latifee now serves as Managing Director of Grameen Trust, the international outreach Shah Newaz, Senior Vice President and General Manager affiliate of Grameen Bank. Latifee has also served as Professor of Economics at the University of Chittagong in Bangladesh. He holds a B.A. and M.A. from Mr. Newaz has 27 years experience managing Grameen microcredit programs. In Dhaka University in Bangladesh as well as a M.A. from Boston University. In 2007 Mr. Newaz moved his family from Bangladesh to Queens, New York and 2001 he received Business Week's Stars of Asia Award for his leadership in the made a long-term commitment to the success of Grameen America. Mr. Newaz field of microcredit. started his career in August 1982 as a field manager in the Grameen Bank Project and has worked in various capacities within the Grameen network ever since – most recently as Deputy General Manager & Head of the Training and Special Vidar Jorgensen, Board of Directors, President Programs Department of the Grameen Bank. Mr. Newaz completed his B.S. and M.S. at Chittagong University in Bangladesh. Principal proponent and organizer of Grameen America, Mr. Jorgensen is a supporter of Grameen projects worldwide. He is the majority owner of six industry-based conference and research companies including WRG Research, Habibur Rahman Chowdhury, General Manager, Omaha Inc., Cambridge Healthtech Institute, Cambridge Healthtech Associates and The World Health Care Congress, which was launched in conjunction with The Wall Mr. Chowdhury brings 23 years of Grameen experience to the Omaha branch. In Street Journal and CNBC. Mr. Jorgensen holds a B.A (Honors) in Political 2000, Mr. Chowdhury was responsible for launching and managing a Grameen Science from Harvard University. microcredit program in Kosovo. Mr. Chowdhury completed his B.A. and M.A. at Chittagong University in Bangladesh. Privileged and Confidential 9
  • 10. For More information… Learn more about Grameen America at the following resources: Nobel Peace Prize Speech, Muhammad Yunus, October 2006 Banker to the Poor: Micro-lending and the Battle Against World Poverty, Muhammad Yunus Creating a World Without Poverty: Social Business and the Future of Capitalism, Muhammad Yunus Grameen America: Frequently Asked Questions www.grameenamerica.com Grameen America: One-Page Overview Or contact: Dan Brodhead (212) 735-4009 dbrodhead@grameenamerica.com Privileged and Confidential 10