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- 1. Creació de Newsletters i eMail Marketing amb Mailchimp White Master Jordi Caralt Desenvolupador Multimèdia Futura Interactive jordi.netau.net @jordicaralt jordi.caralt@futura-tc.es 1 Copyright 2013 Jordi Caralt. All rights reserved.
- 2. jordi.netau.net 2 Copyright 2012 Jordi Caralt. All rights reserved.
- 3. Decisions prèvies Campanyes publicitaries S’envia un Email amb un Newsletter Email Marketing? És una miniweb Newsletters? No Spam (consentiment) 3 Copyright 2012 Jordi Caralt. All rights reserved.
- 4. Decisións prèvies 4 Copyright 2012 Jordi Caralt. All rights reserved.
- 5. Decisions prèvies Objectiu Línea Responsables 5 Copyright 2012 Jordi Caralt. All rights reserved.
- 6. Decisions prèvies Registre a la web oficial Compra de llistes d’emails Com ha arrivat el Altres webs client? 6 Copyright 2012 Jordi Caralt. All rights reserved.
- 7. Decisions prèvies Formulari (posar on poguem) Xarxes socials Aconseguir Oferir quelcom a canvi contactes Comprar llistes emails 7 Copyright 2012 Jordi Caralt. All rights reserved.
- 8. Decisions prèvies Registre a la web oficial Premis per fer el registre 8 Copyright 2012 Jordi Caralt. All rights reserved.
- 9. Decisions prèvies Disseny Llenguatge Periòdicitat Especilitzada (només 1) Digest (resum) 9 Copyright 2012 Jordi Caralt. All rights reserved.
- 10. Decisions prèvies Avís si és publicitat No registre sense consentiment Permetre baixa d’usuaris Llei No compartir dades LOPD Incloure contacte remitent 10 Copyright 2012 Jordi Caralt. All rights reserved.
- 11. Contingut 11 Copyright 2012 Jordi Caralt. All rights reserved.
- 12. Contingut (Normes) Respecteu al lector Fàcil donar-se de baixa No perdre el temps Codi com si fos 1999 (CSS en línia.) Dir algo bonic primer Les imatges es poden veure? Ordenar per rellevància Seguir la llei (LOPD) Disseny amb un objectiu Provar tot abans d'enviar ( no crtl+z) 12 Copyright 2012 Jordi Caralt. All rights reserved.
- 13. Contingut El remitent (et coneixen?) L’assumpte (és interessant? atractiu?) La data (és actual?) Dades Legals al peu (LOPD) SPAM 13 Copyright 2012 Jordi Caralt. All rights reserved.
- 14. Preparació de la Newsletter 14 Copyright 2012 Jordi Caralt. All rights reserved.
- 15. Preparació de la Newsletter 600 px Imatges enllaçades CSS inline Versió Web 15 Copyright 2012 Jordi Caralt. All rights reserved.
- 16. Preparació de la Newsletter No codi (a priori) fàcil creació (Exportació HTML + CSS) interactivitad bàsica Taules (td i tr) Fonts universals 16 Copyright 2012 Jordi Caralt. All rights reserved.
- 17. Preparació de la Newsletter Codi (web 1990’s) Imatges vinculades Taules i cel·les (td i tr) Fonts universals 17 Copyright 2012 Jordi Caralt. All rights reserved.
- 18. Enviament 18 Copyright 2012 Jordi Caralt. All rights reserved.
- 19. Enviament No s’adjunten Vinculades (pes) Imatges Redireccionar l’HTML a penjades al la URL del server servidor 19 Copyright 2012 Jordi Caralt. All rights reserved.
- 20. Enviament 000Webhost.com Nom (domini) Hosting (1,5gb espai) Servidor No publi gratuit Domini/user/password 20 Copyright 2012 Jordi Caralt. All rights reserved.
- 21. Enviament FileZilla Client FTP Penjar Gratis imatges la servidor Domini/user/password 21 Copyright 2012 Jordi Caralt. All rights reserved.
- 22. Enviament Thunderbird New email Incustrar HTML Gestors de correu Contactes limitats 22 Copyright 2012 Jordi Caralt. All rights reserved.
- 23. Medició 23 Copyright 2012 Jordi Caralt. All rights reserved.
- 24. Medició resultats Obertura Clicks Statics Desubscripcions ROI Devolucions 24 Copyright 2012 Jordi Caralt. All rights reserved.
- 25. Mailchimp! 25 Copyright 2012 Jordi Caralt. All rights reserved.
- 26. Mailchimp Plantilles HTML modificables Gratis 2.000 contactes 12.000 enviaments al mes mailchimp Grans enviaments Seguiment impacte (Reports) 26 Copyright 2012 Jordi Caralt. All rights reserved.
- 27. 1. Selecció de BBDD 2. Sanejament de BBDD Els 10 passos 3. Creació llistes de l’eMail 4. Importació contactes Màrketing 5. Segmentació llista 6. Formulari registre 7. Creació de campanya 8. Revisió dels informes de campana 9. Calcular el CAC (cost adquisició client) 10. Integracions a MailChimp 27 Copyright 2012 Jordi Caralt. All rights reserved.
- 28. Registre de targetes de visita Registre de contactes al CRM Selecció de Llistes de distribució adhoc (manuals) BBDD Formulari de registre a la pàgina web Registre d'usuaris en un newsleVer Registre de contactes a Slideshare (CPL) Captació de contactes en seminaris, tallers o webinars Adquisició de BBDD a agències 28 Copyright 2012 Jordi Caralt. All rights reserved.
- 29. Sanejament BBDD 29 Copyright 2012 Jordi Caralt. All rights reserved.
- 30. Creació llistes 30 Copyright 2012 Jordi Caralt. All rights reserved.
- 31. Importació contactes 31 Copyright 2012 Jordi Caralt. All rights reserved.
- 32. Segmentació llista 32 Copyright 2012 Jordi Caralt. All rights reserved.
- 33. Formulari registre 33 Copyright 2012 Jordi Caralt. All rights reserved.
- 34. Creació de campanya 34 Copyright 2012 Jordi Caralt. All rights reserved.
- 35. Revisió dels informes de campanya 35 Copyright 2012 Jordi Caralt. All rights reserved.
- 36. • Registre en un esdeveniment Calcular el CAC (cost adquisició client) • Contractació d'un servei ROI • Venda d'un producte o servei • Subscripció a un servei 36 Copyright 2012 Jordi Caralt. All rights reserved.
- 37. Integracions a MailChimp 37 Copyright 2012 Jordi Caralt. All rights reserved.
- 38. Mailchimp mailchimp 38 Copyright 2012 Jordi Caralt. All rights reserved.
- 39. Recursos Plantilles gratuïtes Més plantilles Plantilles gratuïtes de MailChimp Galeria de grans dissenys 42 recursos per email marketing recuros Guia per la creació d’emails CSS Inline Automàtics 39 Copyright 2012 Jordi Caralt. All rights reserved.
- 40. ? Gràcies! jordi.caralt@futura-tc.es jordi.netau.net @jordicaralt 40 Copyright 2012 Jordi Caralt. All rights reserved.
Notas del editor
- Acrobat helps knowledge workers communicate and collaborate more easily and securely with Adobe PDF. With Acrobat, you can work with anyone, anywhere across technology boundaries such as operating system, platform, and application differences. With Acrobat, knowledge workers can: Wade through an endless supply of information to collect, prepare, and reliably communicate exactly as intended and with impact Bring people and ideas together to collaborate efficiently and produce a better end result Unify a wide range of information that can be reliably shared with anyone, anywhere Safeguard work and protect sensitive information
- Acrobat helps knowledge workers communicate and collaborate more easily and securely with Adobe PDF. With Acrobat, you can work with anyone, anywhere across technology boundaries such as operating system, platform, and application differences. With Acrobat, knowledge workers can: Wade through an endless supply of information to collect, prepare, and reliably communicate exactly as intended and with impact Bring people and ideas together to collaborate efficiently and produce a better end result Unify a wide range of information that can be reliably shared with anyone, anywhere Safeguard work and protect sensitive information
- Acrobat helps knowledge workers communicate and collaborate more easily and securely with Adobe PDF. With Acrobat, you can work with anyone, anywhere across technology boundaries such as operating system, platform, and application differences. With Acrobat, knowledge workers can: Wade through an endless supply of information to collect, prepare, and reliably communicate exactly as intended and with impact Bring people and ideas together to collaborate efficiently and produce a better end result Unify a wide range of information that can be reliably shared with anyone, anywhere Safeguard work and protect sensitive information
- Acrobat helps knowledge workers communicate and collaborate more easily and securely with Adobe PDF. With Acrobat, you can work with anyone, anywhere across technology boundaries such as operating system, platform, and application differences. With Acrobat, knowledge workers can: Wade through an endless supply of information to collect, prepare, and reliably communicate exactly as intended and with impact Bring people and ideas together to collaborate efficiently and produce a better end result Unify a wide range of information that can be reliably shared with anyone, anywhere Safeguard work and protect sensitive information
- Acrobat helps knowledge workers communicate and collaborate more easily and securely with Adobe PDF. With Acrobat, you can work with anyone, anywhere across technology boundaries such as operating system, platform, and application differences. With Acrobat, knowledge workers can: Wade through an endless supply of information to collect, prepare, and reliably communicate exactly as intended and with impact Bring people and ideas together to collaborate efficiently and produce a better end result Unify a wide range of information that can be reliably shared with anyone, anywhere Safeguard work and protect sensitive information
- Acrobat helps knowledge workers communicate and collaborate more easily and securely with Adobe PDF. With Acrobat, you can work with anyone, anywhere across technology boundaries such as operating system, platform, and application differences. With Acrobat, knowledge workers can: Wade through an endless supply of information to collect, prepare, and reliably communicate exactly as intended and with impact Bring people and ideas together to collaborate efficiently and produce a better end result Unify a wide range of information that can be reliably shared with anyone, anywhere Safeguard work and protect sensitive information
- Acrobat helps knowledge workers communicate and collaborate more easily and securely with Adobe PDF. With Acrobat, you can work with anyone, anywhere across technology boundaries such as operating system, platform, and application differences. With Acrobat, knowledge workers can: Wade through an endless supply of information to collect, prepare, and reliably communicate exactly as intended and with impact Bring people and ideas together to collaborate efficiently and produce a better end result Unify a wide range of information that can be reliably shared with anyone, anywhere Safeguard work and protect sensitive information
- Acrobat helps knowledge workers communicate and collaborate more easily and securely with Adobe PDF. With Acrobat, you can work with anyone, anywhere across technology boundaries such as operating system, platform, and application differences. With Acrobat, knowledge workers can: Wade through an endless supply of information to collect, prepare, and reliably communicate exactly as intended and with impact Bring people and ideas together to collaborate efficiently and produce a better end result Unify a wide range of information that can be reliably shared with anyone, anywhere Safeguard work and protect sensitive information
- Acrobat helps knowledge workers communicate and collaborate more easily and securely with Adobe PDF. With Acrobat, you can work with anyone, anywhere across technology boundaries such as operating system, platform, and application differences. With Acrobat, knowledge workers can: Wade through an endless supply of information to collect, prepare, and reliably communicate exactly as intended and with impact Bring people and ideas together to collaborate efficiently and produce a better end result Unify a wide range of information that can be reliably shared with anyone, anywhere Safeguard work and protect sensitive information
- Acrobat helps knowledge workers communicate and collaborate more easily and securely with Adobe PDF. With Acrobat, you can work with anyone, anywhere across technology boundaries such as operating system, platform, and application differences. With Acrobat, knowledge workers can: Wade through an endless supply of information to collect, prepare, and reliably communicate exactly as intended and with impact Bring people and ideas together to collaborate efficiently and produce a better end result Unify a wide range of information that can be reliably shared with anyone, anywhere Safeguard work and protect sensitive information
- Acrobat helps knowledge workers communicate and collaborate more easily and securely with Adobe PDF. With Acrobat, you can work with anyone, anywhere across technology boundaries such as operating system, platform, and application differences. With Acrobat, knowledge workers can: Wade through an endless supply of information to collect, prepare, and reliably communicate exactly as intended and with impact Bring people and ideas together to collaborate efficiently and produce a better end result Unify a wide range of information that can be reliably shared with anyone, anywhere Safeguard work and protect sensitive information
- Acrobat helps knowledge workers communicate and collaborate more easily and securely with Adobe PDF. With Acrobat, you can work with anyone, anywhere across technology boundaries such as operating system, platform, and application differences. With Acrobat, knowledge workers can: Wade through an endless supply of information to collect, prepare, and reliably communicate exactly as intended and with impact Bring people and ideas together to collaborate efficiently and produce a better end result Unify a wide range of information that can be reliably shared with anyone, anywhere Safeguard work and protect sensitive information
- Acrobat helps knowledge workers communicate and collaborate more easily and securely with Adobe PDF. With Acrobat, you can work with anyone, anywhere across technology boundaries such as operating system, platform, and application differences. With Acrobat, knowledge workers can: Wade through an endless supply of information to collect, prepare, and reliably communicate exactly as intended and with impact Bring people and ideas together to collaborate efficiently and produce a better end result Unify a wide range of information that can be reliably shared with anyone, anywhere Safeguard work and protect sensitive information
- Acrobat helps knowledge workers communicate and collaborate more easily and securely with Adobe PDF. With Acrobat, you can work with anyone, anywhere across technology boundaries such as operating system, platform, and application differences. With Acrobat, knowledge workers can: Wade through an endless supply of information to collect, prepare, and reliably communicate exactly as intended and with impact Bring people and ideas together to collaborate efficiently and produce a better end result Unify a wide range of information that can be reliably shared with anyone, anywhere Safeguard work and protect sensitive information
- Acrobat helps knowledge workers communicate and collaborate more easily and securely with Adobe PDF. With Acrobat, you can work with anyone, anywhere across technology boundaries such as operating system, platform, and application differences. With Acrobat, knowledge workers can: Wade through an endless supply of information to collect, prepare, and reliably communicate exactly as intended and with impact Bring people and ideas together to collaborate efficiently and produce a better end result Unify a wide range of information that can be reliably shared with anyone, anywhere Safeguard work and protect sensitive information
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- Acrobat helps knowledge workers communicate and collaborate more easily and securely with Adobe PDF. With Acrobat, you can work with anyone, anywhere across technology boundaries such as operating system, platform, and application differences. With Acrobat, knowledge workers can: Wade through an endless supply of information to collect, prepare, and reliably communicate exactly as intended and with impact Bring people and ideas together to collaborate efficiently and produce a better end result Unify a wide range of information that can be reliably shared with anyone, anywhere Safeguard work and protect sensitive information
- Acrobat helps knowledge workers communicate and collaborate more easily and securely with Adobe PDF. With Acrobat, you can work with anyone, anywhere across technology boundaries such as operating system, platform, and application differences. With Acrobat, knowledge workers can: Wade through an endless supply of information to collect, prepare, and reliably communicate exactly as intended and with impact Bring people and ideas together to collaborate efficiently and produce a better end result Unify a wide range of information that can be reliably shared with anyone, anywhere Safeguard work and protect sensitive information